How to hire an interactive marketing specialist

How to hire an interactive marketing specialist, step by step

Here's a step-by-step interactive marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an interactive marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new interactive marketing specialist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The interactive marketing specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

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   Hiring the perfect interactive marketing specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents interactive marketing specialist salaries for various positions.

   Type of Interactive Marketing Specialist	Description	Hourly rate
   Interactive Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-41
   Marketing Research Internship	A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.	$12-20
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Website Content
   • Digital Marketing
   • UI
   • User Experience
   • JavaScript
   • HTML
   • CSS
   • Email Campaigns
   • Adobe Creative Suite
   • B Testing
   • A/B
   • Marketing Campaigns
   • Content Marketing
   • Graphic Design

   Check all skills

   Responsibilities:

   • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
   • Design, code and analytically tag monthly promotional HTML emails for various sites.
   • Perform website maintenance, promotion, development, traffic analysis, and SEO.
   • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
   • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
   • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.

3. Make a budget

   Including a salary range in your interactive marketing specialist job description is a great way to entice the best and brightest candidates. An interactive marketing specialist salary can vary based on several factors:

   • Location. For example, interactive marketing specialists' average salary in mississippi is 53% less than in california.
   • Seniority. Entry-level interactive marketing specialists earn 47% less than senior-level interactive marketing specialists.
   • Certifications. An interactive marketing specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an interactive marketing specialist's salary.

   Average interactive marketing specialist salary

   $64,106yearly

   $30.82 hourly rate

   ---

   Entry-level interactive marketing specialist salary

   $46,000 yearly salary

   Updated December 18, 2025

4. Writing an interactive marketing specialist job description

   An interactive marketing specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an interactive marketing specialist job description:

   Interactive marketing specialist job description example

   **Type of Requisition:** Regular
   
   **Clearance Level Must Be Able to Obtain:** None
   
   **Public Trust/Other Required:** MBI (T2)
   
   **Job Family:** Web Development
   
   Seize your opportunity to make a personal impact as a **UI/UX Specialist** supporting CDC. GDIT is your place to make meaningful contributions to challenging projects and grow a rewarding career.
   
   At GDIT, people are our differentiator. As a UI/UX Specialist supporting CDC in Atlanta, GA, you will help ensure today is safe and tomorrow is smarter. Our work depends on UI/UX Specialist joining our team to support the process modernization of CDC responders.
   
   **DUTIES AND RESPONSIBILITIES:**
   
   UI/UX designers create the user interface for an app, website, or other interactive media. Their work includes collaborating with product managers and engineers to gather requirements from users before designing ideas that can be communicated using storyboards.
   
   + Analyzes customer requirements to provide websites according to the client's moderately complex specifications and needs.
   
   + Coordinates with Developers to develop ServiceNow applications and websites.
   
   + Makes recommendations for web applications and websites for next level production.
   
   + Maintains current knowledge of relevant programming that will enhance web applications and websites overall functionality. Such as JavaScript. Other specific skills (communication, problem solving, etc.)
   
   **WHAT YOU'LL NEED TO SUCCEED:**
   
   + **Education** : BA/BS
   
   + **Experience** : 2+ year of relevant UI/UX experience
   
   + **Technical skills** : Demonstrated experience with Wire Frame development, HTML and/or Javascript
   
   + **Security clearance level** : Public Trust- Must be able to obtain a Position of Trust and successfully pass a thorough Government background screening process requiring the completion of detailed forms and fingerprinting
   
   + **Location** : Remote
   
   **GDIT IS YOUR PLACE:**
   
   + 401K with company match
   
   + Comprehensive health and wellness packages
   
   + Internal mobility team dedicated to helping you own your career
   
   + Professional growth opportunities including paid education and certifications
   
   + Cutting-edge technology you can learn from (remove if non-technical role)
   
   + Rest and recharge with paid vacation and company-paid holidays
   
   **\#GDITPublicHealthJobs #GDITHealthSystems**
   
   COVID-19 Vaccination: GDIT does not have a vaccination mandate applicable to all employees. To protect the health and safety of its employees and to comply with customer requirements, however, GDIT may require employees in certain positions to be fully vaccinated against COVID-19. Vaccination requirements will depend on the status of the federal contractor mandate and customer site requirements.
   
   We are GDIT. The people supporting some of the most complex government, defense, and intelligence projects across the country. We deliver. Bringing the expertise needed to understand and advance critical missions. We transform. Shifting the ways clients invest in, integrate, and innovate technology solutions. We ensure today is safe and tomorrow is smarter. We are there. On the ground, beside our clients, in the lab, and everywhere in between. Offering the technology transformations, strategy, and mission services needed to get the job done.
   
   GDIT is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other protected class.

   Copy this example

   

5. Post your job

   There are a few common ways to find interactive marketing specialists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your interactive marketing specialist job on Zippia to find and attract quality interactive marketing specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting interactive marketing specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new interactive marketing specialist

   Once you've decided on a perfect interactive marketing specialist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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