How to hire a director of online marketing strategy & performance

How to hire a director of online marketing strategy & performance, step by step

Here's a step-by-step director of online marketing strategy & performance hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of online marketing strategy & performance job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of online marketing strategy & performance
• Step 8: Go through the hiring process checklist

Post a director of online marketing strategy & performance job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your director of online marketing strategy & performance job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a director of online marketing strategy & performance for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of online marketing strategy & performance's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of online marketing strategy & performance from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents director of online marketing strategy & performance salaries for various positions.

   Type of Director Of Online Marketing Strategy & Performance	Description	Hourly rate
   Director Of Online Marketing Strategy & Performance		$24-47
   Search Strategist	A search strategist varies depending on institution and roles in their different categories. This is a professional who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product... Show more	$26-56
   Search Engine Optimizer	A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed... Show more	$33-67

   Show more

2. Create an ideal candidate profile

   Common skills:

   • SEO
   • ROI
   • CRM
   • Facebook
   • Google Adwords
   • Email Marketing
   • Conversion Rates
   • Lead Generation
   • Digital Channels
   • CPA
   • Affiliate Marketing
   • B2C
   • Account Management
   • PPC

   Check all skills

   Responsibilities:

   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Establish high volume relationships with CPA affiliate networks and CPC advertisers.
   • Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
   • Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

3. Make a budget

   Including a salary range in your director of online marketing strategy & performance job description is a great way to entice the best and brightest candidates. A director of online marketing strategy & performance salary can vary based on several factors:

   • Location. For example, directors of online marketing strategy & performance' average salary in missouri is 39% less than in pennsylvania.
   • Seniority. Entry-level directors of online marketing strategy & performance earn 49% less than senior-level directors of online marketing strategy & performance.
   • Certifications. A director of online marketing strategy & performance with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of online marketing strategy & performance's salary.

   Average director of online marketing strategy & performance salary

   $70,686yearly

   $33.98 hourly rate

   ---

   Entry-level director of online marketing strategy & performance salary

   $50,000 yearly salary

   Updated January 23, 2026

4. Writing a director of online marketing strategy & performance job description

   A good director of online marketing strategy & performance job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of online marketing strategy & performance job description:

   Director of online marketing strategy & performance job description example

   Reporting to the CMO of US Racquet Sports, the Director of Performance Marketing will play a key role within the marketing organization for driving consistent and cost-effective new customer growth/acquisition, as well as comprehensive retention marketing initiatives. This role will lead acquisition and retention marketing efforts in both paid and owned channels and measure and report on LTV, CAC, repeat rates, and ideate and execute creative initiates to optimize those measurements. This role requires the coordination of both internal stakeholders and external agencies, and reports to and works closely with the Chief Marketing Officer, Chief Brand Officer, and other key cross-functional teams. Building an understanding of our customer and how to appropriately engage with them will be critical, as will be data-driven reporting and fine-tuning for continual improvement. Our Director of Performance Marketing should have experience with PLA and SEO, strong leadership and project management skills, excellent analytic skills, expertise in Excel and working with large data sets, and a passion for digging through data to identify customer behavior trends and ways to creatively address them.
   EXAMPLES OF DUTIES AND RESPONSIBILITIES:
   
   Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our ecommerce and retail businesses
   
   Manage the revenue forecast and delivery for our channels, identifying opportunities for upside, as well as ways in which to bridge revenue gaps as the need arises
   
   Meet regularly with internal stakeholders/brand managers to identify their marketing and commercial goals
   
   Partner with the Brand Marketing and Online Channels to ensure strategies and plans build upon and leverage an integrated marketing strategy
   
   Partner with the Planning team to ensure we are delivering a plan that is consistent with our revenue goals
   
   Devise an SEO strategy by working closely with cross-functional teams to execute programs that drive high-quality organic traffic
   
   Work with the web team to implement changes on our sites ranging from landing pages to ensure strong conversion, to on page SEO strategies
   
   Develop and execute a paid marketing strategy across search, social, programmatic display, and affiliates that drives cost-effective new customer growth
   
   Spearhead cross-channel retention marketing strategy, managing across email marketing, push notifications, and more to improve the retention curve
   
   Budget effectively across channels, track marketing, and keep track of ROI Plan and execute acquisition and retention marketing campaigns across a variety of owned and paid channels to drive traffic, conversion, and customer lifetime value within our customer base.
   
   Conduct regular and thorough analyses of new and returning customer behavior, identifying trends and using findings to inspire future initiatives and decision-making.
   
   Collaborate closely with our merchandising and creative teams for rapid and seamless campaign execution
   
   Drive rigorous testing and optimization in our email marketing channel, incl. advanced segmentation strategies; leverage multiple data sources to understand customer segmentations, and analyze email and digital campaign performance in achieving larger organizational goals
   
   Ability to summarize and report on data from several sources (Google Analytics, Facebook, Instagram, etc), and suggest actionable inferences
   
   Compile weekly/monthly reports summarizing acquisition and retention behavior and present to senior leadership as needed.

   Copy this example

   

5. Post your job

   To find the right director of online marketing strategy & performance for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors of online marketing strategy & performance they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit directors of online marketing strategy & performance who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your director of online marketing strategy & performance job on Zippia to find and recruit director of online marketing strategy & performance candidates who meet your exact specifications.
   • Use field-specific websites such as dice, engineering.com, stack overflow, it job pro.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit directors of online marketing strategy & performance, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   While interviews are great, you will only sometimes learn enough from a conversation with a director of online marketing strategy & performance applicant. In those cases, having candidates complete a test project can go a long way in figuring out who's the most likely to succeed in the role. If you aren't a technical person and don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of online marketing strategy & performance

   Once you've selected the best director of online marketing strategy & performance candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new director of online marketing strategy & performance first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a director of online marketing strategy & performance?