The Online Communications Manager determines content strategy in support of UPS Customer Communications Middle Market plans, objectives, and campaigns to build content relevance for marketing to UPS target audiences, to drive engagement and create a favorable selling environment, establishing the resource requirements needed to execute. He/She will also provide content strategy best practices for use across multichannel campaigns, including social, search and digital/video channels, content writing, editing, and content management to determine best user experience.
The Online Communications Manager will lead and manage the Content Strategy team of managers/editors/writers, as well as project producers. He/She provides interactive campaign project management and strategy guidance.
+ Manages content and messaging within communications campaigns, including content strategy, goal setting, project resources, project lifecycle/schedule, messaging architecture, content management and editorial deployment to oversee projects from beginning to end.
+ Determines metrics required to identify optimum content campaign results and relevance/engagement tactics for UPS target audience and industry segments business objectives.
+ Integrates UPS enterprise goals with communications department goals to establish strategic process improvements for the development of content and content management.
+ Develops content strategies, editorial and audience consumption best practices.
+ Oversees the development and implementation of content for campaigns and project plans in formats for multiple channels and best practices within channels including digital, to ensure proficiency and achieve desired results and best target audience experience.
+ Strategizes with Middle Market planners and industry segment communications managers about plan objectives, works with all channels particularly digital to influence process changes and best digital user experience for the amplification and distribution of content in the necessary formats.
+ Researches current technology and content marketing trends to keep abreast of potential opportunities for UPS.
+ Works with UPS Communications planners and managers, communications channel experts, marketing and sales - as well as UPS agencies of record and third party publisher strategic partners and writers to ensure quality and delivery of content is on strategy, on time and on budget.
+ Manages resources and people processes (e.g., Quality Performance Review [QPR], Career Development, Training, Staffing, etc.) to ensure the day to day administration of processes and formal procedures.
+ Monitor and analyze the performance of marketing programs to guide current and future strategies.
+ Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.
**Preferred Competencies**
+ Budget Management: Tracks expenditures against financial targets; describes impact of area's budget on organizational financial plan.
+ Communication Design and Management: Designs messaging and visuals for appropriate audience; specifies needs and requirements for new communication programs; identifies and addresses logistical issues with communication programs.
+ Project Management: Develops project management plans and leads the implementation for moderately complex and medium duration projects as well as basic programs; defines most of the initiatives project needs and cross-functional roles/responsibilities throughout the project life cycle; develops recommendations on best way to fulfill the project requirements given the current project and organizational dynamics; overcomes basic organizational resistance to cross-functional demands; demonstrates ability to successfully apply the project management discipline and remains current on project management practices and tools.
+ Technology Knowledge: Leverages technological knowledge to achieve business objectives; resolves technological issues impeding work; adapts technological information, facts, or data to varying situations or groups; recommends changes to technological approach based upon knowledge of trends and best practices.
**Minimum Qualifications**
+ Bachelor's Degree (or internationally comparable degree) in Advertising, Business, English, Communications, Journalism, or Marketing - Preferred
+ Master's Degree (or internationally comparable degree) - Preferred
+ Experience creating or managing digital communications - Preferred
+ Experience managing multiple deliverables with budget oversight - Preferred
+ Experience managing branding/advertising or digital/social agencies - Preferred
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law
**Company:** UNITED PARCEL SERVICE
**Category:** Marketing
**Location:** Atlanta,Georgia
Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
How to hire a manager of online communications
Manager of online communications hiring summary. Here are some key points about hiring managers of online communications in the United States:
- In the United States, the median cost per hire a manager of online communications is $1,633.
- It takes between 36 and 42 days to fill the average role in the US.
- Human Resources use 15% of their expenses on recruitment on average.
- On average, it takes around 12 weeks for a new manager of online communications to become settled and show total productivity levels at work.
How to hire a manager of online communications, step by step
To hire a manager of online communications, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a manager of online communications:
Here's a step-by-step manager of online communications hiring guide:
- Step 1: Identify your hiring needs
- Step 2: Create an ideal candidate profile
- Step 3: Make a budget
- Step 4: Write a manager of online communications job description
- Step 5: Post your job
- Step 6: Interview candidates
- Step 7: Send a job offer and onboard your new manager of online communications
- Step 8: Go through the hiring process checklist
What does a manager of online communications do?
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Post a manager of online communications job for free, promote it for a fee
Identify your hiring needs
First, determine the employments status of the manager of online communications you need to hire. Certain manager of online communications roles might require a full-time employee, whereas others can be done by part-time workers or contractors.
Determine employee vs contractor statusIs the person you're thinking of hiring a US citizen or green card holder?A manager of online communications's background is also an important factor in determining whether they'll be a good fit for the position. For example, managers of online communications from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
This list presents manager of online communications salaries for various positions.
Type of Manager Of Online Communications Description Hourly rate Manager Of Online Communications Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. $21-50 Online Marketing Manager Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company... Show more $33-63 Social Media Manager Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks... Show more $24-47 Create an ideal candidate profile
Common skills:- Engagement Strategies
- Customer Engagement
- HTML
- Community Management
- Email Campaigns
- Google Analytics
- Video Production
- Social Networks
- YouTube
- Community Engagement
- Search Engine Optimization
Responsibilities:- Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
- Create and test Pinterest and Instagram accounts.
- Develop front end screens using JSP, HTML, CSS and JavaScript.
- Upload daily videos to YouTube with a focus on optimization.
- Provide digital strategy techniques to boost his Facebook page from 20k to 200k+.
- Utilize web analytics tools to create customize reports outlining KPI, metrics, and trends.
Make a budget
Including a salary range in your manager of online communications job description is a great way to entice the best and brightest candidates. A manager of online communications salary can vary based on several factors:- Location. For example, managers of online communications' average salary in louisiana is 43% less than in rhode island.
- Seniority. Entry-level managers of online communications earn 58% less than senior-level managers of online communications.
- Certifications. A manager of online communications with a few certifications under their belt will likely demand a higher salary.
- Company. Working for a prestigious company or an exciting start-up can make a huge difference in a manager of online communications's salary.
Average manager of online communications salary
$69,242yearly
$33.29 hourly rateEntry-level manager of online communications salary$45,000 yearly salaryUpdated December 12, 2025Average manager of online communications salary by state
Rank State Avg. salary Hourly rate 1 District of Columbia $73,542 $35 2 New York $73,121 $35 3 Massachusetts $72,193 $35 4 Texas $69,176 $33 5 Florida $57,039 $27 Average manager of online communications salary by company
Rank Company Average salary Hourly rate Job openings 1 Merrimack College $84,050 $40.41 2 DIRECTV Puerto Rico $76,882 $36.96 3 Deloitte Digital $70,558 $33.92 Writing a manager of online communications job description
A job description for a manager of online communications role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a manager of online communications job description:
Manager of online communications job description example
Post your job
There are various strategies that you can use to find the right manager of online communications for your business:
- Consider promoting from within or recruiting from your existing workforce.
- Ask for referrals from friends, family members, and current employees.
- Attend job fairs at local colleges to find candidates who meet your education requirements.
- Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
- Post your manager of online communications job on Zippia to find and recruit manager of online communications candidates who meet your exact specifications.
- Use field-specific websites.
- Post a job on free websites.
Interview candidates
During your first interview to recruit managers of online communications, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.
It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new manager of online communications
Once you have selected a candidate for the manager of online communications position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.
To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
Sign up to download full list
How much does it cost to hire a manager of online communications?
Before you start to hire managers of online communications, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire managers of online communications pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.
You can expect to pay around $69,242 per year for a manager of online communications, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for managers of online communications in the US typically range between $21 and $50 an hour.
Find better managers of online communications in less time
Post a job on Zippia and hire the best from over 7 million monthly job seekers.
Hiring managers of online communications FAQs
Search for manager of online communications jobs
Ready to start hiring?
Updated December 12, 2025