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The differences between online retailers and web merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an online retailer and a web merchant. Additionally, a web merchant has an average salary of $81,313, which is higher than the $70,921 average annual salary of an online retailer.
The top three skills for an online retailer include customer service, photography and market research. The most important skills for a web merchant are web site, , and .
| Online Retailer | Web Merchant | |
| Yearly salary | $70,921 | $81,313 |
| Hourly rate | $34.10 | $39.09 |
| Growth rate | 5% | 10% |
| Number of jobs | 6,526 | 7,517 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
Online retailers and web merchants have different pay scales, as shown below.
| Online Retailer | Web Merchant | |
| Average salary | $70,921 | $81,313 |
| Salary range | Between $47,000 And $105,000 | Between $39,000 And $165,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between an online retailer and a web merchant in terms of educational background:
| Online Retailer | Web Merchant | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between online retailers' and web merchants' demographics:
| Online Retailer | Web Merchant | |
| Average age | 44 | 44 |
| Gender ratio | Male, 43.3% Female, 56.7% | Male, 39.3% Female, 60.7% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 11% | 11% |