How to hire a franchise sales representative

How to hire a franchise sales representative, step by step

Here's a step-by-step franchise sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a franchise sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new franchise sales representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The franchise sales representative hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A franchise sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, franchise sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of franchise sales representatives.

   Type of Franchise Sales Representative	Description	Hourly rate
   Franchise Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$18-47
   National Account Representative	A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period... Show more	$14-30
   Territory Representative	A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team... Show more	$14-24

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • Sales Process
   • Cold Calls
   • Lead Generation
   • Franchise Prospects
   • Financial Statements
   • Legal Compliance
   • Business Plan
   • Primary Care
   • Inventory Control
   • Payroll

   Responsibilities:

   • Perform daily CRM and database management inputting and tracking leads throughout the sales process, managing over 5,000 leads.
   • Manage communications from initial franchising inquiries to successful execution of agreement.
   • Process payroll, payroll tax deposits, and quarterly reports.
   • Provide sales expertise and prepare organization to open franchising system.
   • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
   • Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.

3. Make a budget

   Including a salary range in your franchise sales representative job description is one of the best ways to attract top talent. A franchise sales representative can vary based on:

   • Location. For example, franchise sales representatives' average salary in hawaii is 54% less than in virginia.
   • Seniority. Entry-level franchise sales representatives 60% less than senior-level franchise sales representatives.
   • Certifications. A franchise sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a franchise sales representative's salary.

   Average franchise sales representative salary

   $61,969yearly

   $29.79 hourly rate

   ---

   Entry-level franchise sales representative salary

   $39,000 yearly salary

   Updated January 8, 2026

4. Writing a franchise sales representative job description

   A good franchise sales representative job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a franchise sales representative job description:

   Franchise sales representative job description example

   Job DescriptionJob Description: Who We Are:Playa Bowls is New Jersey’s Original Acai Shop™, and our mission is to bring superfruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-store brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into 100+ stores, thousands of employees, and a mission to lead communities in healthy, sustainable living.
   What We Offer• Hybrid work environment
   • Competitive compensation
   • Health, Dental, and Vision Benefits
   • Great company culture!
   Who You Are:
   You’re a positive and enthusiastic people-person, who may just so happen to have a passion for healthy food and great service! As the Franchise Sales Representative, you will be doing a variety of tasks from sales pitches to closing franchise deals across the US. If you enjoy fast-paced environment, career-growth, entrepreneurial thinking, innovation, and an occasional silly food pun, we want you!
   What You’ll Do:
   • Identify, target, contact and follow up with qualified franchisee prospects.
   • Utilize several methods (LinkedIn, etc.) to generate highly qualified leads
   • Qualify prospects based on meeting/exceeding financial requirements, knowledge of desired market and operational plan
   • Conduct or assist in the presentation of the advantages, benefits, and salable features of owning a Playa Bowls Franchise
   • Analyze and define development territories
   • Work closely with external and internal resources to create ads and marketing materials to generate leads
   • Educate prospects on Playa Bowls systems
   • Manage expenses to work within budget
   • Other duties as assigned
   What You Bring:
   • 7+ years of proven accomplishments within franchising or other sales related job
   • Proven track record of building relationships and engaging prospects through the sales process
   • Ability to speak passionately and knowledgeably about the brand and business
   • Demonstrated ability to meet desired objectives with minimal to no supervision
   • Experience working in a fast-paced, entrepreneurial environment
   • Creative strategist able to develop new ways to drive Franchise sales and add value to existing and prospective franchise partners
   • Good phone skills
   • Ability to handle rejection
   • Franchising knowledge is a plus

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right franchise sales representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your franchise sales representative job on Zippia to find and recruit franchise sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with franchise sales representative candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new franchise sales representative

   Once you've selected the best franchise sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new franchise sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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