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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 710 | 0.00% |
| 2020 | 439 | 0.00% |
| 2019 | 245 | 0.00% |
| 2018 | 2,448 | 0.00% |
| 2017 | 2,531 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $67,568 | $32.48 | +3.4% |
| 2025 | $65,342 | $31.41 | +2.3% |
| 2024 | $63,862 | $30.70 | +4.2% |
| 2023 | $61,303 | $29.47 | +3.4% |
| 2022 | $59,287 | $28.50 | +1.0% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 97 | 14% |
| 2 | Virginia | 8,470,020 | 414 | 5% |
| 3 | Maryland | 6,052,177 | 249 | 4% |
| 4 | Massachusetts | 6,859,819 | 177 | 3% |
| 5 | Colorado | 5,607,154 | 155 | 3% |
| 6 | North Dakota | 755,393 | 21 | 3% |
| 7 | Alaska | 739,795 | 21 | 3% |
| 8 | New York | 19,849,399 | 342 | 2% |
| 9 | Georgia | 10,429,379 | 180 | 2% |
| 10 | Arizona | 7,016,270 | 153 | 2% |
| 11 | Utah | 3,101,833 | 56 | 2% |
| 12 | Nevada | 2,998,039 | 45 | 2% |
| 13 | New Mexico | 2,088,070 | 34 | 2% |
| 14 | Idaho | 1,716,943 | 31 | 2% |
| 15 | Hawaii | 1,427,538 | 30 | 2% |
| 16 | Delaware | 961,939 | 23 | 2% |
| 17 | Montana | 1,050,493 | 20 | 2% |
| 18 | Rhode Island | 1,059,639 | 19 | 2% |
| 19 | South Dakota | 869,666 | 17 | 2% |
| 20 | Vermont | 623,657 | 15 | 2% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Bowling Green | 1 | 2% | $62,272 |
| 2 | Huntsville | 2 | 1% | $60,383 |
| 3 | Boulder | 1 | 1% | $60,680 |
| 4 | Bridgeport | 1 | 1% | $62,730 |
| 5 | Cambridge | 1 | 1% | $78,315 |
| 6 | Cedar Rapids | 1 | 1% | $72,673 |
| 7 | Anaheim | 1 | 0% | $80,479 |
| 8 | Anchorage | 1 | 0% | $73,851 |
| 9 | Atlanta | 1 | 0% | $74,655 |
| 10 | Aurora | 1 | 0% | $60,685 |
| 11 | Aurora | 1 | 0% | $64,429 |
| 12 | Bakersfield | 1 | 0% | $82,045 |
| 13 | Baltimore | 1 | 0% | $67,308 |
| 14 | Baton Rouge | 1 | 0% | $76,562 |
| 15 | Birmingham | 1 | 0% | $60,120 |
| 16 | Boston | 1 | 0% | $78,359 |
| 17 | Chandler | 1 | 0% | $66,493 |
Belmont University
St. Francis College
Andrews University

University of North Carolina at Asheville
Belmont University
Department of Public Relations
Kevin Trowbridge Ph.D.: It's hard to showcase soft skills on a traditional resume-but it's not impossible, and there are alternative ways of doing it. In addition to doing the job, employers want someone likable-someone they will enjoy working with. It's also important to be motivated and self-directed and to be able to prioritize and manage one's time. Asking good questions is a good thing, but it's critical to remember that the quality of our questions reflects the quality of our thinking. If you can find the answer to your question with some simple research, do it. This shows that you are a resourceful learner. Of course, being creative and thinking strategically are also soft skills that aspiring communication professionals need. Other soft skills that have come in demand over the past year or so are adaptability and perseverance. You want to show these soft skills-don't just tell a prospective employer that you have them. Show them through examples and stories. That's hard to do on a resume. You can do it with a short video on your online portfolio, personal website, or LinkedIn profile.
Kevin Trowbridge Ph.D.: Communicating in writing and in oral presentations is a basic skill, but doing so concisely in a manner that captivates and compels your audience is something to work on mastering. It's also important to be able to write with style. Associated Press (AP) style is an industry-standard for communication professionals. However, it's critical to learn and apply the ideal style of the communication channel you're using.
Aspiring communication professionals must be able to use applications for word processing, create presentations, organize data, communicate digitally (e.g., email), and manage tasks and projects. You can do a lot of simple tasks using web-based apps, and that's what many students have used through school. However, you'll stand out if you're a superuser who really knows how to work applications like Microsoft Word, PowerPoint, Excel, and Outlook. These applications are powerhouses-if you know how to use them. If you can work magic with them and do it efficiently, you're already ahead of the game, and it will make your life so much easier. Of course, other specialized applications may be required by your organization or your position, e.g., design, photography, audio, and video editing software. Be prepared to learn the ones you need. There is plenty of online tutorials that are free or inexpensive.
Another way to set yourself apart is by earning and showcasing you are invested in your own professional development. There are increasing numbers of industry-recognized courses and exams to earn certificates showing your competencies in the profession. For example, seniors or recent graduates could earn the Principles of Public Relations Certificate offered by the Universal Accreditation Board, Public Relations Society of America (PRSA), and its student organization, PRSSA. Google, HubSpot, and Muck Rack are among industry service providers who have developed training programs where students can earn certificates to make them marketable.
Kevin Trowbridge Ph.D.: In addition to the hard and soft skills that can get strategic communication professionals a job, some highly valued skills may help them maximize their earning potential. Being comfortable and competent working with data is in high demand these days. Analytics has become increasingly important to show communication's value to the organization and give communication leaders critical insights to shape strategic decision-making for every department.
Further, a communication professional is likely to advance and earn more if they understand how businesses work. Business literacy is a constant reminder that strategic communication practices must be integrated and supportive of the entire organizational operation.
Michelle Steven: Employers should look for basic office skills and even the skills which are rarely used, such as answering the phone properly.
Everett Wiles: The assumption is made that anyone graduating with a degree in journalism and mass communication should automatically be well versed in all things technical, that assumption in my estimation is false. However, having a working knowledge of the technical aspects can and will be an asset. Some of the skills that would be helpful are, being able to operate production equipment such as cameras and audio equipment, know how to compose shots and shoot good video with good sound. It will also be an asset to know how to edit the videos that they would have shot. An employer will more than likely be seeking someone who has as many technical skills as possible to help maximize on the investment that they would have made. If they can't find one that has all the technical requirements they will go with the one who has the most.
Another thing to consider that employers will seek, outside of the technical areas is someone who is teachable, someone who has the right work ethic and attitude. You can always train someone to improve on their technical skills, but it is difficult to change someones poor attitude and work ethic.

Michael Goude: More working remotely, obviously. Now that companies have adapted to flex-time and flex-space, they likely will continue to utilize it for an advantage. In my field of print media, more freelance opportunities have been created to work.with media outlets without ever visiting their office.