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Job outlook for digital production managers in the United States
Are digital production manager jobs in demand?
Digital production manager job and salary trends over time
Digital production manager jobs over time
Digital production manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 98 | 0.00% |
| 2020 | 95 | 0.00% |
| 2019 | 92 | 0.00% |
| 2018 | 84 | 0.00% |
| 2017 | 77 | 0.00% |
Average digital production manager salary over time
Digital production manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $78,378 | $37.68 | +3.9% |
| 2024 | $75,445 | $36.27 | +1.9% |
| 2023 | $74,034 | $35.59 | +1.6% |
| 2022 | $72,898 | $35.05 | +0.8% |
| 2021 | $72,319 | $34.77 | +1.9% |
Digital production manager jobs by state
Most common states for digital production managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 237 | 38% |
| 2 | Washington | 7,405,743 | 2,758 | 37% |
| 3 | Massachusetts | 6,859,819 | 2,508 | 37% |
| 4 | Minnesota | 5,576,606 | 1,753 | 31% |
| 5 | Nebraska | 1,920,076 | 477 | 25% |
| 6 | Virginia | 8,470,020 | 2,008 | 24% |
| 7 | Wisconsin | 5,795,483 | 1,397 | 24% |
| 8 | Delaware | 961,939 | 228 | 24% |
| 9 | New Jersey | 9,005,644 | 2,028 | 23% |
| 10 | Montana | 1,050,493 | 230 | 22% |
| 11 | Pennsylvania | 12,805,537 | 2,746 | 21% |
| 12 | New York | 19,849,399 | 3,958 | 20% |
| 13 | Ohio | 11,658,609 | 2,381 | 20% |
| 14 | Kansas | 2,913,123 | 578 | 20% |
| 15 | Idaho | 1,716,943 | 346 | 20% |
| 16 | North Carolina | 10,273,419 | 1,906 | 19% |
| 17 | Indiana | 6,666,818 | 1,258 | 19% |
| 18 | North Dakota | 755,393 | 133 | 18% |
| 19 | Maryland | 6,052,177 | 1,048 | 17% |
| 20 | Maine | 1,335,907 | 225 | 17% |
Most common cities for digital production managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | New York | 2 | 0% | $97,114 |
| 2 | Boston | 1 | 0% | $84,045 |
Digital Production Manager job outlook: Expert opinions
Our panel of digital production manager experts
Huntington University
University of Houston - Downtown
Berea College
California State University - Stanislaus
California State University - Stanislaus
What will help Digital Production Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What will help Digital Production Managers increase their earning potential?
Kara Alaimo PhD: I strongly recommend that students consider jobs managing social media accounts on behalf of people and organizations. There's a lot of demand among employers to hire people for these positions right now, and a lot of my students are thrilled to discover that they can make a good living creating social media content - which many of them consider to be more like fun than work. This is why at Fairleigh Dickinson University we just created new academic programs in social media to give students the skills and credentials to go after these kinds of exciting jobs with significant labor market demand that often have particularly attractive starting salaries.
Brock Zehr
Associate Professor of Business & Economics and MBA DirectorHuntington University
Religion/Religious Studies
What general advice would you give to a Digital Production Manager?
Brock Zehr: Social media content development, data analytics, and quality video content generation will all be in greater demand. Employers tell me that the "soft skills" of being a team player, excellent communication skills, integrity, and a strong work ethic are still valued skills.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Digital Production Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
What are the biggest trends we'll see in the Digital Production Manager job market given the pandemic?
Dr. Richard Conde Ph.D.: You are already seeing these trends, which will increase in the months to come:
- More remote work away from an office. Flexibility will be key for employees with more control over their time and schedule
- The increase of video in all stages of a business. We feel more comfortable communicating via all the video communication options
- More application of AI and machine learning. Companies are finally figuring out its better to work smart
- Automated personality identification. For example, Crystal Knows can provide a person's DISC profile based on an individual's LinkedIn profile. This type of information will be used by recruiters to determine fit, plus at all other departments
- Training at all levels to accommodate virtual, technology, and cultural changes
- The need for individuals at all levels of an organization to possess (based on the level) analytical skills. Data is king and there is more and more demand for individuals who can identify, interpret, and implement decisions based on complex data analysis.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Digital Production Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Digital Production Managers increase their earning potential?
Dr. Veronica Radeva Dawson Ph.D.: As the Internships Coordinator for our department, I have seen an increased demand for communication studies majors who are able to contribute in the areas of web design, videography, photography, and digital media/ graphic design, in addition to more traditional areas, such as public relations. So, I would recommend that prior to graduation students seek out opportunities to take courses that may help them in these areas. Not many Communication Studies programs offer such courses as part of their curriculum, although some might. One of the surest ways to increase earning potential, especially in a time of economic recession, is through more education. This could mean securing a spot in a graduate program where students can mature and hone their interests and skills. Over time, an employee with a graduate degree will earn more (money, opportunities) than someone without one. I do want to caution students and new graduates about going the graduate school route over the job experience route, however, as it comes with a cost, financial of course, but also in terms of work experience. To some degree, and especially early in someone's career, employers value specialized work experience over graduate education.