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Job outlook for assistant sales and marketing managers in the United States
Assistant sales and marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected assistant sales and marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for assistant sales and marketing managers are projected over the next decade.
Assistant sales and marketing manager salaries have increased 8% for assistant sales and marketing managers in the last 5 years.
There are over 44,881 assistant sales and marketing managers currently employed in the United States.
There are 115,311 active assistant sales and marketing manager job openings in the US.
The average assistant sales and marketing manager salary is $64,223.
Are assistant sales and marketing manager jobs in demand?
Assistant sales and marketing manager job and salary trends over time
Assistant sales and marketing manager jobs over time
Assistant sales and marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 44,881 | 0.01% |
| 2020 | 43,793 | 0.01% |
| 2019 | 44,043 | 0.01% |
| 2018 | 42,309 | 0.01% |
| 2017 | 40,964 | 0.01% |
Average assistant sales and marketing manager salary over time
Assistant sales and marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $64,223 | $30.88 | +3.9% |
| 2024 | $61,820 | $29.72 | +1.9% |
| 2023 | $60,663 | $29.17 | +1.6% |
| 2022 | $59,733 | $28.72 | +0.8% |
| 2021 | $59,258 | $28.49 | +1.9% |
Assistant sales and marketing manager jobs by state
Most common states for assistant sales and marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Wyoming | 579,315 | 155 | 27% |
| 2 | New Hampshire | 1,342,795 | 343 | 26% |
| 3 | Minnesota | 5,576,606 | 1,350 | 24% |
| 4 | North Dakota | 755,393 | 172 | 23% |
| 5 | District of Columbia | 693,972 | 159 | 23% |
| 6 | Maine | 1,335,907 | 292 | 22% |
| 7 | South Dakota | 869,666 | 180 | 21% |
| 8 | Connecticut | 3,588,184 | 728 | 20% |
| 9 | Nebraska | 1,920,076 | 380 | 20% |
| 10 | Vermont | 623,657 | 126 | 20% |
| 11 | Virginia | 8,470,020 | 1,617 | 19% |
| 12 | Colorado | 5,607,154 | 1,047 | 19% |
| 13 | North Carolina | 10,273,419 | 1,897 | 18% |
| 14 | Montana | 1,050,493 | 192 | 18% |
| 15 | Georgia | 10,429,379 | 1,760 | 17% |
| 16 | Maryland | 6,052,177 | 1,039 | 17% |
| 17 | Wisconsin | 5,795,483 | 965 | 17% |
| 18 | Kansas | 2,913,123 | 496 | 17% |
| 19 | Rhode Island | 1,059,639 | 180 | 17% |
| 20 | Alaska | 739,795 | 125 | 17% |
Assistant Sales And Marketing Manager job outlook: Expert opinions
Our panel of assistant sales and marketing manager experts
University of Maryland - College Park
Southern Illinois University Edwardsville
University of Maryland - College Park
University of North Georgia
University of Central Oklahoma
Liberty University
Clarion University of Pennsylvania
Oklahoma Baptist University
Thomas More University
Lynn University
Case Western Reserve University
Georgia State University
Idaho State University
Fairfield University
Northwestern University
University of Nebraska - Omaha
Field Museum
SUNY at University of Albany
Webber International University
The University of Texas at Austin
What Assistant Sales And Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What Assistant Sales And Marketing Manager skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Assistant Sales And Marketing Managers increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What Assistant Sales And Marketing Manager skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
What skills stand out on Assistant Sales And Marketing Manager resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Assistant Sales And Marketing Manager resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What are the biggest trends we'll see in the Assistant Sales And Marketing Manager job market given the pandemic?
Chris Huseman Ph.D.: I can foresee several business reconsidering their business structure from a brick and mortar to continuing in a virtual office space. This can be a wonderful opportunity for businesses to gain a more diverse work force with enhanced skillsets that may have been limited in the past to geographical barriers, travel and moving expenses. Businesses will also, with this in mind, want to see more proof of a job candidate's competencies and offer them virtual "tests" to assess their abilities. This now can be done with far less costs than it was before. Candidates will be challenged to showcase their skillsets and a greater importance on their production, critical thinking and creativity will be demanded. We have seen many new graduates finish their schooling in a virtual on online context. Candidates are going to have to embrace a digital world but yet develop ways to still ensure they and the company they work for are able to communicate and provide a personable experience and brand to customers they serve. There will also be a high importance placed on a candidate's ability to be flexible and adapt to change like never before.
What are the biggest trends we'll see in the Assistant Sales And Marketing Manager job market given the pandemic?
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
Dr. Daryl Green
Associate Professor of BusinessOklahoma Baptist University
College of Business
What are the biggest trends we'll see in the Assistant Sales And Marketing Manager job market given the pandemic?
Dr. Daryl Green: Today's students need to embrace emerging market trends. For marketing students, the marketing concept means intimately understanding your customers and satisfying their immediate needs. The lingering pandemic from 2020 will make the job hunt more difficult this year. From my research, here are 2021 employment trends to consider:
Marketing strategy still matters. Today's businesses are using ineffective marketing strategies despite using digital tactics like social media platforms. According to HubSpot, only 61% of marketers believe their marketing strategy is effective. Yet, they are still pouring massive amounts of dollars into digital advertising. Understanding the basic marketing strategies will equip college grads for the challenges ahead.
Artificial intelligence and automation rise in 2021. Marketing professionals will need to be more tech-savvy. AI will make analyzing and implementing decisions more efficient. According to a McKinsey study, Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalized recommendations. Other businesses, like Amazon, are doing the same.
Data analytics continue to emerge as a critical ingredient for market decision making. About 82% of marketers plan to increase their usage of first-party data (Source: Signal). Taking a marketing analytics course will be helpful to graduates.
Digital platforms will continue to dominate the economy. Thus, an online presence is essential. According to a Bright Edge study, digital ad spending will reach $389 billion in 2021. Thus, students need good digital literacy to succeed.
Mobile platforms like smartphones are the future. As for May of 2020, Google was responsible for 67% of all smartphone search traffic.
Dr. John D. (Jack) Rudnick
ProfessorThomas More University
Department of Business Administration and Accountancy
How have salaries changed over time for Assistant Sales And Marketing Managers?
Dr. John D. (Jack) Rudnick: The consolidation of health systems into larger entities throughout the continuum and the infusion of private equity into healthcare have prompted meteoric rises in base salaries and bonuses for many executives. Reimbursement specialists and strategy consultants have also benefited from salary increases over the past 40 years. Salaries have shifted to more of an incentive-based model with a foundational base salary aligned with bonuses linked to pre-established metrics aimed at revenue-growth and expense reduction to optimize a health organization's return-on-investment (ROI).
What's a good job out of college for Assistant Sales And Marketing Managers?
Dave Baer: For the animation and games field, a Junior position is a good starting point. Those are jobs for new artists or those without a lot of experience. They're "foot-in-the-door" jobs that teach new hires how the studio works, but they're also given most of the 'grunt work', or the jobs that the Art Leads and Senior Artists don't have the time to do. They're given more of the tedious tasks like retopologizing a model, rotoscoping, or modeling small objects that aren't considered "hero assets".
What's a good job out of college for Assistant Sales And Marketing Managers?
Mark Votruba Ph.D.: A job that provides opportunities to learn and grow. A job that values the development of its employees, with supportive older colleagues.
Jason Aldrich
Assistant Dean, Strategic Partnerships and Career AdvancementGeorgia State University
J. Mack Robinson College of Business
What experience really stands out on Assistant Sales And Marketing Manager resumes?
Jason Aldrich: Employers are seeking students who have a combination of strong academic performance, high-quality experiential learning experiences in and out of the classroom plus cutting edge coursework focused on how to leverage technology, data, and analytics PLUS a proven ability to work independently and on teams remotely.
Dr. Alexander Rose
Assistant Professor of MarketingIdaho State University
Marketing Department
What experience really stands out on Assistant Sales And Marketing Manager resumes?
Dr. Alexander Rose: As of now, the most important experience is doing an internship. With the number of time demands placed on college students (work, family, credit hours), this can be a big lift, but 60 percent of our graduates get jobs where they interned. It's critical to seek those opportunities and take advantage of them.
What experience really stands out on Assistant Sales And Marketing Manager resumes?
Dr. Gerald Cavallo: Employers like to see that the graduate has had more than classroom learning, that the graduate has gone beyond the classroom environment. This extrinsic learning can take several forms. Internships are an excellent way for the student to get a taste of the "real world." It is also a way for the student to see how the concepts learned in the classroom can be put to use in business. Other experiences, like being on an athletic team, joining an academic club (like the Marketing Club), being a campus ambassador for a local company, attending guest speaker lectures, volunteering for a local community service organization - all of these demonstrate that the student has had some organizational experience outside the classroom.
What Assistant Sales And Marketing Manager skills would you recommend for someone trying to advance their career?
Danielle Bell: A gap year is the perfect opportunity to take your current skill set to the next level or explore a new set of skills to apply to future endeavors. Storytelling is an incredibly valuable skill in the world of communications, and you don't have to write a novel a day to stretch your storytelling muscle. Consistency, not complexity, is key here. I like social media as a platform to help build strength in this area. Try documenting your gap year with a cadence of social media posts (captions and visuals) about your experiences. The goal is to become adept at delivering clear, complete yet concise, engaging, and effective narratives. The limited real estate to do this on social media makes it a great learning tool. Along the way, you'll get real-time feedback from likes and shares, and you will end up with a digital showcase of your mastery of this skill.
Another skill that is often overlooked by future communications professionals is data analysis and application. Knowing how to measure communications efforts and how to use data to inform decisions is a key desired skill in most communications roles. If this is an area worth developing or refreshing, consider online classes offered by universities, professional schools, and corporate/career education resources.
Will there be an enduring impact of the coronavirus pandemic on Assistant Sales And Marketing Managers?
Dr. Erin Bass Ph.D.: The coronavirus has taught higher education institutions as well as their students to be flexible and adaptable when it comes to learning. This will likely persist after the coronavirus pandemic as both employees and employers demand more flexibility and adaptability in how they approach their work.
What Assistant Sales And Marketing Manager skills would you recommend for someone trying to advance their career?
Maggie Holcomb: The marketing industry includes so many different jobs and individuals with a variety of skill sets. If there's an area you're interested in that requires hard skills, like web programming or graphic design, focus on practicing those. Maybe take a virtual course, learn a new program, or develop and expand your website or portfolio. Everyone can also benefit from networking, especially in a gap year. Ask for informational interviews or research brands that interest you. Internship opportunities are also a great tool. They help you make meaningful connections, and you never know what types of opportunities can come from those down the road.
What are the biggest trends we'll see in the Assistant Sales And Marketing Manager job market given the pandemic?
Dr. Timothy Weaver Ph.D.: The pandemic has sent shockwaves through academia, mainly because universities had to provide refunds to students in the spring and have many on-campus students this fall. As a result, colleges and universities face significant revenue shortfalls due to declining income from student accommodation fees. As such, many places have imposed hiring freezes. Therefore, there will be fewer academic job postings than usual this fall. Moreover, this crunch is compounded by the effect of faculty lay-offs that have been triggered by the recession and Congress's failure to provide adequate support to higher education. Moreover, lower levels of hiring in the public sector, especially as a result of austerity measures, mean the non-academic job market will be tough.
What general advice would you give to an Assistant Sales And Marketing Manager?
Ronald A. Weber: General Advice. I can answer this question with quotes from highly successful people.
"I must give far more than what is expected of me."
"Gain absolute clarity of what you want."
"Be now what you will be hereafter."
"Once you are clear on your own values, decisions are easy."
"Identify two skills needed in your industry and become a master. Then you will need to let people know you are the "Go to Person" when this need arises."
What general advice would you give to an Assistant Sales And Marketing Manager?
Andrew Gershoff Ph.D.: First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.
Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.
Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.
Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.