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Job outlook for market reporters in the United States
Are market reporter jobs in demand?
Market reporter job and salary trends over time
Market reporter jobs over time
Market reporter job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 74 | 0.00% |
| 2020 | 79 | 0.00% |
| 2019 | 84 | 0.00% |
| 2018 | 74 | 0.00% |
| 2017 | 78 | 0.00% |
Average market reporter salary over time
Market reporter salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $77,211 | $37.12 | +3.5% |
| 2025 | $74,592 | $35.86 | +3.0% |
| 2024 | $72,451 | $34.83 | +4.8% |
| 2023 | $69,132 | $33.24 | +4.1% |
| 2022 | $66,410 | $31.93 | +4.0% |
Market reporter jobs by state
Most common states for market reporters
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 58 | 8% |
| 2 | Massachusetts | 6,859,819 | 187 | 3% |
| 3 | New York | 19,849,399 | 364 | 2% |
| 4 | Illinois | 12,802,023 | 206 | 2% |
| 5 | Minnesota | 5,576,606 | 88 | 2% |
| 6 | Oregon | 4,142,776 | 68 | 2% |
| 7 | Iowa | 3,145,711 | 56 | 2% |
| 8 | Connecticut | 3,588,184 | 54 | 2% |
| 9 | Rhode Island | 1,059,639 | 19 | 2% |
| 10 | Delaware | 961,939 | 16 | 2% |
| 11 | North Dakota | 755,393 | 12 | 2% |
| 12 | Vermont | 623,657 | 10 | 2% |
| 13 | Wyoming | 579,315 | 9 | 2% |
| 14 | California | 39,536,653 | 558 | 1% |
| 15 | Pennsylvania | 12,805,537 | 128 | 1% |
| 16 | New Jersey | 9,005,644 | 113 | 1% |
| 17 | Washington | 7,405,743 | 104 | 1% |
| 18 | Michigan | 9,962,311 | 91 | 1% |
| 19 | Wisconsin | 5,795,483 | 70 | 1% |
| 20 | Maine | 1,335,907 | 12 | 1% |
Most common cities for market reporters
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | New York | 1 | 0% | $96,198 |
Market Reporter job outlook: Expert opinions
Our panel of market reporter experts
University of North Carolina at Greensboro
Lehigh University
Luther College
California State University
Dr. Anthony Cuda Ph.D.
Associate Professor and Associate HeadUniversity of North Carolina at Greensboro
Department of English
What Market Reporter skills would you recommend for someone trying to advance their career?
Dr. Anthony Cuda Ph.D.: I think graduates should always find ways to offer their services to professional organizations-nonprofits, small businesses, even larger firms. If graduates can get a foot in the door with a professional organization-paid or unpaid-and work to hone their writing and communicating skills, they'll be well positioned to pursue a variety of alternative career paths.
Jack Lule Ph.D.
Lacocca ProfessorLehigh University
Department of Journalism and Communication
What experience really stands out on Market Reporter resumes?
Jack Lule Ph.D.: I think ANY experience stands out at first. We require that students work for the college newspaper. We require that students work a senior internship-and we set it up for them. We help them get other internships during the summers. But as employers dig deeper into student resumes, the ability of students to work on their own will really stand out. Organizations are so lean these days that no one has the time, unfortunately, to train or teach a new employee. Students have to be prepared to hit the ground running-or more likely-sprinting!
What type of skills will young Market Reporters need?
David Faldet: Those college years of reading, writing, and discussing literature mean English majors have three skills business leaders want: creativity, the ability to communicate well, and the empathy that can set a person or a business apart. Creativity is crucial in a time of change such as this one, and as employers look to transform their business model. Good communication is basic within a business and in reaching out to the market. Empathy is there to make sure communication matters and reaches a receptive audience.
What are the biggest trends we'll see in the Market Reporter job market given the pandemic?
Aaron Quinn Ph.D.: In my limited observations, the pandemic has changed journalism workflow from being office-based to having employees working from home and other locations that are suitable to getting their jobs done. It has certainly made experienced journalists more valuable than usual because they have familiarity with protocol and professional standards. The pandemic has also led to staff reductions and/or furloughs, largely because the slim advertising offerings have become even more scarce as small businesses who advertise in local and regional publications struggle to stay open.