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Job outlook for merchandise marketing managers in the United States
Are merchandise marketing manager jobs in demand?
Merchandise marketing manager job and salary trends over time
Merchandise marketing manager jobs over time
Merchandise marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 267 | 0.00% |
| 2020 | 259 | 0.00% |
| 2019 | 252 | 0.00% |
| 2018 | 230 | 0.00% |
| 2017 | 210 | 0.00% |
Average merchandise marketing manager salary over time
Merchandise marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $36,512 | $17.55 | +3.9% |
| 2025 | $35,146 | $16.90 | +1.9% |
| 2024 | $34,488 | $16.58 | +1.6% |
| 2023 | $33,959 | $16.33 | +0.8% |
| 2022 | $33,690 | $16.20 | +1.9% |
Merchandise marketing manager jobs by state
Most common states for merchandise marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 302 | 44% |
| 2 | New Hampshire | 1,342,795 | 335 | 25% |
| 3 | Massachusetts | 6,859,819 | 1,435 | 21% |
| 4 | Minnesota | 5,576,606 | 1,149 | 21% |
| 5 | Oregon | 4,142,776 | 770 | 19% |
| 6 | South Dakota | 869,666 | 164 | 19% |
| 7 | Virginia | 8,470,020 | 1,517 | 18% |
| 8 | Connecticut | 3,588,184 | 660 | 18% |
| 9 | Rhode Island | 1,059,639 | 188 | 18% |
| 10 | Wyoming | 579,315 | 104 | 18% |
| 11 | Washington | 7,405,743 | 1,234 | 17% |
| 12 | Colorado | 5,607,154 | 939 | 17% |
| 13 | Utah | 3,101,833 | 535 | 17% |
| 14 | North Dakota | 755,393 | 132 | 17% |
| 15 | Vermont | 623,657 | 103 | 17% |
| 16 | Maryland | 6,052,177 | 970 | 16% |
| 17 | Maine | 1,335,907 | 213 | 16% |
| 18 | Pennsylvania | 12,805,537 | 1,934 | 15% |
| 19 | North Carolina | 10,273,419 | 1,562 | 15% |
| 20 | Nebraska | 1,920,076 | 295 | 15% |
Most common cities for merchandise marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Los Angeles | 1 | 0% | $38,564 |
Merchandise Marketing Manager job outlook: Expert opinions
Our panel of merchandise marketing manager experts
University of North Georgia
University of Central Oklahoma
Case Western Reserve University
What will help Merchandise Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What hard/technical skills are most important for Merchandise Marketing Managers?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Merchandise Marketing Managers possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What's a good job out of college for Merchandise Marketing Managers?
Mark Votruba Ph.D.: A job that provides opportunities to learn and grow. A job that values the development of its employees, with supportive older colleagues.