How to hire a director of market intelligence

How to hire a director of market intelligence, step by step

Here's a step-by-step director of market intelligence hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of market intelligence job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of market intelligence
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the director of market intelligence you need to hire. Certain director of market intelligence roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect director of market intelligence also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents director of market intelligence salaries for various positions.

   Type of Director Of Market Intelligence	Description	Hourly rate
   Director Of Market Intelligence	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$33-69
   Partner	A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business... Show more	$14-87
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Market Intelligence
   • Competitive Intelligence
   • Market Insights
   • Market Trends
   • Competitive Landscape
   • Strategic Plan
   • Business Development
   • Executive Management
   • Competitive Analysis
   • Direct Reports
   • Internal Clients
   • Macro
   • Pricing Strategy

   Check all skills

   Responsibilities:

   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Develop a methodology to gauge the ROI of various marketing programs.
   • Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
   • Manage IP for maximum competitive advantage.

3. Make a budget

   Including a salary range in your director of market intelligence job description is one of the best ways to attract top talent. A director of market intelligence can vary based on:

   • Location. For example, directors of market intelligence' average salary in hawaii is 53% less than in new york.
   • Seniority. Entry-level directors of market intelligence 52% less than senior-level directors of market intelligence.
   • Certifications. A director of market intelligence with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director of market intelligence's salary.

   Average director of market intelligence salary

   $101,174yearly

   $48.64 hourly rate

   ---

   Entry-level director of market intelligence salary

   $70,000 yearly salary

   Updated January 19, 2026

4. Writing a director of market intelligence job description

   A good director of market intelligence job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of market intelligence job description:

   Director of market intelligence job description example

   We are actively searching for a Senior Director to oversee competitive and market intelligence for Inspire Brands and its key stakeholders. This individual will have the opportunity to partner closely with the Inspire Brands leadership team, Data & Analytics, Commercial Group, Finance, as well as the brand teams and franchisees that support our portfolio of nearly 32,000 restaurants and over $30 billion of global systemwide sales.
   
   As Senior Director, Competitive & Market Intelligence, you will ensure that Inspire Brands understands the holistic competitive landscape impacting our current and future consumers. Serving as the architect and visionary leader for competitive and market insights as a means by which we enable smarter decision-making at Inspire Brands, shaping how we go to market as a business and as individual brands. Empowered to be the voice-of-the-competitor for Data & Analytics, this role ensures Inspire can quantify where the market is going and how we can continue to differentiate and strategically invest to build value. Guiding a small but nimble team, this role will help Inspire grow and continue to tell its story to our key audiences going forward.
   **RESPONSIBILITIES**
   
   + Build competitive and market intelligence function at Inspire Brands; assess resource needs and areas of added value for short-term and long-term.
   
   + Manage the day-to-day activities of competitive and market intelligence team, establishing priorities, processes, and timelines.
   
   + Work with the Customer Analytics D&A team to build a strategic and integrated view of the market relative to our brands and consumers.
   
   + Provide insight to leadership team on a monthly/quarterly cadence regarding industry trends - both on customer and market-level shifts - and subsequent industry implications.
   
   + Develop near-real-time reports with actionable insights on competitors.
   
   + Support Finance/IR team with intelligence regarding quarterly competitive earnings reports.
   
   + Condense competitive insights on competitive products and initiatives to inform insights team.
   
   + Help benchmark against competitors' financial statements and KPIs, technology and automation advancements, and other strategic investments.
   
   + Provide training and coaching to cross-functional partners to educate them on competitive intelligence.
   
   + Investigate and analyze sources of data across organization and areas of synergy/efficiency and resources needed.
   
   **EDUCATION AND EXPERIENCE QUALIFICATIONS**
   
   + Bachelor's degree in Marketing, Business or Economics preferred or equivalent related experience and training.
   
   + 8+ years of competitive/market intelligence/insights experience, preferably with experience in foodservice, CPG, or grocery.
   
   + Proven experience turning ideas into action and working across all levels of organization (senior leadership to analysts).
   
   + Public-company experience desired.
   
   **REQUIRED KNOWLEDGE, SKILLS AND ABILITIES**
   
   + Strong leadership ability and experience building, developing and leading teams of any size.
   
   + Market research experience across primary and secondary methodologies as well as knowledge of key tools.
   
   + Ability to understand and think strategically, integrating and balancing big-picture concerns with day-to-day activities.
   
   + Proven ability to deliver results through insights and data.
   
   + Demonstrated experience staying ahead of key competitor actions and their implications or threats to Inspire Brands portfolio.
   
   + Experience quickly analyzing and then synthesizing key information from competitive earnings calls and reports that's made both digestible and actionable for leadership teams.
   
   + Understands and interpret financial results and analysis and develop appropriate recommendations.
   
   + Strong written, verbal, and interpersonal communication skills.
   
   + Champions new ideas and initiatives and creates an environment that supports innovation; leverages fresh perspectives, breakthrough ideas, and new paradigms to create value in the market.
   
   + Ability to work effectively in a team environment across all levels throughout the organization; can thrive in a fast-paced working environment.
   
   _Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide._
   
   _We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences._

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5. Post your job

   To find directors of market intelligence for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of market intelligence they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of market intelligence with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director of market intelligence job on Zippia to find and attract quality director of market intelligence candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting directors of market intelligence requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of market intelligence

   Once you've decided on a perfect director of market intelligence candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new director of market intelligence first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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