How to hire a director of publications marketing

How to hire a director of publications marketing, step by step

Here's a step-by-step director of publications marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of publications marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of publications marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of publications marketing hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of publications marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of publications marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of directors of publications marketing.

   Type of Director Of Publications Marketing	Description	Hourly rate
   Director Of Publications Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$27-64
   Public Relations Director	A public relations director is a professional who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts... Show more	$28-72
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Website Content
   • Press Releases
   • CRM
   • Lead Generation
   • Facebook
   • Public Awareness
   • Community Relations
   • Twitter
   • External Communications
   • SEO
   • Event Planning
   • Instagram
   • Public Relations Strategies
   • Promotional Materials

   Check all skills

   Responsibilities:

   • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
   • Revise the Facebook page, moving from friends to fans and quadruple likes.
   • Plan and execute special events including social media marketing using Facebook.
   • Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
   • Prepare and run educational projects for international students.

3. Make a budget

   Including a salary range in your director of publications marketing job description is a great way to entice the best and brightest candidates. A director of publications marketing salary can vary based on several factors:

   • Location. For example, directors of publications marketing' average salary in nebraska is 45% less than in rhode island.
   • Seniority. Entry-level directors of publications marketing earn 57% less than senior-level directors of publications marketing.
   • Certifications. A director of publications marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of publications marketing's salary.

   Average director of publications marketing salary

   $87,949yearly

   $42.28 hourly rate

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   Entry-level director of publications marketing salary

   $57,000 yearly salary

   Updated January 13, 2026

4. Writing a director of publications marketing job description

   A job description for a director of publications marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of publications marketing job description:

   Director of publications marketing job description example

   Chronicle Books is looking for a Marketing and Publicity Director to engage in the day-to-day management of our trade title marketing and publicity team, direct the development of strategic marketing and publicity plans, and oversee the budget and resource management.
   
   The Marketing and Publicity Director will develop a strong understanding of market channels and key accounts, while designing and implementing our trade title marketing strategy. They will consistently create the plans to build brand and company awareness. The Marketing and Publicity Director's online responsibilities will include management of our social media team and platforms as well as pre-sale campaigns, video, social media partnerships and other paid and pre-sale campaigns and strategies. They will develop title marketing leaders in their department, and they will work with the Marketing VP to create efficient and effective processes to manage workload and human resources. Responsibilities also include ensuring that managers are leading and managing teams appropriately and working closely with each manager to set department goals and initiatives.
   Requirements
   
   Candidates will need a minimum of 10 years' experience in book publishing-related marketing, and a minimum of 3 years' experience supervising others. They should have a proven track record in a senior level marketing position, strategic planning and business development experience, and strong business acumen along with leadership and team-building skills. A self-starter is needed who is also highly organized, and able to work well with people at all organizational levels. This is a hands-on position that requires participation in all marketing related tasks as needed. Candidates should also have an ability to collaborate with cross-functional personnel (sales, editorial, design), and demonstrated strong communication skills.
   
   Please submit a resume and cover letter. The person in this role will be part of a hybrid work schedule that includes days worked remotely and days worked in our office. Please note that this job description is not designed to cover all activities required of the employee. We expect the Marketing and Publicity Director to commit to the open exchange of ideas and help sustain and champion an atmosphere of collaboration, mutual accountability, and trust at Chronicle Books. They will be expected to observe and model policies that promote the company's vision and a diverse, equitable, inclusive, and collaborative culture.
   
   We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company's vision of a diverse, equitable, inclusive, and collaborative workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are proud to be an equal opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.
   
   Benefits
   
   Chronicle Books offers a full suite of benefits, including but not limited to: medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year's Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.

   Copy this example

   

5. Post your job

   To find the right director of publications marketing for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors of publications marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit directors of publications marketing who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your director of publications marketing job on Zippia to find and attract quality director of publications marketing candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors of publications marketing, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of publications marketing

   Once you've selected the best director of publications marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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