How to hire an internet marketing strategist

How to hire an internet marketing strategist, step by step

Here's a step-by-step internet marketing strategist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet marketing strategist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet marketing strategist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the internet marketing strategist you need to hire. Certain internet marketing strategist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an internet marketing strategist to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an internet marketing strategist that fits the bill.

   Here's a comparison of internet marketing strategist salaries for various roles:

   Type of Internet Marketing Strategist	Description	Hourly rate
   Internet Marketing Strategist	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$18-44
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Marketing Account Manager	A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones... Show more	$24-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Client Websites
   • Search Engine Optimization
   • Email Campaigns
   • Keyword Research
   • Search Engine
   • Marketing Campaigns
   • Google Adwords
   • PPC
   • Link Building
   • Facebook
   • Paid Search
   • SEM
   • Pay-Per-Click
   • HTML

   Check all skills

   Responsibilities:

   • Design and manage primary e-commerce website running on WordPress CMS.
   • Implement and manage Facebook advertising campaigns.
   • Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
   • Reduce antiquated website elements in HTML / CSS documents.
   • Design, build, and maintain web sites using HTML, CSS, and JavaScript.
   • Control ROI with thorough and thoughtful optimization.

3. Make a budget

   Including a salary range in your internet marketing strategist job description is one of the best ways to attract top talent. An internet marketing strategist can vary based on:

   • Location. For example, internet marketing strategists' average salary in arkansas is 48% less than in hawaii.
   • Seniority. Entry-level internet marketing strategists 58% less than senior-level internet marketing strategists.
   • Certifications. An internet marketing strategist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an internet marketing strategist's salary.

   Average internet marketing strategist salary

   $60,656yearly

   $29.16 hourly rate

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   Entry-level internet marketing strategist salary

   $39,000 yearly salary

   Updated December 16, 2025

4. Writing an internet marketing strategist job description

   An internet marketing strategist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an internet marketing strategist job description:

   Internet marketing strategist job description example

   WebFX is a proud Google Premier Partner with 4 offices in the US (and another one on the way!) as well as one in Guatemala and another in Cape Town, South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 13+ Countries) who work full time and have done so for 10+ years.
   
   No matter where you're located, we'd love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:
   Why Choose WebFX
   
   We've been named the #1 best place to work in our headquarter's home state of Pennsylvania for 7 years in a row and offer the same culture and benefits to our global team members. Along with a very competitive base pay, we offer company profit sharing, performance bonuses, On-going learning bonuses (yes, you get paid to learn!) and time zone differential pay. World class digital marketing training (Organic SEO, Local SEO, PPC, Google analytics + Studio, etc), long term career track, Health Insurance (including dental, vision, remote doctor, etc), and there's seriously a ton of other benefits! To name just a few:
   
   - If you're located in one of our operating countries (Guatemala or South Africa), this is a Full-time (non-contract based) position. Either way, WebFX offers long term stability to all of our FXFamily members. In fact, many of our global team members have been with WebFX for 9+ years and we're hopeful you can be too!
   - We put our people first, it's as simple as that. You're never on your own - when you run into inevitable challenges, we're there to support you along the way!
   - Long-lasting relationships with both clients and team members due to consistently low turnover rates that are simply unheard of in our industry, because again, we put our people first.
   - Fully equipped in-home office setup including computer, dual large monitors, headset, seriously fast internet, generator and more! 🖥️
   - Multiple schedule options from which to choose. Depending on the hours you select, you will receive additional pay for overlapping our hours! 💰
   - Be part of a rapidly growing company that at the same time only partners with clients who share our values🌱📈
   - Unrestricted access to our dozens of proprietary softwares/platforms our internal R&D team has developed for our team's exclusive use, in addition to access to the many 3rd party tools and softwares we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here!
   - Merit-based promotional structure
   - We have a very strong commitment to giving back globally - in fact, it's one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we've committed to donating globally through our FXBuilds program. You can learn more about that here!
   
   What You'll Get
   
   World-Class Training and Ongoing Career Development
   
   - No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
   - From training with our Sr Digital Marketers to access to countless industry-leading online training resources/courses/tutorials to getting experience with nearly 1,500+ different clients with various platforms, digital services and in every industry you can think of (and then some), our training program is simply unrivaled!
   - Training doesn't stop after your initial training period, we offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and more!
   - FXLearns program - where you get incentives for taking advantage of our countless industry training resources
   - After 1,500+ clients, we've been able to truly master our processes and procedures - you will be trained on all of those - no need to develop how to do things (unless you want to help us continually improve that process!) - because we refuse to ever stagnate, we are always pushing the envelope to make those processes 1% better too!
   
   Opportunities for Growth
   
   WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands. And what's more, you're not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise - so while we will purposely challenge you to grow in SEO/PPC/Google Analytics, we are a full service agency that has experts in other departments that handle everything else - from link building, social media, web design and web development. So you can truly master your trade.
   
   Our goal is to hire on 50+ team members over the next 36 months in South Africa, and we've recently opened our office in Cape Town to help us achieve this goal.
   
   Who We're Looking ForDesired EducationBachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4) General KnowledgeSolid understanding of the InternetSolid understanding of basic copywriting Solid web copywriting skills ExperienceShould have customer service experience in any industry Basic HTML experience (a plus) Advertising agency experience (a plus) Any digital marketing experience (a plus) Experience with Google Analytics (a plus) QualitiesFluent in English (written and verbal). Resume must be in English to be considered.Stays up to date on new changes to the web and actively reads several blogs Professional, dependable, solid work ethic Detail-oriented Self-motivated An eye for detail Dedication to quality and high level of follow through Approaches problem solving proactively and in a professional manner Excellent time/project management skills Solid analytical skills and ability to make decisions based on data Creative problem solving abilities Ability to meet deadlines Outstanding written communication skills
   What You'll DoResponsibilitiesOptimizing client website for search engines (on-page SEO) Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts Developing SEO content strategy for our copywriting team to create Creating digital marketing campaign reports Analyzing competitors' websites and online marketing initiatives Managing client SEO and PPC campaigns Correcting technical issues on the backend of websites Optimizing web content for keywords related to customer products and services Managing email marketing campaigns Performing A/B, website usability, and website conversion rate testing Driving client success on the web Percentage Breakdown5% analyzing clients' competitors10% writing ad copy, emails, etc10% creating revenue, ROI and traffic reports for client campaigns10% client strategy and analytics15% managing other digital marketing campaigns - i.e. Email, CRO, etc.15% building/developing content strategy15% managing client ad campaigns20% updating website content Note: The Internet Marketing Account Strategist is not a client-facing position
   
   Compensation
   Negotiable, based on experience
   
   Working Hours
   The core position hours are Monday through Friday - 6AM EST until 2:30PM EST/New York Time Zone in order to accommodate our clients' schedules, with additional options to fulfill the full work week within your time zone (Depending on the hours you select, you will receive additional pay for overlapping our hours)
   
   Candidates interested in the Digital Marketing Specialist Account Manager position may also have interest in:
   Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, writing, editing, research, communications, social media ad management, etc.
   
   Check out our culture on social media:
   Instagram
   Twitter
   Facebook
   
   Please submit resume or CV (in English) to be considered for this opportunity.
   
   *You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
   
   WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

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5. Post your job

   There are a few common ways to find internet marketing strategists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your internet marketing strategist job on Zippia to find and attract quality internet marketing strategist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting internet marketing strategists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet marketing strategist

   Once you've decided on a perfect internet marketing strategist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new internet marketing strategist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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