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Job outlook for interactive media marketing directors in the United States
Are interactive media marketing director jobs in demand?
Interactive media marketing director job and salary trends over time
Interactive media marketing director jobs over time
Interactive media marketing director job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 22 | 0.00% |
| 2020 | 22 | 0.00% |
| 2019 | 21 | 0.00% |
| 2018 | 19 | 0.00% |
| 2017 | 17 | 0.00% |
Average interactive media marketing director salary over time
Interactive media marketing director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $73,063 | $35.13 | +3.9% |
| 2025 | $70,329 | $33.81 | +1.9% |
| 2024 | $69,014 | $33.18 | +1.6% |
| 2023 | $67,955 | $32.67 | +0.8% |
| 2022 | $67,415 | $32.41 | +1.9% |
Interactive media marketing director jobs by state
Most common states for interactive media marketing directors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | South Dakota | 869,666 | 327 | 38% |
| 2 | Iowa | 3,145,711 | 782 | 25% |
| 3 | Arkansas | 3,004,279 | 761 | 25% |
| 4 | New Hampshire | 1,342,795 | 289 | 22% |
| 5 | Wyoming | 579,315 | 122 | 21% |
| 6 | District of Columbia | 693,972 | 137 | 20% |
| 7 | North Dakota | 755,393 | 135 | 18% |
| 8 | Mississippi | 2,984,100 | 497 | 17% |
| 9 | Minnesota | 5,576,606 | 920 | 16% |
| 10 | Alabama | 4,874,747 | 783 | 16% |
| 11 | Oklahoma | 3,930,864 | 643 | 16% |
| 12 | Alaska | 739,795 | 118 | 16% |
| 13 | Louisiana | 4,684,333 | 708 | 15% |
| 14 | Nebraska | 1,920,076 | 290 | 15% |
| 15 | Maine | 1,335,907 | 207 | 15% |
| 16 | Virginia | 8,470,020 | 1,227 | 14% |
| 17 | Colorado | 5,607,154 | 764 | 14% |
| 18 | Connecticut | 3,588,184 | 512 | 14% |
| 19 | Maryland | 6,052,177 | 765 | 13% |
| 20 | Pennsylvania | 12,805,537 | 1,533 | 12% |
Interactive Media Marketing Director job outlook: Expert opinions
Our panel of interactive media marketing director experts
Idaho State University
University of Houston - Downtown
Towson University
Berea College
Delta State University
Western New England University
James Madison University
Menlo College
What will help Interactive Media Marketing Directors increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What soft skills should all Interactive Media Marketing Directors possess?
John Ney: -A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Interactive Media Marketing Directors possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Interactive Media Marketing Directors?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Interactive Media Marketing Directors?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Interactive Media Marketing Directors increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
What soft skills should all Interactive Media Marketing Directors possess?
Lisa Cooley: Soft skills are probably the number one topic we hear from employers. It's crazy how many young people don't have these basic skills. I'm not sure if this is the result of technology and not having to interact directly with people or if it's just something that isn't being taught as well. The most basic soft skill that graduates should possess would be the ability to communicate effectively (both in-person and virtually). Our student should know the importance of making eye contact, providing verbal and nonverbal cues, etc. However, I think one issue that a lot of young people have is focusing on the task-at-hand. There are so many distractions and interruptions that we become easily distracted. We need to learn to shut out the noise and focus. For example, don't look at your phone while you're having a conversation. Additionally, I have heard from employers that recent graduates aren't able to do basic tasks (like address an envelope or answer a business phone). These are things that seem very basic, but if we aren't explaining this to our students, they miss some very critical skills. Although online courses can be very effectives, it's often a challenge to address these soft-skills in an online environment.
What are the biggest trends we'll see in the Interactive Media Marketing Director job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
What will help Interactive Media Marketing Directors increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."
Will there be an enduring impact of the coronavirus pandemic on Interactive Media Marketing Directors?
Richard Tate: Of course! There will be an enduring impact of the coronavirus on all humanity. Psychologists and sociologists will be busy for years to define and determine the impact. The business environment has changed drastically for our upcoming graduates from the environment that was present when they entered college 4 years ago. Everyone is spending more time connecting with each via devices and within a virtual world. Corporate training programs have transitioned to virtual formats and I believe something is lost when you reduce human-to-human learning and engagement. We are all learning to live in this new "Zoom" environment, but it is not the same and business environments will not return to pre-pandemic for a long while, if ever.
I was speaking with one of my corporate partners recently and he said that creativity has diminished. He mentioned that the best ideas in his company were always generated by casual "watercooler" conversations. Our Zoom conferences adhere to specific agendas and schedules and always end at a pre-determined time. I thought his perspective was very interesting given that a set schedule and itinerary diminishes the opportunity for relaxed, engaged, creative conversation.
As Director for our Center for Professional Sales I am witness to the many sales jobs that are available today. Companies have actually increased hiring this year after surviving and uncertain last year. For the most part, internships were all cancelled last year so we have a graduating class that may have less professional experience but opportunities are actually increasing.
What's a day at work look like for an Interactive Media Marketing Director?
Richard Tate: Probably what it looks like for a student today - a lot of time online, head down, and peering into a device. Businesses have learned that the former traditional business model where many reported to an office, perhaps "on the clock" is really not necessary anymore. Confidence has been gained that employees can work just as effectively from remote locations, perhaps more effectively. We are learning that we can develop trust online and conduct business with others without having direct human interaction. I think this is a paradigm shift for business today.
What are the biggest trends we'll see in the Interactive Media Marketing Director job market given the pandemic?
Stephanie Dellande: The pandemic gave rise to varied ways of consumption. Many services offered by providers, e.g., curbside pick-up, since the pandemic will continue. E-learning and e-commerce will likely remain par for the course for some time to come. The presence of digital tools (Zoom, Webinar) will allow employers and employees to stay in touch. Remote work will become a norm for companies attempting to cut operational expenses and costs associate with office space. Other trends include a construction boom as government invest in infrastructure. In addition, sexy or not, the green economy is inevitable. This will offer firms an opportunity to capitalize on a demand for renewable energy technology. Companies that are responsive to providing their products to their target market(s) in new ways will likely do well. Also, potential employees will have to update their skill set to secure a position and be successful in their newfound field of work.