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Sales representative/assistant manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected sales representative/assistant manager job growth rate is 5% from 2018-2028.
About 23,800 new jobs for sales representative/assistant managers are projected over the next decade.
Sales representative/assistant manager salaries have increased 12% for sales representative/assistant managers in the last 5 years.
There are over 110,739 sales representative/assistant managers currently employed in the United States.
There are 260,604 active sales representative/assistant manager job openings in the US.
The average sales representative/assistant manager salary is $56,377.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 110,739 | 0.03% |
| 2020 | 98,951 | 0.03% |
| 2019 | 105,979 | 0.03% |
| 2018 | 103,047 | 0.03% |
| 2017 | 102,216 | 0.03% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $56,377 | $27.10 | +4.5% |
| 2024 | $53,970 | $25.95 | +1.9% |
| 2023 | $52,938 | $25.45 | +2.6% |
| 2022 | $51,592 | $24.80 | +2.6% |
| 2021 | $50,270 | $24.17 | +3.6% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 343 | 49% |
| 2 | Massachusetts | 6,859,819 | 2,224 | 32% |
| 3 | Delaware | 961,939 | 275 | 29% |
| 4 | Vermont | 623,657 | 166 | 27% |
| 5 | Utah | 3,101,833 | 820 | 26% |
| 6 | New Hampshire | 1,342,795 | 355 | 26% |
| 7 | Indiana | 6,666,818 | 1,610 | 24% |
| 8 | Rhode Island | 1,059,639 | 255 | 24% |
| 9 | Georgia | 10,429,379 | 2,390 | 23% |
| 10 | Virginia | 8,470,020 | 1,954 | 23% |
| 11 | Maryland | 6,052,177 | 1,404 | 23% |
| 12 | Minnesota | 5,576,606 | 1,300 | 23% |
| 13 | Oregon | 4,142,776 | 928 | 22% |
| 14 | Iowa | 3,145,711 | 678 | 22% |
| 15 | Tennessee | 6,715,984 | 1,404 | 21% |
| 16 | Wisconsin | 5,795,483 | 1,209 | 21% |
| 17 | Colorado | 5,607,154 | 1,187 | 21% |
| 18 | North Carolina | 10,273,419 | 2,055 | 20% |
| 19 | Montana | 1,050,493 | 214 | 20% |
| 20 | Connecticut | 3,588,184 | 669 | 19% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | West Bloomfield | 1 | 2% | $51,710 |
| 2 | Charlotte | 1 | 0% | $46,745 |
University of Maryland - College Park
Southern Illinois University Edwardsville
University of Maryland - College Park
North Dakota State University
Texas Christian University
University of Akron
Texas Christian University

University of Maryland

Baylor University

Liberty University
Clarion University of Pennsylvania

University of Vermont

Florida International University

Montclair State University
Denison University

Oklahoma Baptist University

Brigham Young University-Idaho
Aurora University

Thomas More University
Lloyd Wilson: Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.
Lloyd Wilson: If the graduate is just starting his/her career with a chemical company then the best advice I can give is to learn all you can about major factors that impact herbicide, fungicide, and insecticide efficacy. Reach beyond the products that the company sale and learn how the crop responds to the array of management inputs. Don’t be hesitant to say I don’t know about something but will get back to you on it. Do get back to them. Learn that when you don’t know something, ask the opinion of the consultants, growers, and researchers you work with.
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
Southern Illinois University Edwardsville
Communication And Media Studies
E. Duff Wrobbel Ph.D.: Network, get an internship, do action research etc - anything to add practical experience to the classroom knowledge base.
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
North Dakota State University
Marketing
Eric Gjerdevig: First, remember that what you get out of your first job is so much more than compensation. A great manager mentoring you is priceless: it will pay you back dividends for the rest of your career. That said, in sales our compensation is typically tied to our performance. That means we need to put yourself out there, pay attention to the actions of the most successful salesperson in the company, learn everything you can, and manage your time well.
Eric Gjerdevig: Learning doesn't stop when you graduate. How jobs are done will continue to evolve more quickly with advancing technology. To excel you need to continue to learn, develop new skills, and be adaptive.
Texas Christian University
Specialized Sales, Merchandising And Marketing Operations
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Ken Corbit Ph.D.: AI-Integrated Consultative Selling: Recognize the evolving role of AI in sales. Embrace AI tools that enhance your pre-call preparation, role-playing, agenda setting, and call talk track development. Stay ahead by incorporating AI into your sales strategies to deliver personalized and efficient client engagements.
Ken Corbit Ph.D.: Holistic
Knowledge Mastery:
Become an expert in your industry, staying abreast of market trends, and thoroughly understanding the products/services you sell. This comprehensive knowledge will empower you to provide exceptional value, resulting in higher sales success and increased client
retention.
Strategic
Question-Based Selling:
Master the art of question-based selling. Use insightful questions to uncover client needs, address pain points, and tailor your approach. This strategic skill will not only boost initial sales but also contribute to secondary sales and long-term client satisfaction.
Compensation
Structure Expertise:
Understand your organization's compensation structure thoroughly. This includes baseline compensation, commission and bonus plans, and additional benefits. This knowledge allows you to set realistic targets, maximize your earnings, and take full advantage
of uncapped commission structures.
Consistent
Target Achievement:
Consistently meet or exceed targets and quotas to demonstrate your value. This not only enhances your immediate success but also positions you for continuous earning potential, especially in roles with uncapped commissions.
Negotiation
and Value Recognition:
Develop negotiation skills to ensure you are compensated appropriately. Recognize your worth and, when appropriate, discuss compensation adjustments or additional benefits with your employer. A proactive approach to recognizing and articulating your value
contributes to your overall salary potential.
In a rapidly evolving sales landscape, continuous learning, tech adaptability, and proactive career management are fundamental for achieving sustained success in consultative sales.
University of Akron
Specialized Sales, Merchandising And Marketing Operations
Frederik Beuk: The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
Texas Christian University
Specialized Sales, Merchandising And Marketing Operations
Dr. Brandon Chicotsky: Substantiated numbers such as sales pipeline efficiency, callbacks, meetings, and repeat purchasing are more important than listing responsibilities. Also, management-level personnel should have team growth numbers and coaching methodologies listed with substantiated returns from such efforts.

University of Maryland
Robert H. Smith School of Business
Roland Rust Ph.D.: One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).
Roland Rust Ph.D.: My co-author, Ming-Hui Huang, and I conducted a research study about the "Feeling Economy" published in the California Management Review in 2019. In that study, which tested our predictions about the impact of AI, we investigated US government data to determine which skills are paying more over time. Interestingly, and across various industries, we found that soft skills were increasing in pay the fastest. This makes sense because as AI takes over more thinking tasks, humans will need to focus more on feeling tasks. With sales and sales management being among the most people-oriented jobs that exist, those choosing this career direction are doing the right thing!

Baylor University
Hankamer School of Business
Andrea Dixon Ph.D.: Like salespeople, sales managers must focus their resumes on tangible, objective performance results that are achieved by their teams.
Growth in revenue or quota attainment for the overall team are examples of the types of objective performance results that matter.
High-performing sales managers also highlight long-term performance indicators, which includes both long-term revenue growth by the unit
AND investment metrics that signal the sales manager is building company results for the long run. For example, a high-performance sales manager focuses on building and maintaining a high-performing unit. Such a manager looks to move low performers to other roles where they can be successful.
Another investment metric that a sales manager can signal is the percent of their unit promoted to managerial roles in the organization.
Andrea Dixon Ph.D.: Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
Chris Huseman Ph.D.: I can foresee several business reconsidering their business structure from a brick and mortar to continuing in a virtual office space. This can be a wonderful opportunity for businesses to gain a more diverse work force with enhanced skillsets that may have been limited in the past to geographical barriers, travel and moving expenses. Businesses will also, with this in mind, want to see more proof of a job candidate's competencies and offer them virtual "tests" to assess their abilities. This now can be done with far less costs than it was before. Candidates will be challenged to showcase their skillsets and a greater importance on their production, critical thinking and creativity will be demanded. We have seen many new graduates finish their schooling in a virtual on online context. Candidates are going to have to embrace a digital world but yet develop ways to still ensure they and the company they work for are able to communicate and provide a personable experience and brand to customers they serve. There will also be a high importance placed on a candidate's ability to be flexible and adapt to change like never before.
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).

Madison Berry: Honestly, being willing to negotiate is going to become a bigger and bigger factor in earning potential. Do your research, know your worth, and stand up for what you think you should be paid. This is tricky right out of college, but with experience it becomes more and more powerful.
Of course, specialized certifications can also help - again, adding credentials relevant to your field will show initiative and focus. Adding tangential skills can also help make you a candidate for more specialized roles. We have employers come to us from the Finance industry looking for students who can code and analyze data; marketing is full of specialized roles for working with social media, consumer data, and technology integration. Finding your niche of interest and building skills through courses and personal projects can make you a more attractive candidate with more negotiating power.

John Tobon: In the near term the work day will look a lot like online learning. Everything, starting with onboarding of employees has transitioned online. Newly hired employees may not meet their supervisors and co-workers in person for several months, if ever. There will be more real time online collaboration and greater need for proficiency in the use of communication software. Graduates may not necessarily live in the city where their employer is located, this will provide greater freedom to employees but it will also increase the level of competition for some positions. In the long term, workplace will look different. As a cost savings measure, companies will maximize the amount of offsite work that can be performed by implementing hybrid models that incorporate maximum telework arrangements.

Jeffrey Gonzalez: I have to stress that I'm not an economist but an English professor who does a little work helping English majors think about their career options. That said, the American economy seems to continue down a bifurcated path--white collar labor that provides a modicum of security and blue- or pink-collar labor or gig work that isn't secure or well-paid. I would bet that we'll see a great deal of jobs in both sectors emerge as more people are vaccinated and as the summer months mean more people interacting outside, and I'm also optimistic about the stimulus packages' effect on the economy.
The trends will, if you ask me, mean more hiring. But for the students I work with, it'll likely be more of the same: underemployment for Humanities majors upon first graduating college, followed by slow & steady growth in wages and benefits through a period of switching jobs and careers. They'll start in jobs that involve reading, writing, researching, and analysis, or they'll support individuals engaged in these processes, before they start designing or directing projects of their own. Workers who learn fast, who have great language skills, who are adaptable to different circumstances--these people have the best chance of achieving careers.
Where will we see growth? In areas that cater to the very wealthy; in app development; in health care/public health (of course); in finance; in entertainment production though housed in a handful of places.
Will we see growth in academic hiring? Not for the field I work in--the teaching & research side. We will continue to see growth in the administrative aspects of the university, which has been the trend for decades, while tenure-line hiring has declined considerably. It's not a good job to pursue.
Jeffrey Gonzalez: Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).
Ashley Strausser: As we continue to live and work through a global pandemic, many new graduates will be working remotely or in some sort of hybrid variation. Working remotely necessitates discipline and being a self-starter. Graduates will need to develop strong professional work habits that will serve them well and lay a strong foundation as they begin their career. Many of us are challenged by a lack of social interaction beyond meetings with colleagues or clients via Zoom or Teams. Working from home for the last year, I can personally attest that attending to our physical and mental health is more important than ever. Take time to go for a walk or run on your lunch break. Set your alarm early to spend time meditating before you begin your work day. Don't get into the habit of rolling out of bed at 7:55am to start work at 8:00am. Consider doing yoga after work to help relieve stress. Make it a point to set up regular Zoom lunch dates to connect with or get to know your new colleagues. With our laptop and work space set up at home it's easy to get into the habit of working much more than we normally would if we were commuting to and from the office. It's important to set boundaries related to when and how much we work. Employ a strong work ethic, but don't neglect important aspects of your well-being.
Ashley Strausser: Much has changed in the last year as a result of the coronavirus pandemic. One of the most obvious impacts being that of how we work and connect with others. I believe that working remotely will continue as employees and organizations have proven that they can work effectively from home. For many graduates, utilizing digital technology to do their work, collaborate with colleagues, engage with clients and connect socially with friends and family will continue to be the norm for the foreseeable future.
Additionally, graduating during a global pandemic has required students to be more flexible, open-minded and resourceful than ever before. Students graduating this spring had to adjust and pivot last year when many internships were cancelled or turned remote. While there are many industries that are struggling, many others are experiencing unprecedented growth during this time. I am encouraging students to be open to exploring positions in different industries, sectors and even geographic regions than perhaps they were initially considering, while still being true to their interests and skills. I coach students daily on the importance of networking, which has always been an essential part of an effective job search strategy; however, the power of one's professional network is even more valuable in a competitive job market.
Ashley Strausser: Graduates need to do their research, know their worth and negotiate their job offer. It amazes me how many students accept the salary offered to them without considering negotiation. Graduates should do their due diligence using sites such as Glassdoor and Salary.com to compare their salary offer to similar roles in the same region. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money. This cannot be based on what you feel you deserve, but rather the skills you possess, relevant experiences you've had and the tangible results you've achieved that will enable you to be successful in the role. Evaluate the job description to determine if you possess some, or perhaps many, of the desired qualifications beyond the minimum qualifications listed. If so, use those as part of your negotiation. If not, consider how you might be able to develop those desired qualifications to make you a stronger candidate.
Competitive candidates should have a strong, well-rounded skill set. Being able to articulate your skills and experiences (academic, co-curricular, internships, research, study abroad, etc.) both on your resume and in an interview is critical. Know the skills necessary to be effective in the roles you seek. If you are lacking skills essential to your desired roles or industries, consider completing online courses or certifications through LinkedIn Learning or Coursera. Take advantage of skill-building resources and programs available through your university. Finally, research and prepare well for your interviews. This includes conducting mock interviews with staff in your career center to practice and gain valuable feedback on ways to improve your interviewing skills.

Oklahoma Baptist University
College of Business
Dr. Daryl Green: Based on my research, I predict that the current salaries for marketing majors will be unchanged from 2020. There are 'riches in niches.' Certain areas, like marketing analytics, may see a surge. For example, market research analysts are projected to grow 18 percent from 2019 to 2029, according to US BLS. However, Covid-19 is the X-factor for the economy.

Brigham Young University-Idaho
Department of Political Science
Chad Newswander Ph.D.: It is a combination of soft and hard skills. Young professionals need to be reliable, conscientious, hardworking, and be able to work well with others. They also need to show early signs of leadership, allowing them to grow within the organization. Above all, they need to be trusted to get the work done and be likeable. They also need to have a concrete skillset that allows them to contribute. Each young professional needs to think how they can add value to their organization (not just what the organization will do for them). Those skills can range from data/statistical analysis, writing, speaking, research, etc. In order to show that they have these skills, students should do multiple internships while in school from credible organizations.
Aurora University
Marketing Department
Jacqueline Babb: The pandemic has been a tipping point for innovation in technology. I anticipate that we may see a more of an emphasis on technology in business that will bring teams together virtually, but also automate tasks that are simple and repetitive.

Thomas More University
Department of Business Administration and Accountancy
Dr. John D. (Jack) Rudnick: Proficiency in informatics, finance, entrepreneurship strategy, and quality improvement with an intentional strategy to drive these processes can have a large positive effect on revenue generation and expense reduction. CPA certification, process improvement certifications (Scrum, Lean Six Sigma, AGILE), IT certifications and long-term care licensure are beneficial credentials to consider. Leaders with a clinical background bring credibility to positions where flexibility and depth of knowledge offers prospective employers an attractive combination of credentials.