Diving Into The Values At Gofire
A mission-driven company.
At the end of the day, Gofire is a health company. They have a mission to improve people's lives. Gofire's staff are open and compassionate. They know that there are people out there struggling with insomnia, pain, PTSD, and other difficult-to-manage conditions. The current opioid epidemic brings into question one of the most common treatments for chronic pain. Gofire is dedicated to providing options for patients hoping to find relief through alternative medicine.
Bringing People Together
A shared mission.
Gofire's employees are more than just co-workers. A shared focus on Gofire's mission brings people together. Jim Dissett says, "There's not been one morning where I woke up and thought, 'I don't want to go to the office today.' It's a place I enjoy coming every day." Colleagues text each other in the middle of the night when they see something exciting in the news or come up with a great idea. (Don't worry - it's still okay to silence your phone and respond in the morning.) Gofire's employees communicate well and regularly. They talk face-to-face, communicate over Slack, and have weekly departmental and cross-functional meetings. Gofire also holds a monthly State of the Union meeting where the entire company comes together to celebrate collective and individual successes.
Hearing from Diverse Voices
Gofire looks for employees who can bring diverse opinions and perspectives to the table. The culture welcomes diverse and opposing viewpoints. They recognize that you get to the best answer by hearing many perspectives, therefore, employees never feel concerned about whether they should speak up in a meeting. A lot of companies talk about collaboration, but Gofire lives it. Employees often work independently but know that they are in a collaborative environment where one can say or ask anything. Moreover, when people are given a task, they are trusted to complete it. There isn't a lot of heavy-handed direction, and employees have the freedom to find solutions and answers without micromanagement.
Feeling Passion for What You Do
Excitement and hard work.
At small startups like Gofire, people must be willing to help with anything. Employees have specialties and roles, but individuals are ready to jump in when necessary. People work long hours, and there are times when Gofire staff take their work home in the evening, but this isn't a requirement at Gofire. Instead, staff members continue working at home because they take pride in their work and want to help the company. Director of Communications Jim Dissett says, "I've worked in other places where it felt like it was required to work in the evening, but I don't feel like that is the case here. Everyone is here because they want to be here. I know for myself when I do fire up my laptop at night, it's because I want to finish what I'm working on and I'm excited about my work. It's a 'work hard environment,' but there is also recognition of when it is time to relax." Gofire's employees are dedicated and feel passionate about the company's mission.
Feeling Freedom and Trust
Flexiblity and autonomy.
Gofire staff works hard, but they also get a lot of flexibility and autonomy. If Gofire's open office doesn't have the pure quiet that some employees need to finish a task, they can run off to a coffee shop to finish a big project. If you have relatives visiting from out of town, you can shift your schedule around. If you have furniture getting delivered, you can work from home. Gofire has formal processes in place for things like PTO requests, but at the end of the day, it's an informal, flexible place. Employees are trusted to communicate and make good decisions for their respective teams. Gofire employees are scrappy, they know how to use minimal resources to accomplish big things. Unconstrained by job descriptions or bureaucracy and ready to dive in whenever needed, Gofire employees exchange hard work for freedom to accomplish tasks how they wish.
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