How to hire a product sales/marketing manager

How to hire a product sales/marketing manager, step by step

Here's a step-by-step product sales/marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a product sales/marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new product sales/marketing manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The product sales/marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a product sales/marketing manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a product sales/marketing manager that fits the bill.

   The following list breaks down different types of product sales/marketing managers and their corresponding salaries.

   Type of Product Sales/Marketing Manager	Description	Hourly rate
   Product Sales/Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-68
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • Market Research
   • Sales Training
   • Product Management
   • Sales Strategy
   • Product Line
   • Integrated Marketing
   • Marketing Campaigns
   • ROI
   • Competitive Analysis
   • Product Sales
   • Market Strategy
   • Product Development
   • Product Portfolio

   Check all skills

   Responsibilities:

   • Manage product introduction including OEM and end user sales.
   • Hire, manage and train the territory sales reps and distributors
   • Manage product mix within the UK warehouse, inventory levels, replenishment, and disposition of obsolete inventories.
   • Lead product development and business development of emerging mobile and cloud solutions.
   • Work with FAEs, reps and manufacturers in order to secure OEM business.
   • Implement student discussion forums on UK immigration law and provide specialist immigration advice.

3. Make a budget

   Including a salary range in your product sales/marketing manager job description is a great way to entice the best and brightest candidates. A product sales/marketing manager salary can vary based on several factors:

   • Location. For example, product sales/marketing managers' average salary in hawaii is 40% less than in california.
   • Seniority. Entry-level product sales/marketing managers earn 45% less than senior-level product sales/marketing managers.
   • Certifications. A product sales/marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a product sales/marketing manager's salary.

   Average product sales/marketing manager salary

   $105,800yearly

   $50.87 hourly rate

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   Entry-level product sales/marketing manager salary

   $78,000 yearly salary

   Updated January 19, 2026

4. Writing a product sales/marketing manager job description

   A product sales/marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a product sales/marketing manager job description:

   Product sales/marketing manager job description example

   Company Background:
   
   Genuine Parts Company ("GPC" or the "Company"), founded in 1928 and based in Atlanta, Georgia, is a leading specialty distributor engaged in the distribution of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain, and China.
   
   Position Purpose :
   
   Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Product Manager of a newly formed team, to build the next generation Sales platforms at GPC.Working with a highly talented team, you'll play a key role to build and run one of the world's largest automotive and industrial replacement parts operations.
   
   The Product Manager will be responsible for product requirements analysis as well as feature planning and execution to improve the customer experience.Close collaboration and alignment with business teams, application development teams and security will be required.As such, exceptional abilities in building and maintaining strong working relationships and organizational savvy will be required.High level communication and presentation skills are required.
   
   Responsibilities and Accountabilities:
   
   Strategic
   

   • Collaborate with engineering to Translate business strategy into technology product strategy
   • Own product roadmap
   • Maintain knowledge of competitive landscape and technology innovations

   
   Execution
   

   • Develop deep knowledge of business processes for the domain
   • Drive prioritization of product capabilities
   • Collaborate and drive cross-domain prioritization and sequencing of activities
   • Create/document/track KPIs to measure relevant business goals for the domain

   
   Stakeholder Management
   

   • Represent domain during enterprise planning and discovery
   • Manage stakeholder expectations to ensure scoping, backlog and delivery aligns with product strategy
   • Provide regular updates to product roadmap

   
   Tactical
   

   • Represent business throughout technology development process
   • Document requirements (functional and non-functional) via epics, features and user stories
   • Maintain and prioritize product backlog
   • Track releases and communicate delivery roadmap
   • Plan and conduct user showcases and acceptance testing
   • Work with agile practitioners and engineering to improve the overall delivery lifecycle

   
   Location:
   

   • GPC has two work locations to choose from, Duluth or Atlanta office.
   • We offer a Flexible Work Policy that permits eligible employees to work remotely

   
   Desired Qualifications & Experiences:
   

   • Degree in Computer Science or Engineering fields or equivalent years of experience preferred
   • 5+ years' experience in scrum/agile development methodology.
   • 5+ years' experience participating in product backlog prioritization and grooming/refinement
   • 5+ years of product ownership and helping drive road-mapping, planning and delivery in an agile environment.
   • 3+ years' experience designing solutions for the Sales Organization and CRM technologies, like Microsoft CRM and Salesforce Sales Cloud.
   • 3+ years' experience designing processes and solutions for an omni channel Marketing Organizations is a plus.
   • Demonstrated experience with analytical and critical thinking skills; ability to use data to break down complex problems and formulate plans.
   • Experience supporting, mentoring and managing product owners is a plus
   • Experience in the B2B and retail business is a plus
   • Excellent oral and written communication
   • Analytical and problem-solving skills

   
   
   GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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5. Post your job

   There are a few common ways to find product sales/marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your product sales/marketing manager job on Zippia to find and recruit product sales/marketing manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting product sales/marketing managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new product sales/marketing manager

   Once you've decided on a perfect product sales/marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new product sales/marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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