How to hire a field sales trainer

How to hire a field sales trainer, step by step

Here's a step-by-step field sales trainer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a field sales trainer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new field sales trainer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the field sales trainer you need to hire. Certain field sales trainer roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A field sales trainer's background is also an important factor in determining whether they'll be a good fit for the position. For example, field sales trainers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of field sales trainer salaries for various roles:

   Type of Field Sales Trainer	Description	Hourly rate
   Field Sales Trainer	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$9-29
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43
   Merchandiser, Sales	Merchandiser sales representatives are responsible for maintaining the flow of products and managing shelves in retail stores or similar establishments. They are also responsible for devising strategies and promotional plans to increase brand awareness and boost product sales... Show more	$11-19

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Knowledge
   • Sales Training
   • Territory Management
   • Account Management
   • Training Programs
   • Sales Process
   • Training Sessions
   • Sales Growth
   • Capital Equipment
   • Product Training
   • Business Development
   • Sales Strategies
   • Sales Performance
   • Led Training

   Check all skills

   Responsibilities:

   • Utilize CRM to manage territory effectively.
   • Manage merchandising and POS materials at the retail store level ensuring meticulous compliance with all current corporate initiative regulations.
   • Assist with development and roll out of Salesforce application for worldwide sales team.
   • Charge with extensive CRM management, territory segmenting, scheduling, detail meeting preparation and follow-up, prospecting and sales tracking.
   • Develop and implement marketing programs for distributors and retailers, including co-op advertising plans, promotional events, and merchandising techniques.
   • Assist annuity external wholesalers with creating a territory business plan.

3. Make a budget

   Including a salary range in your field sales trainer job description is a great way to entice the best and brightest candidates. A field sales trainer salary can vary based on several factors:

   • Location. For example, field sales trainers' average salary in oklahoma is 47% less than in california.
   • Seniority. Entry-level field sales trainers earn 67% less than senior-level field sales trainers.
   • Certifications. A field sales trainer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a field sales trainer's salary.

   Average field sales trainer salary

   $35,814yearly

   $17.22 hourly rate

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   Entry-level field sales trainer salary

   $20,000 yearly salary

   Updated January 20, 2026

4. Writing a field sales trainer job description

   A job description for a field sales trainer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a field sales trainer job description:

   Field sales trainer job description example

   Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.
   
   Nordson Adhesive Dispensing Systems (ADS) sets the global standard in hot melt machines and dispensing, coating, and laminating systems. Manufacturers rely on our equipment for packaging, product assembly and surface treatment applications. With a leading services and support network, we help our customers worldwide increase manufacturing efficiencies and produce the highest quality products.
   
   The Field Sales (Application Specialist) sells and services adhesive application equipment to an assigned territory and customer base. Travels extensively to assigned customers. Spends majority of their time one-on-one with customers. The territory for this position will be Iowa.
   Essential Job Duties and Responsibilities
   Sales of systems and parts to existing customers and new customers in assigned territory.Services, installs and maintains all systems installed at assigned customers.Travels to customer locations daily. Spends majority of time visiting customers.Identifies opportunities and works with Account Coordinator and Application Specialist to sell systems and parts for assigned customers.Identifies new applications, system upgrades and new customer needs and recommend best solution to improve customer operations.Maintains detailed knowledge of Nordson products, prices, policies, and procedures; knows which Nordson products can be most advantageously used with all applications.Provides product and part number information to customer as re quested and as needed by customer to facilitate customer direct ordering. Creates formal quotes when required based upon customer needs.Works with Adhesives Technical Services, Applications Engineering and Application Specialists to develop written quotes for customer when needed. Provides production line audits and application details (speeds, material, dispense rates, etc) to allow for development of written quote. Meets established sales budget as assigned Advises and collaborates sales team of new markets, changes in existing markets, competitor activities (prices and product changes), and needs for new or redesigned Nordson hardware.Responsible for doing and keeping up-to-date on activity reports, contacts and line surveys in CRM system.Maintains professional appearance, test equipment, and vehicles in a manner that reflects credit on the corporate image.Performs other duties as assigned.
   
   Education and Experience Requirements
   Associates Degree in technical/business discipline, military technical training, or equivalent 5 years related experience (in lieu of education) required.Bachelor's degree preferred.Experience in a field territory position with sales or technical support responsibility is desired.
   
   Skills and Abilities
   Proven record of technical selling skills.Mechanical and electrical knowledge and skills.Hydraulic systems knowledge and skills.Electronic knowledge and skills to include the use of typical instrumentation, tools and equipment.Ability to read installation, dimension and troubleshooting drawings plus hydraulic/pneumatic diagrams, electrical schematics and wiring diagrams.Effective oral and written communication skills.Must be a self-starter Must be a team player Creative thinker Ability to use a computer to maintain records - including Excel spreadsheets, to prepare correspondence, and for communication purposes (i.e. Internet).
   
   Travel Required
   Estimated 40% (overnight) - other travel in assigned sales/service territory
   
   Working Conditions and Physical Demands
   Home office/Manufacturing environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
   
   Nordson Corporation provides equal employment opportunity to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, color, sex, age, national origin, ancestry, disability, sexual orientation, gender identity, genetic information, citizenship status, marital status, pregnancy, veteran status or any other status protected by applicable federal, state, or local law. All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check, consistent with applicable laws.

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5. Post your job

   There are various strategies that you can use to find the right field sales trainer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your field sales trainer job on Zippia to find and attract quality field sales trainer candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit field sales trainers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new field sales trainer

   Once you have selected a candidate for the field sales trainer position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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