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Job outlook for internet marketing strategists in the United States
Are internet marketing strategist jobs in demand?
Internet marketing strategist job and salary trends over time
Internet marketing strategist jobs over time
Internet marketing strategist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,663 | 0.00% |
| 2020 | 1,612 | 0.00% |
| 2019 | 1,574 | 0.00% |
| 2018 | 1,435 | 0.00% |
| 2017 | 1,307 | 0.00% |
Average internet marketing strategist salary over time
Internet marketing strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,656 | $29.16 | +3.9% |
| 2024 | $58,386 | $28.07 | +1.9% |
| 2023 | $57,294 | $27.55 | +1.6% |
| 2022 | $56,415 | $27.12 | +0.8% |
| 2021 | $55,967 | $26.91 | +1.9% |
Internet marketing strategist jobs by state
Most common states for internet marketing strategists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 203 | 29% |
| 2 | New Hampshire | 1,342,795 | 261 | 19% |
| 3 | Minnesota | 5,576,606 | 905 | 16% |
| 4 | Wyoming | 579,315 | 90 | 16% |
| 5 | Virginia | 8,470,020 | 1,178 | 14% |
| 6 | Nebraska | 1,920,076 | 263 | 14% |
| 7 | South Dakota | 869,666 | 124 | 14% |
| 8 | North Dakota | 755,393 | 109 | 14% |
| 9 | Connecticut | 3,588,184 | 462 | 13% |
| 10 | Maine | 1,335,907 | 176 | 13% |
| 11 | North Carolina | 10,273,419 | 1,204 | 12% |
| 12 | Massachusetts | 6,859,819 | 802 | 12% |
| 13 | Colorado | 5,607,154 | 699 | 12% |
| 14 | Rhode Island | 1,059,639 | 124 | 12% |
| 15 | Alaska | 739,795 | 92 | 12% |
| 16 | Pennsylvania | 12,805,537 | 1,448 | 11% |
| 17 | Georgia | 10,429,379 | 1,162 | 11% |
| 18 | Maryland | 6,052,177 | 656 | 11% |
| 19 | Kansas | 2,913,123 | 314 | 11% |
| 20 | Wisconsin | 5,795,483 | 561 | 10% |
Internet Marketing Strategist job outlook: Expert opinions
Our panel of internet marketing strategist experts
Murray State University
Catholic University of America
Lasell University
Western Connecticut State University
North Dakota State University
Siena College
Idaho State University
University of Scranton
University of Houston - Downtown
University of Houston - Downtown
Towson University
Berea College
Delta State University
Seattle University
Prairie View A&M University
Kansas State University
Hartwick College
Rutgers University
University of Southern California
What will help Internet Marketing Strategists increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to an Internet Marketing Strategist?
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
What Internet Marketing Strategist skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What will help Internet Marketing Strategists increase their earning potential?
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What will help Internet Marketing Strategists increase their earning potential?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What general advice would you give to an Internet Marketing Strategist?
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don't be afraid to be proactive. Remember to balance work, life, and play.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to an Internet Marketing Strategist?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Internet Marketing Strategists earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What skills stand out on Internet Marketing Strategist resumes?
John Ney: Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.
What soft skills should all Internet Marketing Strategists possess?
John Ney: -A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
What hard/technical skills are most important for Internet Marketing Strategists?
John Ney: -With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.
What skills will help Internet Marketing Strategists earn the most?
John Ney: -Sales skills - Most sales jobs are commission-based, and they are not capped.
-Everybody sells! Sales are really about building relationships, so having people and communication skills can really pay off!
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Internet Marketing Strategists possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What hard/technical skills are most important for Internet Marketing Strategists?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Internet Marketing Strategists possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Internet Marketing Strategists?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Internet Marketing Strategists?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
How have salaries changed over time for Internet Marketing Strategists?
Lisa Cooley: Salaries have certainly improved since I have been in the field. However, the biggest change I have seen is the type of jobs that are available. I teach marketing and there is such a high demand for employees who understand digital marketing. I think when students are able to effectively market a business online, they can demand a higher salary. This is one of those unique situations where recent college grads often have an advantage over seasoned marketing executives.
What are the biggest trends we'll see in the Internet Marketing Strategist job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
Colette Hoption Ph.D.
Associate Professor of ManagementSeattle University
Albers School of Business & Economics
How have salaries changed over time for Internet Marketing Strategists?
Colette Hoption Ph.D.: There is no one set path for a management student, so this question is difficult to answer. Regardless of field, I think most are wise to the negative impact the pandemic has had on business, and that has tempered most people's salary expectations, including salary increases.
As leadership is cornerstone of management education, to answer this question, one could look at the alarming rate with which CEO pay has not only increased, but also increased much more than the typical worker's salary. This is distressing because it drives greater inequalities in society. In response to the pandemic, many workers' salaries were cut and that included some CEOs' pay, but the amount of that pay cut for executives, as well as plans for how and when to restore compensation levels are increasing the volume on questions about fairness, trust in leadership and social justice.
What are the biggest trends we'll see in the Internet Marketing Strategist job market given the pandemic?
Colette Hoption Ph.D.: A couple of things spring to mind: the nature of the labor force and the nature of work.
It is clear that the pandemic sent the unemployment rate soaring and certain industries (e.g., travel, eat-in restaurants) were hit particularly hard. But even as services begin to re-open, individuals are being necessarily careful and hesitant about their return to work. In my opinion, this is because (1) they fear that they may become infected and (2) childcare. There's been a significant drop of women in the labor force; while working parents of all genders were impacted by daycares closing and virtual schooling, childcare responsibilities traditionally fall into mothers' laps and quitting the workforce altogether is a response some might take to keep the family afloat.
With regards to the nature of work, because of the pandemic, organizations might have discovered that going remote permanently is the way forward. The possibility to work from anywhere in the world also means it is possible to compete for jobs with anyone from around the world. So, more competition with international job candidates is something I'd anticipate.
In light of the pandemic, many questions about the nature of work have arisen/resurfaced including the work-life separation, and skills required for remote working; I expect these topics are important for both job seekers and employers. I believe that the ways in which organizations responded to the health and wellness of its workforce is telling for prospective employees. So when trying to read an organization's culture, I wouldn't be surprised if job candidates were especially curious about the ways an organization adapted to the needs of its workers and addressed or pre-empted workers' concerns. On the flipside, I believe organizations will have a renewed appreciation and desire for prospective employees to talk about their resilience and esprit de corps during the pandemic. The stories of those who have dug deep to find the compassion and resolve to care for others in a time of need are inspiring; and we can hope that with the right support and resources, such citizenship stirs an entire organization into action.
Dr Rick Baldwin
Associate Professor of PracticePrairie View A&M University
Management and Marketing Department
What general advice would you give to an Internet Marketing Strategist?
Dr Rick Baldwin: To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.
What are the biggest trends we'll see in the Internet Marketing Strategist job market given the pandemic?
Dr. Esther Swilley: I think that geographic location is going to change. Because many jobs that were not thought of as home-based really are. Companies are finding that the large office buildings that are costing them may not be needed. Employees now want to live where they want, which may not be near the company.
Pauline Stamp Ph.D.
Associate ProfessorHartwick College
Department of Business Administration and Accounting
Will there be an enduring impact of the coronavirus pandemic on Internet Marketing Strategists?
Pauline Stamp Ph.D.: Absolutely. Students have learned a variety of new skills and competencies, including adaptation, flexibility, software programs, zoom etiquette, patience, grace, self-reliance, self-care, concentration, and the art of Mindfulness. They have also had to grow up fast and learn some hard lessons without preparation, including lack of resources and money, illness, death, homelessness, food insecurities, depression, anxiety, fear, and isolation.
Are there any particularly good places in the United States for Internet Marketing Strategists to find work opportunities?
Dr. Yuliya Strizhakova Ph.D.: I would define places here as technological, virtual, mobile, or digital more broadly. Geographic spaces may be even less relevant now, than before the pandemic. In marketing, we have seen the majority of job opportunities in digital, social media, mobile marketing, and marketing analytics/research even more for the pandemic. Right now, those skills are even in greater demand. Opportunities in logistics and customer service have also increased due to a massive demand for online ordering but insufficient supply. Also, having a joint degree in marketing and science, technology, or healthcare would broaden opportunities.
Are there any particularly good places in the United States for Internet Marketing Strategists to find work opportunities?
Gerard Tellis: In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
How do you envision technology impacting Internet Marketing Strategists in the next 5 years?
Gerard Tellis: Because budget and employment have been cut, the ability to be efficient and accomplish more in less time will become highly valuable.