How to hire an online sales manager

How to hire an online sales manager, step by step

Here's a step-by-step online sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an online sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new online sales manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring an online sales manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect online sales manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of online sales managers.

   Type of Online Sales Manager	Description	Hourly rate
   Online Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$19-35
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales Manager/Sales Trainer	A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales... Show more	$25-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • E-Bay
   • Manage Inventory
   • Facebook
   • Customer Complaints
   • Search Engine Optimization
   • E-Commerce
   • Customer Orders
   • Sales Process
   • Photoshop
   • Customer Support
   • Customer Inquiries
   • Retail Sales
   • Sales Training
   • Ebay Store

   Check all skills

   Responsibilities:

   • Manage an e-bay and amazon stores.
   • Manage and run the business until the store are sold.
   • Manage the resulting transaction finances through PayPal and local bank accounts.
   • Manage online storefronts in a variety of e-commerce formats, including e-bay and direct website sales.
   • Assign to manage all marketing and e-commerce activities
   • Develop and implement a sales and advertising campaign to establish/increase client base; achieve high level of customer satisfaction.

3. Make a budget

   Including a salary range in your online sales manager job description is a great way to entice the best and brightest candidates. An online sales manager salary can vary based on several factors:

   • Location. For example, online sales managers' average salary in utah is 37% less than in district of columbia.
   • Seniority. Entry-level online sales managers earn 45% less than senior-level online sales managers.
   • Certifications. An online sales manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an online sales manager's salary.

   Average online sales manager salary

   $55,923yearly

   $26.89 hourly rate

   ---

   Entry-level online sales manager salary

   $41,000 yearly salary

   Updated December 18, 2025

4. Writing an online sales manager job description

   An online sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an online sales manager job description:

   Online sales manager job description example

   Jewelry Associates are responsible for identifying and testing fine jewelry using precious metal analyzer and gem tester. Other essential duties are:
   + Conduct thorough inspection of gems, diamonds, metals
   
   + Organize and manage inventory in the jewelry vault, including labelling of trays
   
   Starting Pay: $13.05 per hour
   
   In addition to employment that is fulfilling, meaningful and supportive, Goodwill employees also receive:
   
   + Medical, Dental, and Vision insurance offered
   
   + 403(b) retirement plan with Employer Match
   
   + Employer Paid Short & Long Term Disability
   
   + Employer paid Life Insurance
   
   + Generous Paid Time Off Plan
   
   + Paid Holidays
   
   + 30% Employee discount at Goodwill stores in ME, NH & VT
   
   + Exceptional career growth opportunities
   
   + Discount on personal cell phone plans
   
   + Local community discounts
   
   + Caring coworkers/team that support you!
   
   Minimum Qualifications:
   
   + A positive attitude and supportive teammate
   
   + Attention to detail
   
   + Flexibility with schedule that includes weekends and holidays
   
   + Computer and literacy skills to support job duties
   
   + Criminal background check that meets agency standard
   
   + Ability to push/pull up to fifty (50) pound
   
   + Ability to: sit, stand, bend, reach and lift
   
   + Fine motor skills to identify and process small donations such as jewelry
   
   Preferred Qualifications:
   
   + Knowledge of selling items on various online marketplaces
   
   + Knowledge of designer or brand names
   
   + Knowledge of precious metals and or gemstones
   
   Qualifications
   
   Skills
   
   Required
   
   + Computer proficiency: Some Knowledge
   
   + Customer Service: Intermediate
   
   + Communication - written: Intermediate
   
   + Communication - verbal: Intermediate
   
   + Basic Literacy skills: Intermediate
   
   + Basic Math: Intermediate
   
   Preferred
   
   + Internet use: Some Knowledge
   
   + Knowledge of eBay on-line marketplace: Novice
   
   + Digital photography: Novice
   
   Behaviors
   
   Required
   
   + Team Player: Works well as a member of a group
   
   Preferred
   
   + Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
   
   + Enthusiastic: Shows intense and eager enjoyment and interest
   
   Motivations
   
   Preferred
   
   + Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
   
   + Goal Completion: Inspired to perform well by the completion of tasks
   
   + Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
   
   Experience
   
   Preferred
   
   + Knowledge of selling items on E Bay

   Copy this example

   

5. Post your job

   There are a few common ways to find online sales managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your online sales manager job on Zippia to find and recruit online sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting online sales managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new online sales manager

   Once you've found the online sales manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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