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Job outlook for directors of sales, marketing and operations in the United States
Director of sales, marketing and operations job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected director of sales, marketing and operations job growth rate is 5% from 2018-2028.
About 23,800 new jobs for directors of sales, marketing and operations are projected over the next decade.
Director of sales, marketing and operations salaries have increased 12% for directors of sales, marketing and operations in the last 5 years.
There are over 39,280 directors of sales, marketing and operations currently employed in the United States.
There are 180,037 active director of sales, marketing and operations job openings in the US.
The average director of sales, marketing and operations salary is $156,319.
Are director of sales, marketing and operations jobs in demand?
Director of sales, marketing and operations job and salary trends over time
Director of sales, marketing and operations jobs over time
Director of sales, marketing and operations job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 39,280 | 0.01% |
| 2020 | 34,660 | 0.01% |
| 2019 | 35,325 | 0.01% |
| 2018 | 33,032 | 0.01% |
| 2017 | 31,884 | 0.01% |
Average director of sales, marketing and operations salary over time
Director of sales, marketing and operations salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $156,319 | $75.15 | +4.5% |
| 2025 | $149,643 | $71.94 | +1.9% |
| 2024 | $146,783 | $70.57 | +2.6% |
| 2023 | $143,049 | $68.77 | +2.6% |
| 2022 | $139,386 | $67.01 | +3.6% |
Director of sales, marketing and operations jobs by state
Most common states for directors of sales, marketing and operations
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | South Dakota | 869,666 | 400 | 46% |
| 2 | District of Columbia | 693,972 | 276 | 40% |
| 3 | Utah | 3,101,833 | 1,211 | 39% |
| 4 | New Hampshire | 1,342,795 | 519 | 39% |
| 5 | Minnesota | 5,576,606 | 1,950 | 35% |
| 6 | Wyoming | 579,315 | 199 | 34% |
| 7 | Washington | 7,405,743 | 2,446 | 33% |
| 8 | Nebraska | 1,920,076 | 571 | 30% |
| 9 | North Carolina | 10,273,419 | 2,847 | 28% |
| 10 | Maine | 1,335,907 | 377 | 28% |
| 11 | Alaska | 739,795 | 208 | 28% |
| 12 | Georgia | 10,429,379 | 2,865 | 27% |
| 13 | Mississippi | 2,984,100 | 789 | 26% |
| 14 | Alabama | 4,874,747 | 1,243 | 25% |
| 15 | Kansas | 2,913,123 | 731 | 25% |
| 16 | Pennsylvania | 12,805,537 | 2,966 | 23% |
| 17 | Wisconsin | 5,795,483 | 1,330 | 23% |
| 18 | Indiana | 6,666,818 | 1,471 | 22% |
| 19 | Louisiana | 4,684,333 | 1,048 | 22% |
| 20 | Arkansas | 3,004,279 | 659 | 22% |
Most common cities for directors of sales, marketing and operations
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Eden Prairie | 1 | 2% | $132,877 |
Director Of Sales, Marketing And Operations job outlook: Expert opinions
Our panel of director of sales, marketing and operations experts
Texas Christian University
Towson University
Clarion University of Pennsylvania
Wayland Baptist University, Anchorage
Longwood University
Montana State University
Fordham University
MHI – Material Handling Industry
Morningside College
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Director Of Sales, Marketing And Operations?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Directors Of Sales, Marketing And Operations?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What are the biggest trends we'll see in the Director Of Sales, Marketing And Operations job market given the pandemic?
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
What certifications/licenses/courses can have the biggest impact for Directors Of Sales, Marketing And Operations?
Dr. Mary Rydesky: What certifications/licenses/courses can have the biggest impact on your job prospects? Emphases on project management and strategic thinking have been joined by certifications in soft skills that support diversity and cultural awareness. Graduates do need technical skills, but with the shift to remote teams and work from home environments pushed the curve. Now, grads need experience in applying their tech skills from a distance.
Are there any particularly good places in the United States for Directors Of Sales, Marketing And Operations to find work opportunities?
Dr. David Lehr: Most job growth will continue to be in urban centers and the surrounding suburbs. Rural areas will continue to struggle (remote work notwithstanding).
What skills stand out on Director Of Sales, Marketing And Operations resumes?
Dr. Angela Woodland Ph.D.: Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.
What type of skills will young Directors Of Sales, Marketing And Operations need?
Peter Johnson DPS: There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients
Michael Mikitka
Executive Vice PresidentMHI – Material Handling Industry
Knowledge Center and Warehousing Education and Research Council (WERC)
What type of skills will young Directors Of Sales, Marketing And Operations need?
Michael Mikitka: Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.
By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.
As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.
As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.
Heath Weber
Assoc Dean for Performing ArtsMorningside College
School of Visual and Performing Arts
Will there be an increase or decrease in demand for Directors Of Sales, Marketing And Operations in the next 5 years?
Heath Weber: The Bureau of Labor and Statistics indicates a 4% increase, over the next five years, for teaching careers.