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Job outlook for e-commerce product managers in the United States
Are e-commerce product manager jobs in demand?
E-commerce product manager job and salary trends over time
E-commerce product manager jobs over time
E-commerce product manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,005 | 0.00% |
| 2020 | 933 | 0.00% |
| 2019 | 928 | 0.00% |
| 2018 | 857 | 0.00% |
| 2017 | 802 | 0.00% |
Average e-commerce product manager salary over time
E-commerce product manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $66,418 | $31.93 | +3.9% |
| 2025 | $63,932 | $30.74 | +1.9% |
| 2024 | $62,736 | $30.16 | +1.6% |
| 2023 | $61,774 | $29.70 | +0.8% |
| 2022 | $61,284 | $29.46 | +1.9% |
E-commerce product manager jobs by state
Most common states for e-commerce product managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 378 | 54% |
| 2 | Washington | 7,405,743 | 2,385 | 32% |
| 3 | Massachusetts | 6,859,819 | 1,942 | 28% |
| 4 | Rhode Island | 1,059,639 | 300 | 28% |
| 5 | Utah | 3,101,833 | 830 | 27% |
| 6 | Oregon | 4,142,776 | 1,089 | 26% |
| 7 | Vermont | 623,657 | 162 | 26% |
| 8 | California | 39,536,653 | 8,316 | 21% |
| 9 | Virginia | 8,470,020 | 1,588 | 19% |
| 10 | Colorado | 5,607,154 | 1,074 | 19% |
| 11 | New Jersey | 9,005,644 | 1,593 | 18% |
| 12 | New Hampshire | 1,342,795 | 236 | 18% |
| 13 | Illinois | 12,802,023 | 2,114 | 17% |
| 14 | Minnesota | 5,576,606 | 959 | 17% |
| 15 | Montana | 1,050,493 | 181 | 17% |
| 16 | Pennsylvania | 12,805,537 | 2,004 | 16% |
| 17 | Georgia | 10,429,379 | 1,626 | 16% |
| 18 | New York | 19,849,399 | 3,045 | 15% |
| 19 | Wisconsin | 5,795,483 | 869 | 15% |
| 20 | Delaware | 961,939 | 141 | 15% |
Most common cities for e-commerce product managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Wilmington | 2 | 2% | $54,918 |
| 2 | Tamarac | 1 | 2% | $51,473 |
| 3 | Irvine | 2 | 1% | $68,736 |
| 4 | Boulder | 1 | 1% | $65,895 |
| 5 | Buena Park | 1 | 1% | $68,967 |
| 6 | Los Angeles | 1 | 0% | $69,276 |
E-Commerce Product Manager job outlook: Expert opinions
Our panel of e-commerce product manager experts
North Dakota State University
Siena College
University of Scranton
University of Houston - Downtown
West Los Angeles College
Berea College
California State University - Stanislaus
Seattle University
Miami University
Indiana University
Nichols College
Hartwick College
Manhattan College
What will help E-Commerce Product Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat E-Commerce Product Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help E-Commerce Product Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What will help E-Commerce Product Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to an E-Commerce Product Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What E-Commerce Product Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for E-Commerce Product Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all E-Commerce Product Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all E-Commerce Product Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
What's a good job out of college for E-Commerce Product Managers?
Anthony Cuomo: A job that you are passionate about and helps you begin your journey. Pursue jobs that spark your interest and also provide opportunities to learn, grow and seek out mentorship. Think long term and how you a strengthening your professional foundation while also providing opportunities to support yourself and your lifestyle.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for E-Commerce Product Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
Will there be an enduring impact of the coronavirus pandemic on E-Commerce Product Managers?
Dr. Veronica Radeva Dawson Ph.D.: According to Nicholas A. Christakis, the author of "Apollo's Arrow: The Profound and Enduring Impact of the Coronavirus on the Way We Live," the coronavirus pandemic will have long lasting impact on the economy, new graduates job market, and the processes of doing work for everyone (among other things). While we are already hearing about projections of the economy coming back stronger than ever in late 2021, those seem to refer to the stock market, and the stock market isn't the job market. I expect that our graduates will have a harder time getting that first professional position as companies are trying to figure out how work will be done, especially in the near future. So, my advice is to remain flexible and focus on gaining experience, even if it happens that it isn't in a graduate's "dream career." Communication remains the top skill sought after by employers, regardless of occupation (see for example, LinkedIn's 2020 Grad Guide to Getting Hired ) and our graduates are obviously in a unique position to claim expertise in this area.
Colette Hoption Ph.D.
Associate Professor of ManagementSeattle University
Albers School of Business & Economics
What are the biggest trends we'll see in the E-Commerce Product Manager job market given the pandemic?
Colette Hoption Ph.D.: A couple of things spring to mind: the nature of the labor force and the nature of work.
It is clear that the pandemic sent the unemployment rate soaring and certain industries (e.g., travel, eat-in restaurants) were hit particularly hard. But even as services begin to re-open, individuals are being necessarily careful and hesitant about their return to work. In my opinion, this is because (1) they fear that they may become infected and (2) childcare. There's been a significant drop of women in the labor force; while working parents of all genders were impacted by daycares closing and virtual schooling, childcare responsibilities traditionally fall into mothers' laps and quitting the workforce altogether is a response some might take to keep the family afloat.
With regards to the nature of work, because of the pandemic, organizations might have discovered that going remote permanently is the way forward. The possibility to work from anywhere in the world also means it is possible to compete for jobs with anyone from around the world. So, more competition with international job candidates is something I'd anticipate.
In light of the pandemic, many questions about the nature of work have arisen/resurfaced including the work-life separation, and skills required for remote working; I expect these topics are important for both job seekers and employers. I believe that the ways in which organizations responded to the health and wellness of its workforce is telling for prospective employees. So when trying to read an organization's culture, I wouldn't be surprised if job candidates were especially curious about the ways an organization adapted to the needs of its workers and addressed or pre-empted workers' concerns. On the flipside, I believe organizations will have a renewed appreciation and desire for prospective employees to talk about their resilience and esprit de corps during the pandemic. The stories of those who have dug deep to find the compassion and resolve to care for others in a time of need are inspiring; and we can hope that with the right support and resources, such citizenship stirs an entire organization into action.
Will there be an enduring impact of the coronavirus pandemic on E-Commerce Product Managers?
Patrick Lindsay: Absolutely, the pandemic will have an enduring impact on these upcoming graduates. Uncertainty is always part of the job search journey/process for future graduates. Uncertainty is now major Anxiety number one for them.
First, the recruiting process drastically changed and opportunities diminished in the past twelve months. Of course the process had to become virtual. But there has been more than a fifty percent reduction in the number of companies participating in career fairs. Further, those companies are anticipating a reduction in the number of available positions, or have said they will have none at all this year. Some only participated to keep their relationships alive with the universities.
Second, companies cannot commit to the full scope of work for new hires, nor the location... because they still don't know. Starting positions will still be virtual WFH. What does that mean for a college graduate? Move back home with parents? Some companies are anticipating a return this summer to office or other work sites that are bricks and mortar locations. Still others say they will stay virtual. Either way, few will commit to where a new graduate will be located. The common position is "We will see where our needs are when the time comes". Rarely have graduates not known the location of their first job.
Third, where millennials were the driving faction for flexible work environs and work from home, in less than one year, many upcoming Gen Z graduates have changed their perspective and are seeking opportunities to commute to work and interact with people in a live daily routine. They do not want to continue living in a virtual world. It took less than ten months to change a cultural movement. This will be a growing field of study for behavioral psychologists, sociologists and anthropologists.
Fourth, many grads are open to a wider bandwidth of positions and industries (other than those seeking a "professional" career in certification trades: accountancy, engineering, architecture, etc.) than they would have been one year ago. The uncertainty of supply always impacts the demand. Likewise, their career criteria and priorities seem to have changed, but in very inconsistent ways.
What's a good job out of college for E-Commerce Product Managers?
Patrick Lindsay: Sales is a good job out of college. Regardless of the company, the industry, the marketplace or geography, being in the customer interface is not only the best and quickest way to learn about a business but also to learn about business. They are exposed to the impact from and on all stakeholders. They learn about what a value proposition really is and the importance of Trust. They observe and learn the importance of relationships. And they grasp the importance of why over what and how. Finally, sales experience and success is almost universally transferable. Once a grad has a year to three developing competencies, skills and confidence, they can pursue virtually any other product or service in almost any company. They can pursue a next job in sales but also other areas like marketing, customer service, human resources, training, recruiting, et cetera. Employers are not emphasizing industry knowledge or experience like they once did. And many companies, from small local the largest global companies in their industries, insist their new college hires begin in sales (aka account management, business development, client acquisition).
Now, with the proper training (could be a major/minor but doesn't have to be if the graduate has developed a particular skill set) there are many available jobs for graduates that are technology-related. These are "good job" from a compensation and stability perspective. And any position with a global tech firm is a golden ticket.
What are the biggest trends we'll see in the E-Commerce Product Manager job market given the pandemic?
Davide , Ph.D. Bolchini Ph.D.: In the prospering User Experience (UX) economy, I see more and more "remote" UX internships offered to our students and "remote" UX full-time job opportunities offered to our graduates. Both graduates and employers are more comfortable establishing remote working collaborations, which are becoming now the norm more than before, due to the disruption in the traditional office-bound workspace that COVID brought to the marketplace.
Are there any particularly good places in the United States for E-Commerce Product Managers to find work opportunities?
Davide , Ph.D. Bolchini Ph.D.: With the many remote work opportunities for our MS HCI graduates, physical location is less relevant than before, and flexibility becomes key. UX job opportunities are plenty in the Midwest, as well as on the East and West Coast, and the roles and competitiveness of these positions vary greatly based on the nature of the organization and the industry ecosystem.
Jean Beaupré
Associate Professor of Communication and Marketing, Communication B.A. Program ChairNichols College
Department of Communication
Are there any particularly good places in the United States for E-Commerce Product Managers to find work opportunities?
Jean Beaupré: Given the current status of remote work, we can expect that hiring agents may cast a wider net when recruiting in the coming years. As a result, new graduates should not limit themselves to their immediate geographic area. Instead, they would be well served to research industries that are predicted to grow, such as healthcare and technology. Flexibility and openness are essential in job hunting as well; often, opportunities can be found in positions, companies, or fields that new graduates overlook, based on preconceived notions.
Pauline Stamp Ph.D.
Associate ProfessorHartwick College
Department of Business Administration and Accounting
Are there any particularly good places in the United States for E-Commerce Product Managers to find work opportunities?
Pauline Stamp Ph.D.: Yes. Online. "Online" is now a place.
Are there any particularly good places in the United States for E-Commerce Product Managers to find work opportunities?
Arshia Anwer Ph.D.: New York is one of the best places to find work in the public relations industry, as it has main or branch offices of all the major global marketing communications conglomerates, and has a large variety of boutique agencies that cater to almost any niche area in the field. Job searching in New York also provides closer access to the Philadelphia and Trenton, NJ areas, which are two other popular places for finding jobs in the field. Other cities that are in the top places to find jobs are Los Angeles, San Francisco, and Seattle on the west coast, Washington, D. C., and Boston on the east coast, with Austin, Atlanta, and Tennessee in the south emerging as popular areas where agencies are seeking to put their roots down.