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Assistant director of public relations job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected assistant director of public relations job growth rate is 8% from 2018-2028.
About 6,300 new jobs for assistant directors of public relations are projected over the next decade.
Assistant director of public relations salaries have increased 14% for assistant directors of public relations in the last 5 years.
There are over 4,873 assistant directors of public relations currently employed in the United States.
There are 24,202 active assistant director of public relations job openings in the US.
The average assistant director of public relations salary is $49,080.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 4,873 | 0.00% |
| 2020 | 4,760 | 0.00% |
| 2019 | 4,645 | 0.00% |
| 2018 | 4,252 | 0.00% |
| 2017 | 3,949 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $49,080 | $23.60 | +4.1% |
| 2024 | $47,159 | $22.67 | +2.1% |
| 2023 | $46,200 | $22.21 | +3.2% |
| 2022 | $44,784 | $21.53 | +3.7% |
| 2021 | $43,190 | $20.76 | +3.1% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 200 | 29% |
| 2 | Iowa | 3,145,711 | 554 | 18% |
| 3 | Oklahoma | 3,930,864 | 527 | 13% |
| 4 | Alabama | 4,874,747 | 554 | 11% |
| 5 | Louisiana | 4,684,333 | 535 | 11% |
| 6 | Mississippi | 2,984,100 | 315 | 11% |
| 7 | Rhode Island | 1,059,639 | 51 | 5% |
| 8 | Massachusetts | 6,859,819 | 257 | 4% |
| 9 | Oregon | 4,142,776 | 175 | 4% |
| 10 | Montana | 1,050,493 | 37 | 4% |
| 11 | Georgia | 10,429,379 | 273 | 3% |
| 12 | Virginia | 8,470,020 | 238 | 3% |
| 13 | Utah | 3,101,833 | 89 | 3% |
| 14 | Alaska | 739,795 | 24 | 3% |
| 15 | Vermont | 623,657 | 20 | 3% |
| 16 | New York | 19,849,399 | 421 | 2% |
| 17 | New Jersey | 9,005,644 | 202 | 2% |
| 18 | Washington | 7,405,743 | 124 | 2% |
| 19 | Connecticut | 3,588,184 | 79 | 2% |
| 20 | Nevada | 2,998,039 | 53 | 2% |
Washington State University
Loyola University New Orleans
Northwestern University
Dr. Joy Daggs: I think making yourself the most well-rounded candidate you can be is the best way to maximize your salary potential. Try lots of things in your undergraduate experience. What you think you want to do as a freshman may not be as appealing after you try it. Most jobs do not require only one skill, so having a variety of skills where you can plug in several places in an organization is helpful. Even if you want to go into something like event planning, you still need writing skills, design skills, interpersonal skills, etc. to do that job effectively.
Don't be afraid to negotiate your salary. There are workshops from organizations such as AAUW (American Association of University Women) to help you build those skills.
Dr. Joy Daggs: I have quite a bit of advice:
1. Get as much experience as an undergraduate as possible. Many programs require internships, but even if they don't, seek opportunities to get experience. Take leadership roles in student organizations. Even if it's not specifically a 'public relations' entitled position, anything where you practice your skills is helpful. Even if you need to work a job in retail or service, those jobs still provide important benefits other than a paycheck. Don't discount your experiences!
2. Don't pass up opportunities to meet professionals. Many schools and departments bring their alumni on campus or do virtual events so that you can meet and chat with professionals. Even if it's not required for class, GO. You never know when a casual conversation may lead to an internship or an important professional connection.
3. Use your LinkedIn profile to your advantage. Make sure you have a professional picture that shows you in your best light. Follow organizations that you want to work for and other professional organizations related to your interests. I know of people getting interviews based off of LinkedIn interactions. Check your other social media accounts to make sure that you are not presenting yourself poorly. Most likely, organizations will Google you or look up your personal social media. There are reports of students losing opportunities because of poor social media choices.
Michelle Galey: A PR professional and a new hire entering the field might have different responsibilities, but they often share some common tasks as well. Both the seasoned PR professional and the new hire play important roles in the PR process. While the PR professional’s day may be centered around strategy development, media relations, and working directly with clients and upper administration, the new hire is often involved with research, press release writing, event planning, social media coordination, and administrative tasks. However, as new hires gain experience and expertise, they will take on more responsibilities and play a more significant role in their firms and organizations.
Loyola University New Orleans
Public Relations, Advertising, And Applied Communication
Jeffrey Ory: Starting a career in public relations can be an exhilarating journey, filled with opportunities to shape perceptions and craft compelling narratives. As you embark on this path, there are a few foundational strategies that can enhance your success in the dynamic field of PR. First and foremost, cultivating a robust network is essential. The heart of public relations lies in forging strong connections. Engage actively with colleagues, journalists, and industry professionals. This can be achieved by attending industry events, participating in relevant organizations, and maintaining a vibrant presence on professional social media platforms like LinkedIn. These relationships will not only provide valuable insights and opportunities but also support your growth in the field. Equally important is honing your communication skills. In public relations, your ability to articulate ideas clearly and persuasively is paramount. Dedicate time to refining your writing and speaking abilities, ensuring you can deliver clear, concise, and compelling messages tailored to various audiences and media formats. This skill set is your toolkit, enabling you to convey your clients' messages effectively and resonate with your target audience. Staying informed cannot be overlooked. The landscape of public relations is constantly influenced by shifting industry trends, breaking news, and technological advancements. By keeping abreast of these changes, you can better anticipate and meet the needs of your clients and the media, thus solidifying your role as a knowledgeable and indispensable asset. Practical experience is another cornerstone of a successful PR career. Seek out internships or entry-level positions within PR agencies or in-house teams. These opportunities are invaluable for understanding the industry's dynamics from the inside out, providing a real-world context to the theories and strategies learned in academic settings. Lastly, embracing a proactive and creative mindset is crucial. Public relations thrive on innovation and initiative. Be ready to propose new ideas, tackle challenges with creative solutions, and manage crises with agility and poise. Your ability to think outside the box and act decisively in high-pressure situations will set you apart in the fast-paced world of public relations.
Northwestern University
Integrated Marketing Communications in Medill School of Journalism, Media and IMC
Clarke Caywood: For recent college grads, writing and speaking experience to work with associates and clients. Strong grades in areas of value to an employer.
Clarke Caywood: Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.
Clarke Caywood: A useful advantage would be to study or read about crisis management as a continuing policy and practice strategy and tactics.