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Job outlook for commercial marketing specialists in the United States
Are commercial marketing specialist jobs in demand?
Commercial marketing specialist job and salary trends over time
Commercial marketing specialist jobs over time
Commercial marketing specialist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,249 | 0.00% |
| 2020 | 2,181 | 0.00% |
| 2019 | 2,128 | 0.00% |
| 2018 | 1,941 | 0.00% |
| 2017 | 1,767 | 0.00% |
Average commercial marketing specialist salary over time
Commercial marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $75,494 | $36.30 | +3.9% |
| 2024 | $72,669 | $34.94 | +1.9% |
| 2023 | $71,310 | $34.28 | +1.6% |
| 2022 | $70,216 | $33.76 | +0.8% |
| 2021 | $69,658 | $33.49 | +1.9% |
Commercial marketing specialist jobs by state
Most common states for commercial marketing specialists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 193 | 28% |
| 2 | New Hampshire | 1,342,795 | 345 | 26% |
| 3 | North Dakota | 755,393 | 181 | 24% |
| 4 | Delaware | 961,939 | 207 | 22% |
| 5 | South Dakota | 869,666 | 189 | 22% |
| 6 | Minnesota | 5,576,606 | 1,187 | 21% |
| 7 | Wyoming | 579,315 | 119 | 21% |
| 8 | Nebraska | 1,920,076 | 392 | 20% |
| 9 | Connecticut | 3,588,184 | 697 | 19% |
| 10 | Georgia | 10,429,379 | 1,876 | 18% |
| 11 | North Carolina | 10,273,419 | 1,863 | 18% |
| 12 | Virginia | 8,470,020 | 1,486 | 18% |
| 13 | Colorado | 5,607,154 | 1,035 | 18% |
| 14 | Iowa | 3,145,711 | 555 | 18% |
| 15 | Kansas | 2,913,123 | 513 | 18% |
| 16 | Maine | 1,335,907 | 235 | 18% |
| 17 | Massachusetts | 6,859,819 | 1,196 | 17% |
| 18 | Arkansas | 3,004,279 | 497 | 17% |
| 19 | Alaska | 739,795 | 123 | 17% |
| 20 | Pennsylvania | 12,805,537 | 2,045 | 16% |
Most common cities for commercial marketing specialists
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | San Ramon | 1 | 1% | $108,527 |
| 2 | Atlanta | 1 | 0% | $57,504 |
Commercial Marketing Specialist job outlook: Expert opinions
Our panel of commercial marketing specialist experts
University of San Francisco
Texas Woman's University
North Dakota State University
Siena College
Siena College
The University of Tampa
University of Scranton
Southeast Missouri State University
Clarion University of Pennsylvania
Wright Sate University
University of Kansas
Rowan University
North Carolina Central University
American Public University System
Forsyth County, Georgia
University of Southern California
Union University
Nelson Rusche College of Business
Acadian Companies
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What will help Commercial Marketing Specialists increase their earning potential?
Esmat Sangari: To maximize salary potential when starting a career in the field, it's important to negotiate effectively, demonstrate value to employers, and pursue opportunities for advancement. Developing specialized skills and obtaining relevant certifications can also help increase earning potential.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Commercial Marketing Specialist?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
Catherine Cuckovich
Assistant Professor of TeachingWhat general advice would you give to a Commercial Marketing Specialist?
Catherine Cuckovich: The likes and dislikes of entry-level marketing jobs are not different than entry level jobs in any other area of an organization. People like Marketing because it is a dynamic, fast-paced environment. Working with creative teams is fun as it exposes you to new ways of thinking. Sometimes the work seems "tedious" but this is how you learn. Recent hires often have unrealistic expectations about the time and effort it requires to get promoted. Starting pay levels can vary greatly depending on the job and the company.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Commercial Marketing Specialist?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What soft skills should all Commercial Marketing Specialists possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Commercial Marketing Specialists earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
Jennifer Burton Ph.D.
Associate Professor of Marketing, Vice President of the Faculty SenateThe University of Tampa
Marketing Department
What hard/technical skills are most important for Commercial Marketing Specialists?
Jennifer Burton Ph.D.: The hard skills required for a successful career as a marketing specialist are those involved with building a marketing plan. A candidate needs to be able to: 1) use marketing segmentation to select the target audience, 2) develop a strong positioning strategy and execute it, 3) establish good objectives that align with business goals, 4) execute strategies regarding products, channels, pricing, and promotion. To do these things, you need to have a good understanding of marketing research and be able to use the results to identify the right business strategies to move the company ahead.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Commercial Marketing Specialists possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Scott Thorne Ph.D.
InstructorSoutheast Missouri State University
Department of Marketing
What soft skills should all Commercial Marketing Specialists possess?
Scott Thorne Ph.D.: Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.
What hard/technical skills are most important for Commercial Marketing Specialists?
Scott Thorne Ph.D.: In today's market, skills in statistical analysis and market research, as well as working with social media platforms, are desirable. Skill with Office, Publisher, and Python are also highly desirable.
What are the biggest trends we'll see in the Commercial Marketing Specialist job market given the pandemic?
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
What Commercial Marketing Specialist skills would you recommend for someone trying to advance their career?
John Dinsmore Ph.D.: My advice would be that the learning about marketing has just begun. The pace of change in this field, particularly in the tools and platforms used, continues to accelerate. While that can feel daunting and means a lot of work for you, it comes with two very large benefits: 1. Marketers—at least the ones who are continuously updating their knowledge and skills—are becoming more valuable and less replaceable. 2. You will never be bored. If you’re bored, you’re doing it wrong. The job of today’s marketers will look dramatically different in five or ten years—and then different again in another five or ten years after that.
What experience really stands out on Commercial Marketing Specialist resumes?
Cari Ann Kreienhop: This is a tricky question because organizations can be focused on very different things in a given hiring search. I think what should be important to applicants in crafting their application materials is that they highlight their experience and achievements and highlight these attributes within the context of the organization's mission and strategic plan. The resume is the blueprint of how an applicant can fit into and contribute to an organization's growth; if the applicant doesn't take the time to match their resume experience to the job posting, hiring managers aren't going to take the extra time to read between the lines.
Dr. Kate Seltzer Ph.D.
Assistant ProfessorRowan University
Department of Language, Literacy and Sociocultural education
How would you rate the starting salaries for Commercial Marketing Specialists, as well as the prospects for salary advancement?
Dr. Kate Seltzer Ph.D.: Educators are not paid nearly enough. However, working in a state with strong teachers' unions helps to ensure a starting salary that recent graduates can live off of and growth opportunities, albeit modest, over their careers.
Elisha Blankson
Program Director NCCU, Assistant ProfessorNorth Carolina Central University
Communication Disorders Department
What type of skills will young Commercial Marketing Specialists need?
Elisha Blankson: Graduates will need a skill set about the field in which they received training and additional skills useful to the job market. For example, with the changing demographics in the United States, extra skills in information technology and foreign languages will be a plus when entering the job market.
Dr. Elizabeth Keavney Ph.D.
Associate ProfessorAmerican Public University System
Public Administration Department
How do you envision technology impacting Commercial Marketing Specialists in the next 5 years?
Dr. Elizabeth Keavney Ph.D.: COVID-19 has increased the number of people who are working at home. This means a solid basic knowledge of telecommuting, and the ability to work unsupervised will be necessary. The ability to use remote security protocols, the cloud, and various software platforms will be required.
Are there any particularly good places in the United States for Commercial Marketing Specialists to find work opportunities?
Donna Kukarola: This one, not so sure of, the southeast continues to see options as well as mid-western states.
Will there be an enduring impact of the coronavirus pandemic on Commercial Marketing Specialists?
Gerard Tellis: Because so much has moved to the web, have a good video presence in Zoom will be critical to getting a job - enthusiastic, gracious, and professional.
What general advice would you give to a Commercial Marketing Specialist?
Jason Garrett Ph.D.: Be a leader in the ethical use of data to improve society. Economics is the theory set of most business disciplines. In it, you have found one of the most versatile degrees in business. I encourage economics students to use their broad knowledge and analytics skills to solve the data related problems of our age. Most organizations have far more data than they ever have. Few realize even a fraction of the benefit or the ethical considerations of properly using that data to improve society.
Are there any particularly good places in the United States for Commercial Marketing Specialists to find work opportunities?
Marlene Kahla Ph.D.: Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Will there be an enduring impact of the coronavirus pandemic on Commercial Marketing Specialists?
Randall Manner: In our profession, the enduring impact (hopefully) will be a greater appreciation for EMS professionals and healthcare workers.