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Online retailer vs web merchant

The differences between online retailers and web merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an online retailer and a web merchant. Additionally, a web merchant has an average salary of $81,313, which is higher than the $70,921 average annual salary of an online retailer.

The top three skills for an online retailer include customer service, photography and market research. The most important skills for a web merchant are web site, , and .

Online retailer vs web merchant overview

Online RetailerWeb Merchant
Yearly salary$70,921$81,313
Hourly rate$34.10$39.09
Growth rate5%10%
Number of jobs6,5267,517
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 79%
Average age4444
Years of experience44

Online retailer vs web merchant salary

Online retailers and web merchants have different pay scales, as shown below.

Online RetailerWeb Merchant
Average salary$70,921$81,313
Salary rangeBetween $47,000 And $105,000Between $39,000 And $165,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between online retailer and web merchant education

There are a few differences between an online retailer and a web merchant in terms of educational background:

Online RetailerWeb Merchant
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Online retailer vs web merchant demographics

Here are the differences between online retailers' and web merchants' demographics:

Online RetailerWeb Merchant
Average age4444
Gender ratioMale, 43.3% Female, 56.7%Male, 39.3% Female, 60.7%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage11%11%

Differences between online retailer and web merchant duties and responsibilities

Online retailer example responsibilities.

  • Manage and report KPIs to senior-level management to provide update on delivery against goals.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Assist with packaging and shipping products to both national and international customers and suppliers / manufacturers.
  • Maintain good relationships with manufacturers and suppliers.
  • Create e-commerce website by using Shopify platform.
  • Ship items via USPS daily and follow up with shipment tracking.
  • Show more

Web merchant example responsibilities.

  • Manage redesign of site templates and directory structure, incorporating new intranet functionality.
  • Negotiate co-op and promotional funds.
  • Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
  • Direct application development, content, design, SEO, SEM, PPC, creative and partner relations.
  • Process monetary transactions through Paypal and credit cards.

Online retailer vs web merchant skills

Common online retailer skills
  • Customer Service, 42%
  • Photography, 8%
  • Market Research, 7%
  • Ebay Store, 7%
  • Retail Business, 5%
  • Product Description, 4%
Common web merchant skills
  • Web Site, 100%

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