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The differences between online retailers and online merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an online retailer and an online merchant. Additionally, an online retailer has an average salary of $70,921, which is higher than the $55,338 average annual salary of an online merchant.
The top three skills for an online retailer include customer service, photography and market research. The most important skills for an online merchant are customer satisfaction, apparel, and product line.
| Online Retailer | Online Merchant | |
| Yearly salary | $70,921 | $55,338 |
| Hourly rate | $34.10 | $26.60 |
| Growth rate | 5% | 19% |
| Number of jobs | 6,526 | 913 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 63% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
Online retailers and online merchants have different pay scales, as shown below.
| Online Retailer | Online Merchant | |
| Average salary | $70,921 | $55,338 |
| Salary range | Between $47,000 And $105,000 | Between $35,000 And $86,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Apple |
| Best paying industry | - | - |
There are a few differences between an online retailer and an online merchant in terms of educational background:
| Online Retailer | Online Merchant | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between online retailers' and online merchants' demographics:
| Online Retailer | Online Merchant | |
| Average age | 44 | 44 |
| Gender ratio | Male, 43.3% Female, 56.7% | Male, 69.4% Female, 30.6% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 11% | 11% |