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Internet marketing coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected internet marketing coordinator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for internet marketing coordinators are projected over the next decade.
Internet marketing coordinator salaries have increased 5% for internet marketing coordinators in the last 5 years.
There are over 63,412 internet marketing coordinators currently employed in the United States.
There are 80,777 active internet marketing coordinator job openings in the US.
The average internet marketing coordinator salary is $49,608.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 63,412 | 0.02% |
| 2020 | 60,154 | 0.02% |
| 2019 | 59,138 | 0.02% |
| 2018 | 55,625 | 0.02% |
| 2017 | 51,986 | 0.02% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $49,608 | $23.85 | +3.2% |
| 2025 | $48,085 | $23.12 | +1.1% |
| 2024 | $47,580 | $22.87 | --0.2% |
| 2023 | $47,663 | $22.91 | +1.1% |
| 2022 | $47,158 | $22.67 | +0.7% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Delaware | 961,939 | 298 | 31% |
| 2 | North Dakota | 755,393 | 236 | 31% |
| 3 | Kansas | 2,913,123 | 819 | 28% |
| 4 | South Dakota | 869,666 | 229 | 26% |
| 5 | New Mexico | 2,088,070 | 470 | 23% |
| 6 | New Hampshire | 1,342,795 | 293 | 22% |
| 7 | Idaho | 1,716,943 | 352 | 21% |
| 8 | District of Columbia | 693,972 | 148 | 21% |
| 9 | Wyoming | 579,315 | 104 | 18% |
| 10 | Vermont | 623,657 | 104 | 17% |
| 11 | Minnesota | 5,576,606 | 917 | 16% |
| 12 | Alabama | 4,874,747 | 765 | 16% |
| 13 | Rhode Island | 1,059,639 | 167 | 16% |
| 14 | Oklahoma | 3,930,864 | 580 | 15% |
| 15 | Virginia | 8,470,020 | 1,160 | 14% |
| 16 | Colorado | 5,607,154 | 757 | 14% |
| 17 | Connecticut | 3,588,184 | 516 | 14% |
| 18 | Nebraska | 1,920,076 | 278 | 14% |
| 19 | Maine | 1,335,907 | 184 | 14% |
| 20 | Alaska | 739,795 | 106 | 14% |
Montana State University - Billings
University of Connecticut
San Jose State University
Stonehill College
Webster University
Kutztown University of Pennsylvania
Murray State University
University of San Francisco
California State University - Chico
Metropolitan State University of Denver
The University of Alabama
Indiana University Bloomington
Texas Tech University
Catholic University of America
Lasell University
Worcester Polytechnic Institute
Endicott College
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
Webster University
Radio, Television, And Digital Communication
Julia Griffey: Right now it seems like a lot companies are struggling with social media strategy and SEO. It's tricky because new platforms are emerging and algorithms are changing. Someone who can not rush into the next big thing, but instead, systematically formulates a plan, executes it and then measures results is very valuable. Effective marketing is about experimenting and seeing what works and doing more of what does and less of what doesn't.
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Kutztown University of Pennsylvania
Radio, Television, And Digital Communication
Dr. Joseph Harasta Jr: Digital Media Specialists essentially develop campaigns that further an organization’s mission or purpose, aligned with its brand. Being digital in nature, these campaigns encompass social media and online content. In many ways digital media specialists are public relations practitioners who concentrate in online content and development.
Dr. Joseph Harasta Jr: Because digital media specialists must adhere to the brand and image of an organization, some might feel stifled as far as what they can and cannot do from a creative standpoint. Also, once something is put out in the online world, it’s there forever and of course can be seen by millions of people, so any mistake or misstep is not likely to go away quickly or easily. We all know that the online world, especially social media can be rather toxic and negative in nature, therefore it can take someone with a bit of thick skin to deal with critics or trolls who just wait for any mistake to bounce. Digital media specialists must work in a oftentimes nasty environment that is the internet.
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Elizabeth Thomas: What people love about the role of the digital specialist are the variety of the work and the increasing availability of good-paying jobs with opportunities to work remotely. One of the few drawbacks to a digital media position is the sometimes repetitive nature of doing the same tasks daily over long periods of time. There may be an inclination to burnout after five or more years in the same role.
University of San Francisco
Business Administration, Management And Operations
Esmat Sangari: I would advise graduates beginning their career in the field to focus on continuous learning, networking, and developing a strong work ethic. It's essential to stay up-to-date with industry trends and technologies to remain competitive.
Cassandra Faith: Take advantage of every opportunity to learn something new. Attend conferences, take classes, learn new skills. It all adds up.
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.
Metropolitan State University of Denver
Marketing
Sally Baalbaki-Yassine Ph.D.: Be adaptable, coachable, and willing to learn and grow. It is important to use the skills you have learned while earning your degree, but also to adapt to the environment you are in and be able to show your ability to always learn and grow.
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
Sally Baalbaki-Yassine Ph.D.: Be able to position your specific value to the company. Showcase your experience in a relevant way for the role you are applying for. Include a personal website and any classroom client projects to showcase your experiences that may be relevant to the job. Don't sell yourself short!
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
Dr Martina Topić: Engaging in professional development and getting certified on top of a University degree is a good way of boosting salary potential. This can be something as simple as taking online courses or engaging with professional organizations to start with. Memberships in professional organizations are also a good way to boost salary potential because they enable networking and connecting with others.
Dr Martina Topić: I think the ability to work with AI and further develop relationship building and interpersonal communication skills. There are already industry reports on how AI is used, for example, for sentiment analyses of media coverage, writing content and being a good writer is not enough anymore. Therefore, being able to build relationships, listen to others, and develop interpersonal relationships is also what will make one stand out and survive the next round of digitalization. Having digital skills that go beyond using social media will become even more relevant as digitalization rises. It is not currently clear how SEO will work with the rise of AI, but this is something to follow and continue developing skills in this area.
Indiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
Professor Steve Vinson: Be flexible. Don't limit yourself to one geographic area in your job search. And don't decline what appears to be a "bad" job, if that's your one opportunity. It's important to get your foot in the door somewhere, and do a good job, and then you can move up from there. This is especially important if you're on the academic job market, but it's probably also true for non-academic jobs.
Professor Steve Vinson: Digital skills, especially AI.
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Texas Tech University
Journalism
Don Shin: Today, a degree in digital media can serve as a stepping-off point for a career spent shaping the worlds of digital content marketing, information sharing, and entertainment in the AI era and beyond. With the increasing role of AI in media, DMPC will flourish more and more as we integrate AI into our curriculum.
Don Shin: The term "digital media" takes different forms (and keeps evolving and migrating) and involves a broad definition. Thus, the jobs related to digital media can be considered generalists rather than specialists. As we embark on an enhanced version of the media strategy program through data analytics, we can train our students as versatile specialists or all-rounders who can flexibly respond to changing ecology and become the digital/AI version of the "all-rounder." In this way, our students can secure quality top jobs in the digital and AI industry.
Don Shin: Social media Manager; Digital marketer; Content strategist; Digital Designer; Graphic Designer
Content Manager; Game programmer; Digital Media Specialist; Marketing Analyst; Communications Director
Public relations Manager; SEO Specialist; Brand Manager; Content curator; Digital Analytics; Communications Specialist
Marketing Coordinator; Marketing Manager, Data Miner in Media Industry
Catholic University of America
Legal Research And Advanced Professional Studies
Chad Smith: Be aggressive when applying for jobs. Even apply for jobs you do not think you may be hired for. Interviewing is a skill and the more you practice the more comfortable you will be. Make sure you are the best-prepared applicant when going for an interview and know as much information about the job/employer as you can.
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
Lasell University
Communication And Media Studies
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Meryl Perlson MFA: Technology and software skills, multiple internship experiences, and a strong portfolio showcasing your skill set can be salary differentiators when landing a first job. Most important, though, is negotiating salary. New graduates often think they can't negotiate their starting salary and are often afraid to try. But, it's important to know your value by researching salary ranges for similar roles in the region, and use that information to negotiate. The worst that can happen is a company will stick to their first offer. But, if you are successful, even a couple of thousand dollars above an initial offer can have a big impact when multiplied over the course of your entire career.
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Worcester Polytechnic Institute
Marketing
Purvi Shah: With technology advancements and the fast growth of AI applications in marketing, content
strategy, marketing and data analytics, metaverse community management, storytelling,
customer relationship management, influencer marketing, performance marketing, growth
marketing, and continuous learning are going to be sought after skills for different marketing
roles in the future.
Having said that, a marketer's core competencies are here to stay even in the future. These
include knowledge of marketing concepts/frameworks, market research, communication skills,
presentation skills, creativity, and strategic, lateral and analytical thinking.
Then, there are a set of skills specific to the marketing role an individual chooses as a career
option. These will also be in-demand specific to the role. For e.g., Digital and social media
marketers must be proficient in at least one or few of the following skills: content marketing,
email marketing, search engine optimization and management, video marketing, data-driven
decision making, social media marketing, storytelling, influencer marketing, ability to self-learn
and adapt, web designing, user experience, branding, and ethics. They should also be tech
savvy and persuasive.
Endicott College
Radio, Television, And Digital Communication
Career Committee: Solid work can be made with small or large crews, and small or big budgets. Be flexible. Develop several essential skills, not just one. If you can write and edit, operate a camera and direct, or toggle between full-time and contract work, then you stand a better chance of adapting to change.
Career Committee: I'm not sure how to answer that. Some people will follow their dreams and pursue creative ventures for less pay. While others will find a niche that will pay well until some technology or a change media delivery upends that niche. I think the key is to be open to all opportunities and know when to move on so that you can stay happy, engaged and employable.
Career Committee: Don't stop networking once you start your career. It's easy and tempting to tap the breaks a bit on networking as you learn your role in a new organization. However, this is when networking is even more important. Learn how you fit into the bigger picture of the organization and even the field. Attend conferences, look for affinity groups inside and outside of organization, connect on LinkedIn with people you meet, do it all. The more you network, hopefully the more you will feel you belong in the field. It also helps hearing about new ideas and staying connected to what's happening in the field.