How to hire a direct marketing coordinator

How to hire a direct marketing coordinator, step by step

Here's a step-by-step direct marketing coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a direct marketing coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new direct marketing coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the direct marketing coordinator you need to hire. Certain direct marketing coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A direct marketing coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, direct marketing coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents direct marketing coordinator salaries for various positions.

   Type of Direct Marketing Coordinator	Description	Hourly rate
   Direct Marketing Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$25-65
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28
   Marketing Research Internship	A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Marketing Campaigns
   • E-Mail Campaigns
   • Customer Data
   • Telemarketing
   • Website Content
   • HTML
   • Direct Response
   • Proofread
   • Print Vendors
   • ROI
   • External Vendors
   • Market Research
   • Approval Process
   • Email Communications

   Check all skills

   Responsibilities:

   • Direct and manage outsource SEO, social media, and PPC campaigns.
   • Manage updating and implementation of collateral pieces such as: flyers, sales brochures, demographics profiles, maps, etc.
   • Monitor the ROI on lists acquire.
   • Design landing pages for social media and PPC campaigns.
   • Track direct marketing program performance using response rate, sales and ROI measures for control and test scenarios.
   • Produce compelling and graphically sophisticate PowerPoint presentations that capture the value of both tactical and strategic sponsorship driven programs.

3. Make a budget

   Including a salary range in your direct marketing coordinator job description is a great way to entice the best and brightest candidates. A direct marketing coordinator salary can vary based on several factors:

   • Location. For example, direct marketing coordinators' average salary in north dakota is 60% less than in new jersey.
   • Seniority. Entry-level direct marketing coordinators earn 62% less than senior-level direct marketing coordinators.
   • Certifications. A direct marketing coordinator with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a direct marketing coordinator's salary.

   Average direct marketing coordinator salary

   $84,613yearly

   $40.68 hourly rate

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   Entry-level direct marketing coordinator salary

   $52,000 yearly salary

   Updated December 24, 2025

4. Writing a direct marketing coordinator job description

   A good direct marketing coordinator job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a direct marketing coordinator job description:

   Direct marketing coordinator job description example

   
   Date Posted:
   2022-08-02-07:00
   
   Company Name:
   Sullair, LLC
   
   Profession (Job Category):
   Communications & Corporate Affairs
   
   Job Schedule:
   Full time
   
   Remote:
   No
   
   Job Description:
   
   Summary of the position:
   
   The Order Management Coordinator creates, tracks, and expedites customer purchase orders for the Company, including entering and maintaining/editing sales and/or service orders to meet customer demand. They provide daily updates to internal stakeholders regarding orders, including delivery dates and/or any changes in the status of the order. The Order Management Coordinator places, schedules and/or reschedules customer orders as needed. Also perform accurate order entry, pricing verification, and insure delivery of all material.
   
   This position is located at Sullair Chicago, 8700 West Bryn Mawr, Chicago, Illinois.
   
   Duties and responsibilities:
   Responsible for managing, supporting, and expediting orders for the Field Sales and Service teams within the direct Sullair geographies to improve customer relations and lead to increased revenue. Respond to internal customer inquiries related to order status, availability, delivery, and problem resolution. Works closely with Management to resolve commercial issues (billing, pricing, tax status, freight terms, etc.) Follow-up and expedite orders in our ERP system -check for accuracy, confirm ALL required PO information is provided, enter the order, and acknowledge back to internal customer with details including expected delivery. Capture/enter end-user information for new equipment into our ERP system. Identify competitive parts (and vendors) to secure needed parts for resale. Research and identify specific Sullair parts for all Sullair equipment, as needed. Resolve disputed invoices, process credits / returns, etc. (in accordance with Sullair policies). Prepares Open Order reports, providing status updates to internal stakeholders, including the Director, Commercial Sales-Direct monthly reports. Maintains a working knowledge of Sullair products and services. Participates in assigned training programs. Performs only those tasks for which proper training has been received. Maintains punctual, regular, and predictable attendance; works collaboratively in a team environment with a spirit of cooperation. Respectfully takes direction from supervisor/ manager; other duties as assigned.
   
   Qualifications:
   
   Education :
   Associates degree or other post high school training (2 years duration). Bachelor's degree in a related field preferred.
   
   Professional experience:
   Minimum of 5 years of experience in customer service/sales. Exceptional verbal and written communication skills with strong desire for serving customers. Strong interpersonal and active listening skills. Sense of urgency. Good organizational skills and attention to detail. Ability to manage multiple priorities, remain calm under pressure, and collaborate across all levels of the organization. Moderate proficiency with Microsoft programs such as Outlook, Word, Excel preferred. Proficiency with SAP preferred. Salesforce.com experience a plus. Microsoft Dynamics experience a plus.
   
   Direct reports:
   None
   
   The successful candidate is responsible for complying with Sullair's Code of Ethics and related policies. In performing the job, the incumbent shall take all steps necessary to comply with our safety rules and requirements and must actively support the organization's efforts to meet and exceed its goals of creating and maintaining a safe workplace.
   
   This description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company's discretion.
   
   Sullair is an equal opportunity employer and will not discriminate based on race, religion, color, age, gender, sexual orientation, national origin, genetic information, veteran status, physical or mental disability, or other protected categories under applicable law, whether in recruitment, employment, promotion, transfer, compensation, or other conditions of employment.

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5. Post your job

   There are various strategies that you can use to find the right direct marketing coordinator for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your direct marketing coordinator job on Zippia to find and recruit direct marketing coordinator candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit direct marketing coordinators, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new direct marketing coordinator

   Once you've decided on a perfect direct marketing coordinator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new direct marketing coordinator. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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