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Online retailer vs online merchant

The differences between online retailers and online merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an online retailer and an online merchant. Additionally, an online retailer has an average salary of $70,921, which is higher than the $55,338 average annual salary of an online merchant.

The top three skills for an online retailer include customer service, photography and market research. The most important skills for an online merchant are customer satisfaction, apparel, and product line.

Online retailer vs online merchant overview

Online RetailerOnline Merchant
Yearly salary$70,921$55,338
Hourly rate$34.10$26.60
Growth rate5%19%
Number of jobs6,526913
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 63%
Average age4444
Years of experience44

Online retailer vs online merchant salary

Online retailers and online merchants have different pay scales, as shown below.

Online RetailerOnline Merchant
Average salary$70,921$55,338
Salary rangeBetween $47,000 And $105,000Between $35,000 And $86,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Apple
Best paying industry--

Differences between online retailer and online merchant education

There are a few differences between an online retailer and an online merchant in terms of educational background:

Online RetailerOnline Merchant
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Online retailer vs online merchant demographics

Here are the differences between online retailers' and online merchants' demographics:

Online RetailerOnline Merchant
Average age4444
Gender ratioMale, 43.3% Female, 56.7%Male, 69.4% Female, 30.6%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage11%11%

Differences between online retailer and online merchant duties and responsibilities

Online retailer example responsibilities.

  • Manage and report KPIs to senior-level management to provide update on delivery against goals.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Assist with packaging and shipping products to both national and international customers and suppliers / manufacturers.
  • Maintain good relationships with manufacturers and suppliers.
  • Create e-commerce website by using Shopify platform.
  • Ship items via USPS daily and follow up with shipment tracking.
  • Show more

Online merchant example responsibilities.

  • Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.

Online retailer vs online merchant skills

Common online retailer skills
  • Customer Service, 42%
  • Photography, 8%
  • Market Research, 7%
  • Ebay Store, 7%
  • Retail Business, 5%
  • Product Description, 4%
Common online merchant skills
  • Customer Satisfaction, 52%
  • Apparel, 10%
  • Product Line, 7%
  • Retail Business, 5%
  • Customer Service, 5%
  • Product Prices, 4%

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