How to hire a director of art marketing

How to hire a director of art marketing, step by step

Here's a step-by-step director of art marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of art marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of art marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a director of art marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of art marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of art marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents director of art marketing salaries for various positions.

   Type of Director Of Art Marketing	Description	Hourly rate
   Director Of Art Marketing	Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts.	$21-55
   Graphic Design Manager	A graphic design manager is primarily in charge of leading and overseeing the efforts of a graphic design team, ensuring adherence to goals and deadlines. It is their duty to learn and analyze the purpose of design, coordinate staff, liaise with internal and external parties, set goals and objectives, manage schedules, and conceptualize plans... Show more	$23-43
   Creative Services Director	A Creative Services Director is responsible for managing digital content and campaign publications for project management efforts. They oversee the daily account operations and ensure that the processes adhere to high-quality standards and client specifications... Show more	$39-69

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Graphic Design
   • Product Photography
   • Art Direction
   • Email Campaigns
   • Brochures
   • Website Design
   • Photo Shoots
   • Brand Development
   • Concept Development
   • Adobe Photoshop
   • Trade Shows
   • SEO
   • Adobe Creative Suite
   • Promotional Materials

   Check all skills

   Responsibilities:

   • Manage PPC ads, including copywriting, ad budget, destination URL and keywords.
   • Lead comprehensive rebranding initiative to build brand equity.
   • Re-Design and populate entire website, including all coding (html).
   • Coordinate the preparation of the company's marketing material, e-flyers and PowerPoint presentations.
   • Develop and design html email blasts and coordinate distribution to clients, partners and stakeholders.
   • Create and design promotional advertising for restaurants including logos, brochures, stationary programs, bus stop billboards and marketing promotions.

3. Make a budget

   Including a salary range in your director of art marketing job description is a great way to entice the best and brightest candidates. A director of art marketing salary can vary based on several factors:

   • Location. For example, directors of art marketing' average salary in kentucky is 55% less than in oregon.
   • Seniority. Entry-level directors of art marketing earn 62% less than senior-level directors of art marketing.
   • Certifications. A director of art marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of art marketing's salary.

   Average director of art marketing salary

   $71,829yearly

   $34.53 hourly rate

   ---

   Entry-level director of art marketing salary

   $44,000 yearly salary

   Updated January 20, 2026

4. Writing a director of art marketing job description

   A good director of art marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of art marketing job description:

   Director of art marketing job description example

   **20467BR**
   
   **Position Title:**
   
   Art Director, Marketing - Lakeland
   
   **Department:**
   
   Marketing
   
   **Location:**
   
   Lakeland, FL between Orlando and Tampa
   
   **Description:**
   
   In Creative Services, Art Directors develop and execute creative concepts that align with creative strategy and help to establish and communicate the visual expression of our company brand. This includes directing photo and video shoots, as well as motion and digital components. This position requires the ability to use storytelling to connect with and engage Publix customers in video projects. The Art Directors report to the Creative Director.
   
   Additional responsibilities include:
   
   + developing relevant and unique concepts-alone or with other Creative Development team members-that support marketing business objectives, align with creative strategy, and strengthen the Publix brand
   
   + providing direction to additional creative resources that are contributing to the development of a creative project
   
   + working on special Creative Services related assignments, which include but are not limited to participating in discussions about creative strategy, designing presentations for Creative leadership and designing elements for Marketing initiatives
   
   + staying up-to-date on industry and market trends
   
   + fostering professional growth of fellow associates
   
   + dedicating time to Marketing innovation and quality improvement
   
   
   20467BR
   
   **Hours of Work:**
   
   Minimum of 45 hours per week
   
   **State:**
   
   Florida
   
   **Frequency of Pay:**
   
   Monthly
   
   **Travel Frequency:**
   
   10%
   
   **Minimum Base Pay:**
   
   5,790
   
   **Additional Information:**
   
   Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
   
   Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
   
   **In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.**
   
   **Address:**
   
   3300 Publix Corporate Parkway
   
   **Potential Annual Pay with Bonus:**
   
   75,270 - 113,490
   
   **City:**
   
   Lakeland
   
   **Year End Bonus:**
   
   As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
   
   **Maximum Base Pay:**
   
   8,730
   
   **Required Qualifications:**
   
   + Associates Degree in graphics/communication field or equivalent experience
   
   + one (1) year experience in art direction or three (3) years of experience in graphic design
   
   + computer skills including Mac OS, Adobe Creative Suite, and Microsoft Office
   
   + knowledge of art direction process to effectively direct creative resources in the production process
   
   + knowledge of design process to create mechanicals and art direct both internal and external resources in the execution of concepts
   
   + knowledge of Marketing department workflow processes and project lifecycles
   
   + knowledge of industry and market trends
   
   + knowledge of digital, printing, broadcast, and distribution processes
   
   + ability to creatively convey information in an engaging and relevant way
   
   + ability to evaluate creative work for effectiveness against established creative strategies and objectives
   
   + skilled in concepting a variety of visual elements (ads, brochures, posters, packaging, signs, logos)
   
   + highly skilled in typography, layout and composition
   
   + ability to manage multiple projects at the same time
   
   + time management skills
   
   + effective collaboration skills
   
   + presentation skills
   
   + passion for delivering great work and meaningful results
   
   + willingness to travel up to several days at a time with overnight stays
   
   + willingness to work late hours and during weekends
   
   **Preferred Qualifications:**
   
   + Bachelor's Degree in Fine Arts, Design, or Arts
   
   + three (3) years of experience in art direction or five (5) years of experience in graphic design
   
   + computer skills using Keynote
   
   + knowledge of the Publix brand and lines of business
   
   + knowledge of Publix target customer
   
   + knowledge of business objectives
   
   **Zip Code:**
   
   33811-3311
   
   **Benefits Information:**
   
   + Employee stock ownership plan that contributes Publix stock to associates each year at no cost
   
   + An opportunity to purchase additional shares of our privately-held stock
   
   + 401(k) retirement savings plan
   
   + Group health plan (with prescription benefits)
   
   + Group dental plan
   
   + Group vision plan
   
   + Sick pay
   
   + Paid Parental Leave
   
   + Long-term disability insurance
   
   + Company-paid life insurance (with accidental death & dismemberment benefits)
   
   + Tuition reimbursement
   
   + Vacation pay
   
   + Free hot lunches (buffet-style) at facilities with a cafeteria
   
   + Paycheck direct deposit
   
   + Credit union
   
   + Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
   
   + 6 paid holidays (associates can exchange the following holidays with their manager's approval: New Year's Day, Memorial Day, Fourth of July, and Labor Day)

   Copy this example

   

5. Post your job

   There are a few common ways to find directors of art marketing for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your director of art marketing job on Zippia to find and recruit director of art marketing candidates who meet your exact specifications.
   • Use field-specific websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit directors of art marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of art marketing

   Once you've found the director of art marketing candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new director of art marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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