Map My Customers: Building A Team-Oriented, Growth Culture
Map My Customers is the most powerful field sales automation platform on the market. It enables field teams to supercharge productivity, stay engaged, and close more business. Field productivity tools include route optimization, email automation, location-based lead generation, and a business card scanner.
The company culture emphasizes working hard and experimenting to achieve results. Employees are rewarded for their hardwork with the chance for significant equity and frequent company outings.
We spent some time talking to the team to find out what they're doing right culture-wise over at Map My Customers.
Work Hard, Play Hard
We favor action over deliberation.
You’ll observe how highly we prioritize being pro-active after spending just a few hours with us. By putting our users and the product as the focus for everything we do, the team knows that they can take any action towards that company-wide goal. This reduces friction and analysis paralysis as everyone works towards a common end.
"You're going to want to come into the office," said the CEO Matthew Sniff, "we're a results driven team, where we gain an edge by working together."
This company ethos results in a solid work hard, play hard environment that knows "done is better than perfect, because perfect is never done."
It also means you get to enjoy weekly team lunches, weekly company events like game night or happy hour, and an open kitchen for all the hard work you put in.
Growth Opportunities Abound
Don't be afraid to experiment and make mistakes.
Coming to work shouldn't be about the paycheck, you should have the entrepreneurial spirit that makes you strive to solve problems. "Because of our size and growth trajectory, everyone we hire at this stage has the opportunity to be a foundational pillar of the company going forward," said Sniff.
You have the opportunity to take on additional responsibility, so take it on and you'll be rewarded. Demonstrate that you have the ability to do the next job ahead of you before you go ask for it, so when you ask for it, you'll get it.
And we understand that every risk taking action might not work out, but you'll learn from the "whys" around what worked and didn't work and come out smarter on the other end. We take every failure as an opportunity to learn and be better. We know we may not fix the problem right away, but it's about testing and learning to make sure we tackle the problem better the next time we encounter it.
There's your family and then there's your work family.
Map My Customers has a tight-knit team with offices in Raleigh, New York City, and Bengaluru, India. This gives our team the ability to take part of the local cultures unique to each of their local areas and integrate them into the ethos of the company. We are open to new ideas, new cultures, and new people.
Sniff was proud to point out that "we're a majority-minority organization. Our diverse backgrounds come together to give us a competitive advantage."
We believe you really can enjoy all the people you work with every day. As one employee said:
The entire company is really collaborative. No one is pompous or arrogant. You can really go to anyone to help solve a problem.
Everyone is working towards a common goal of building a successful company while maintaining the warm atmosphere we want.
Despite being a distributed company, we promote the same culture across all of our offices that values candor and feedback. If anything, having offices in both the U.S. and India makes us more mindful as we must recognize cultural nuances and cultural differences.
Open & Transparent
Transparent to a fault.
As a growing startup, you have a direct impact on our success or failure, so we want you to be invested in, and aware of, how the company is doing. To empower each employee, we are as open as possible with all major metrics and the current status of the company.
For example, Map My Customers shares our revenue, churn, and other key metrics at our monthly all hands meeting. We encourage everyone at the company to ask questions, suggest solutions, and really understand the underlying business. Sniff put it bluntly, "say what needs to be said so that the company can achieve its objectives."
He went on to say, "we want you to be inspired by the full picture of the company -- we are solving meaningful problems for real people."
Keeping culture and people at the center as we scale.
Everyone brings a high level of energy to Map My Customers, creating a palpable buzz around the office. Colleagues from different teams constantly exchange ideas to help solve issues.
You will quickly see how exciting it is to work on a product that solves customers' problems and to actually see the result of your hard work. A positive customer experience is central across all functions of our company from product and engineering right through to customer success and sales.
Part of the startup experience is that you must work hard and be willing to wear multiple hats -- no day is the same. As Sniff pointed out, "it's not every day you get a chance to work for a Series A level, Silicon Valley startup in Raleigh."