How to hire an inside sales advertising executive

How to hire an inside sales advertising executive, step by step

Here's a step-by-step inside sales advertising executive hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an inside sales advertising executive job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new inside sales advertising executive
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The inside sales advertising executive hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An inside sales advertising executive's background is also an important factor in determining whether they'll be a good fit for the position. For example, inside sales advertising executives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of inside sales advertising executives and their corresponding salaries.

   Type of Inside Sales Advertising Executive	Description	Hourly rate
   Inside Sales Advertising Executive	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$15-40
   Media Sales Consultant	A media sales consultant offers advice to organizations and individuals to promote their sales. Media sales consultants draft news, magazine articles, and press releases to boost sales... Show more	$4-32
   Advertising Coordinator	An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show more	$17-29

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Local Businesses

   Responsibilities:

   • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
   • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
   • Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

3. Make a budget

   Including a salary range in your inside sales advertising executive job description is one of the best ways to attract top talent. An inside sales advertising executive can vary based on:

   • Location. For example, inside sales advertising executives' average salary in alaska is 67% less than in new york.
   • Seniority. Entry-level inside sales advertising executives 61% less than senior-level inside sales advertising executives.
   • Certifications. An inside sales advertising executive with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an inside sales advertising executive's salary.

   Average inside sales advertising executive salary

   $52,977yearly

   $25.47 hourly rate

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   Entry-level inside sales advertising executive salary

   $33,000 yearly salary

   Updated December 27, 2025

4. Writing an inside sales advertising executive job description

   A job description for an inside sales advertising executive role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an inside sales advertising executive job description:

   Inside sales advertising executive job description example

   Hickory Daily Record, th Avenue Blvd SE, Hickory, North Carolina, United States of America Req
   Thursday, September 15, 2022
   The North Carolina Media Group with Amplified Digital is seeking a motivated and passionate Inside Advertising Sales Representative to join our winning team.
   
   We provide a robust platform of media products, with the ability to reach the largest audience in the region. Now more than ever your local business owners need the right advertising solutions to thrive in our economy. Bring your passion for sales and developing strategic business solutions for your clients and we will provide you with a vast array of impactful solutions to target their ideal audience and grow their business. Leverage strong data-driven recommendations along with substantial and meaningful audience reach and present best-in-class advertising solutions to help clients reach their goals. No other media company in the region has more to offer in terms of reach, audience or solutions.
   
   With tactics like targeted digital display, streaming video & audio, pay-per-click, website development, social media marketing and management, newspaper and magazine, shared and solo mail, email marketing, text message marketing, promotions, events and event sponsorship and more, you have the ability to deliver the "right" solution to virtually every business. You can truly match a client's need to the exact right product or mix of products to drive results.
   
   The successful candidate will have a strong focus on new business development and will be charged with growing revenue through a consultative selling approach. This position requires inbound and outbound sales experience with a strong focus on customer service. Must have the ability to develop recommendations based on customer needs and objectives. A candidate should have the ability to work in a fast paced environment and be flexible and able to adapt to change as we grow in the digital space. An understanding of a variety of business verticals is preferred. You will work with a number of existing customers with ongoing campaigns with print and digital solutions, special sections and specialty products. You will cold call and prospect for new advertisers using phone, email, and virtual meetings. You will be armed with a vast array of digital marketing products that reach any audience, so that you are able to meet the advertising and marketing needs of every client.
   
   We are looking for someone with knowledge of digital advertising products, dedication to customer service, presentation skills with the ability to sell at all decision-making levels, and the ambition to succeed.
   
   Requirements:

   • Sales experience with a solid understanding of the sales process and a proven track record in identifying prospects and generating new business.
   • Dynamic personality with strong oral and written communication skills
   • Ability to manage multiple business systems and processes to execute advertising programs
   • Strong time management skills and the ability to multi-task and manage multiple deadlines
   • Commitment to providing excellent customer service
   • Ability to follow all Company policies and procedures including but not limited to attendance standards.
   • Valid Driver's License
   • Working knowledge of Microsoft Word, Excel, Power Point, CRM, Slack, Box, Zoom.

   
   
   Education and Experience:
   
   Associates degree or equivalent combination of education and experience.

   • Strongly prefer minimum of one year inside sales experience, with a track record of exceeding challenging sales expectations.

   Why Join Us?
   
   Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
   
   Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.
   
   Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion . For more information about Lee, check us out at .
   
   We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
   
   Other details

   • Job Family Multiple Dept
   • Pay Type Hourly

   Copy this example

   

5. Post your job

   There are a few common ways to find inside sales advertising executives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find inside sales advertising executive candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting inside sales advertising executives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new inside sales advertising executive

   Once you've decided on a perfect inside sales advertising executive candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new inside sales advertising executive first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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