How to hire a director of sales, marketing and operations

How to hire a director of sales, marketing and operations, step by step

Here's a step-by-step director of sales, marketing and operations hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of sales, marketing and operations job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of sales, marketing and operations
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of sales, marketing and operations hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director of sales, marketing and operations to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of sales, marketing and operations that fits the bill.

   This list presents director of sales, marketing and operations salaries for various positions.

   Type of Director Of Sales, Marketing And Operations	Description	Hourly rate
   Director Of Sales, Marketing And Operations	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$50-110
   National Sales Director	A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands... Show more	$35-64
   Regional Sales Director	A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes... Show more	$37-85

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Operations
   • Customer Service
   • Email Campaigns
   • Lead Generation
   • Sales Data
   • Sales Process
   • Strategic Partnerships
   • Salesforce CRM
   • Trade Shows
   • ROI
   • Brand Marketing
   • Pardot
   • Saas
   • Market Research

   Check all skills

   Responsibilities:

   • Manage ROI analysis of advertising channels and campaigns.
   • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
   • Establish benchmarks and KPIs and drive enterprise-wide transformation to improve operational efficiency and create a culture of individual and team performance.
   • Develop and implement a comprehensive marketing program including strategic rebranding.

3. Make a budget

   Including a salary range in your director of sales, marketing and operations job description is a great way to entice the best and brightest candidates. A director of sales, marketing and operations salary can vary based on several factors:

   • Location. For example, directors of sales, marketing and operations' average salary in oklahoma is 37% less than in california.
   • Seniority. Entry-level directors of sales, marketing and operations earn 54% less than senior-level directors of sales, marketing and operations.
   • Certifications. A director of sales, marketing and operations with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of sales, marketing and operations's salary.

   Average director of sales, marketing and operations salary

   $156,319yearly

   $75.15 hourly rate

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   Entry-level director of sales, marketing and operations salary

   $106,000 yearly salary

   Updated January 19, 2026

4. Writing a director of sales, marketing and operations job description

   A good director of sales, marketing and operations job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of sales, marketing and operations job description:

   Director of sales, marketing and operations job description example

   Join one of the world's fastest growing fintech startups! We're looking for smart, motivated team members who want to change the way people pay their bills, helping them to improve their financial success.
   THE ROLE
   
   The Director of Sales and Marketing Operations is a highly visible position and critical role for scaling the B2B business of doxo. This role will be responsible for driving a broad range of growth initiatives from strategic projects related to sales and revenue planning to tactical projects in support of executing Salesforce and Pardot campaigns. Strong forecasting, analysis, and reporting skills are required to ensure that stakeholders across doxo have the visibility and insights necessary to effectively grow the B2B business. The ability to understand doxo's business end-to-end from marketing through sales to customer success and the ability to dive deep into each function will be important for managing and developing this fast growing business.
   
   Responsibilities:
   
   * Driving the weekly sales pipeline and forecasting process
   * Developing reports and analyses required to effectively manage the business
   * Partnering with other teams on Salesforce configuration and reporting needs
   * Managing sales agreements/contracts submission and approval process
   * Sales commission processing and reporting
   * Driving weekly customer success and customer health reporting
   * Leading cross-team collaboration for monthly and quarterly business reviews
   * Creating segmentation and targeting models for marketing and sales campaigns
   * Building and executing Pardot workflows and digital marketing campaigns
   * Partnering with Marketing team on doxo.com web site landing pages for campaigns
   * Producing marketing and sales campaign reporting and analysis
   * Partnering with Finance team on business planning and budgeting processes
   
   Qualifications:
   
   * 10-15 years of experience leading sales and/or marketing operations teams
   * 5+ years of experience in early stage growth companies
   * 5+ years of experience configuring Salesforce for marketing and sales team
   * Previous experience with Pardot or other marketing campaign applications
   * Strong Excel and Microsoft PowerBI skills
   * Ability to collaborate and interact at all levels of the organization
   * Strong analytical and problem solving skills
   
   WHO WE ARE
   
   Each year U.S. households spend over $4.6 trillion - about one third of all consumer spending - on recurring bill payments. While staying on top of these bills is the single largest determinant for consumer financial health, organizing and paying them can be a time-consuming and frustrating chore. Since its inception, doxo has been on a mission to simplify and reduce the anxiety of staying on top of bills, empowering consumers to improve their financial health. Our company was founded on the simple idea that there should be an easy and more secure way for consumers to pay all of their bills through a single account, with any payment method, on any device.
   
   As consumers shift more bill payments online and to mobile, doxo continues to experience rapid growth. To date, over seven million doxo users across 97% of U.S. zip codes have paid bills through the payment network, across more than 45 different service categories. With more than 120,000 payable billers, doxo's proprietary, crowd sourced provider directory is the largest in the nation.
   
   In 2021, doxo was named by both BuiltIn and Comparably as a best place to work in Seattle, and was also recognized by both Inc. Magazine and Deloitte as one of the fastest-growing companies in North America. Come join us as we grow the team to further accelerate growth, forever changing the bill pay landscape to focus on the customer.
   
   WHY WE ARE DIFFERENT
   
   doxo is unique in that we have already found product/market fit and that our service is filling an important market need every day. But we are still small enough that every employee, no matter their position, can make a meaningful impact. Because transparency is a priority at all levels across the organization, we are all aware of how our work contributes to the success of our business as a whole. We are agile and work hard to solve difficult problems quickly. We work as a team to get things done and mentor individuals to get to the next level in their career.
   
   OUR COMPANY PERKS AND BENEFITS:
   
   * 100% employer-paid medical, dental, and vision coverage for full-time employees
   * Generous equity grants
   * 401k match to help you save for your future
   * 15 days PTO to start, plus paid holidays
   * Charitable donation match
   * Student loans support
   * Pet insurance
   * Plus plenty of corporate discounts
   
   doxo is an equal-opportunity employer and we welcome applicants from all backgrounds.

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5. Post your job

   There are various strategies that you can use to find the right director of sales, marketing and operations for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your director of sales, marketing and operations job on Zippia to find and recruit director of sales, marketing and operations candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with director of sales, marketing and operations candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of sales, marketing and operations

   Once you've decided on a perfect director of sales, marketing and operations candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new director of sales, marketing and operations. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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