How to hire an internet sales associate

How to hire an internet sales associate, step by step

Here's a step-by-step internet sales associate hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet sales associate job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet sales associate
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The internet sales associate hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect internet sales associate also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents internet sales associate salaries for various positions.

   Type of Internet Sales Associate	Description	Hourly rate
   Internet Sales Associate	Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.	$8-31
   Sales Agent	A sales representative is responsible for offering goods and services to potential and existing clients. Sales representatives must display a strong knowledge of the company's products to assist customers with their inquiries and concerns... Show more	$10-45
   Internet Sales Consultant	Internet sales consultants are skilled professionals who are responsible for conducting sales activities over the internet to achieve the sales objectives of a company. These consultants must identify and contact potential customers to create business opportunities and schedule appointments with them to make product presentations... Show more	$29-66

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • Phone Calls
   • Customer Satisfaction
   • Customer Service
   • Sales Appointments
   • BDC
   • Customer Inquiries
   • Sales Floor
   • Repeat Business
   • Sales Associates
   • Digital Marketing
   • Flyers
   • Sales Training
   • Outbound Calls

   Check all skills

   Responsibilities:

   • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
   • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
   • Help establish online presences through SEO and social marketing campaigns.
   • Require usage of Dealersocket system.

3. Make a budget

   Including a salary range in your internet sales associate job description is a great way to entice the best and brightest candidates. An internet sales associate salary can vary based on several factors:

   • Location. For example, internet sales associates' average salary in iowa is 51% less than in california.
   • Seniority. Entry-level internet sales associates earn 73% less than senior-level internet sales associates.
   • Certifications. An internet sales associate with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an internet sales associate's salary.

   Average internet sales associate salary

   $16.75hourly

   $34,838 yearly

   ---

   Entry-level internet sales associate salary

   $18,000 yearly salary

   Updated December 28, 2025

4. Writing an internet sales associate job description

   A good internet sales associate job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an internet sales associate job description:

   Internet sales associate job description example

   Considering a career with Ken Garff Automotive Group means you are in for a great ride (excuse the car metaphor)! We're not your standard dealership or group of dealerships and we are pretty darn proud of that. We are out to do things differently and want to consistently change, grow, and progress. For that reason, our employees are proud of where they work!
   
   West Coast Toyota, a Ken Garff Automotive Dealership, is currently looking for a talented Internet Sales Consultant that aligns with our core values and acts with respect, intelligence, greatness, honesty and teamwork.
   
   As a group, we aim to become the most esteemed automotive group by treating people R.I.G.H.T and creating lifetime customers!
   Here's why you'll want to work here:
   Paid training and real career growth Industry leading schedule - 5-day work weeks!Competitive compensation package Great people with a great culture Paid Time Off and 401k with Company match Medical, Dental, Vision, Short and Long-term disability, AD&D and Life InsuranceYear-end bonus program for all employees (Garff Giveback) Employee discounts on Vehicle Purchase, Parts, Service and More!
   
   Here's what you'll be doing:
   Handles all internet sales inquiries personally while assisting the customer in the selection of an automotive vehicle Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by e-mail, or in person Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals Maintains an ongoing customer database to capture repeat business Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise Coordinates Internet promotions with other dealership sales promotions and advertising Follow up with customers and maintain high customer satisfaction Represent the dealership and Ken Garff AutomotiveOther duties as assigned
   
   Here's what you'll need:
   2 years of experience in relevant field: Sales/Customer Service/Call Center1 year of internet sales experience preferred Excellent written and verbal communication skills Strong computer skills (Microsoft and Outlook) Must be 18 years or older and be authorized to work in the U.SHigh School Diploma or equivalent
   
   We are an Equal Opportunity Employer
   (( We Hear You ))

   Copy this example

   

5. Post your job

   To find the right internet sales associate for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with internet sales associates they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit internet sales associates who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your internet sales associate job on Zippia to find and recruit internet sales associate candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit internet sales associates, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet sales associate

   Once you have selected a candidate for the internet sales associate position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new internet sales associate. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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