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Best states for a search marketing manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
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Search marketing manager opportunities vary in different parts of the country. In order to help you determine the best states for search marketing managers, we ranked all fifty states from best to worst for search marketing managers.Although there are abundant search marketing manager jobs in the United States, a large number of them are in the Midwest. Rhode Island is the best state in the country for search marketing manager jobs.
In order to get you the best states for search marketing managers, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.Rhode Island is the best state, and Windsor is the city with the highest pay for search marketing managers.
10 best states for search marketing managers in 2026
1. Rhode Island
Total search marketing manager jobs: 286 Average annual salary: $91,678 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $130,000 Location Quotient: 1.59
2. Washington
Total search marketing manager jobs: 1,642 Average annual salary: $97,555 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $138,000 Location Quotient: 1.52
3. California
Total search marketing manager jobs: 5,743 Average annual salary: $100,510 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $147,000 Location Quotient: 1.32
4. Illinois
Total search marketing manager jobs: 2,290 Average annual salary: $85,161 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $118,000 Location Quotient: 1.29
5. New Jersey
Total search marketing manager jobs: 1,555 Average annual salary: $88,088 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $124,000 Location Quotient: 1.32
6. North Carolina
Total search marketing manager jobs: 1,369 Average annual salary: $87,086 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $126,000 Location Quotient: 0.96
7. Oregon
Total search marketing manager jobs: 658 Average annual salary: $84,742 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $120,000 Location Quotient: 1.07
8. New York
Total search marketing manager jobs: 2,347 Average annual salary: $84,658 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $120,000 Location Quotient: 1.23
9. Arizona
Total search marketing manager jobs: 806 Average annual salary: $83,815 Lowest 10 percent earn: $58,000 Highest 10 percent earn: $120,000 Location Quotient: 0.93
10. Maine
Total search marketing manager jobs: 200 Average annual salary: $81,694 Lowest 10 percent earn: $57,000 Highest 10 percent earn: $115,000 Location Quotient: 1.02
Search marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a search marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a search marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $91,678 | $64,000 | 1,059,639 | 286 |
| 2 | Washington | $97,555 | $68,000 | 7,405,743 | 1,642 |
| 3 | California | $100,510 | $68,000 | 39,536,653 | 5,743 |
| 4 | Illinois | $85,161 | $60,000 | 12,802,023 | 2,290 |
| 5 | New Jersey | $88,088 | $62,000 | 9,005,644 | 1,555 |
| 6 | North Carolina | $87,086 | $59,000 | 10,273,419 | 1,369 |
| 7 | Oregon | $84,742 | $59,000 | 4,142,776 | 658 |
| 8 | New York | $84,658 | $59,000 | 19,849,399 | 2,347 |
| 9 | Arizona | $83,815 | $58,000 | 7,016,270 | 806 |
| 10 | Maine | $81,694 | $57,000 | 1,335,907 | 200 |
| 11 | Connecticut | $81,372 | $57,000 | 3,588,184 | 663 |
| 12 | Massachusetts | $83,716 | $59,000 | 6,859,819 | 1,356 |
| 13 | Pennsylvania | $78,606 | $55,000 | 12,805,537 | 1,663 |
| 14 | Utah | $72,721 | $50,000 | 3,101,833 | 793 |
| 15 | Delaware | $83,575 | $59,000 | 961,939 | 120 |
| 16 | Nevada | $79,259 | $53,000 | 2,998,039 | 281 |
| 17 | New Mexico | $79,294 | $55,000 | 2,088,070 | 201 |
| 18 | West Virginia | $76,561 | $54,000 | 1,815,857 | 146 |
| 19 | Virginia | $78,207 | $54,000 | 8,470,020 | 1,461 |
| 20 | District of Columbia | $78,169 | $55,000 | 693,972 | 315 |
| 21 | Idaho | $78,455 | $54,000 | 1,716,943 | 139 |
| 22 | New Hampshire | $72,326 | $50,000 | 1,342,795 | 283 |
| 23 | Tennessee | $72,423 | $50,000 | 6,715,984 | 680 |
| 24 | Indiana | $75,313 | $53,000 | 6,666,818 | 581 |
| 25 | Wisconsin | $71,980 | $51,000 | 5,795,483 | 749 |
| 26 | Minnesota | $72,678 | $52,000 | 5,576,606 | 1,009 |
| 27 | Maryland | $76,891 | $54,000 | 6,052,177 | 873 |
| 28 | Vermont | $69,859 | $49,000 | 623,657 | 205 |
| 29 | Ohio | $71,486 | $50,000 | 11,658,609 | 1,157 |
| 30 | North Dakota | $68,948 | $50,000 | 755,393 | 131 |
| 31 | Texas | $69,331 | $45,000 | 28,304,596 | 2,943 |
| 32 | Iowa | $70,853 | $51,000 | 3,145,711 | 312 |
| 33 | Wyoming | $66,033 | $47,000 | 579,315 | 102 |
| 34 | Nebraska | $68,769 | $50,000 | 1,920,076 | 274 |
| 35 | Arkansas | $65,862 | $46,000 | 3,004,279 | 372 |
| 36 | Michigan | $68,670 | $48,000 | 9,962,311 | 810 |
| 37 | Montana | $64,573 | $45,000 | 1,050,493 | 220 |
| 38 | Mississippi | $68,275 | $45,000 | 2,984,100 | 201 |
| 39 | Alaska | $66,860 | $54,000 | 739,795 | 111 |
| 40 | Oklahoma | $69,799 | $49,000 | 3,930,864 | 229 |
| 41 | Colorado | $65,484 | $46,000 | 5,607,154 | 974 |
| 42 | Hawaii | $62,936 | $50,000 | 1,427,538 | 131 |
| 43 | Alabama | $68,060 | $45,000 | 4,874,747 | 376 |
| 44 | Kentucky | $66,633 | $47,000 | 4,454,189 | 393 |
| 45 | South Carolina | $68,976 | $45,000 | 5,024,369 | 408 |
| 46 | South Dakota | $64,124 | $46,000 | 869,666 | 140 |
| 47 | Georgia | $63,402 | $42,000 | 10,429,379 | 1,416 |
| 48 | Kansas | $63,822 | $46,000 | 2,913,123 | 350 |
| 49 | Louisiana | $65,385 | $42,000 | 4,684,333 | 282 |
| 50 | Florida | $55,156 | $33,000 | 20,984,400 | 2,033 |
| 51 | Missouri | $62,787 | $45,000 | 6,113,532 | 579 |
Highest paying states for search marketing managers
| Rank | State | Avg. Search Marketing Manager Salary |
|---|---|---|
| 1 | Rhode Island | $91,678 |
| 2 | Washington | $97,555 |
| 3 | California | $100,510 |
| 4 | Illinois | $85,161 |
| 5 | New Jersey | $88,088 |
| 6 | North Carolina | $87,086 |
| 7 | Oregon | $84,742 |
| 8 | New York | $84,658 |
| 9 | Arizona | $83,815 |
| 10 | Maine | $81,694 |
| 11 | Connecticut | $81,372 |
| 12 | Massachusetts | $83,716 |
| 13 | Pennsylvania | $78,606 |
| 14 | Utah | $72,721 |
| 15 | Delaware | $83,575 |
| 16 | Nevada | $79,259 |
| 17 | New Mexico | $79,294 |
| 18 | West Virginia | $76,561 |
| 19 | Virginia | $78,207 |
| 20 | District of Columbia | $78,169 |
| 21 | Idaho | $78,455 |
| 22 | New Hampshire | $72,326 |
| 23 | Tennessee | $72,423 |
| 24 | Indiana | $75,313 |
| 25 | Wisconsin | $71,980 |
| 26 | Minnesota | $72,678 |
| 27 | Maryland | $76,891 |
| 28 | Vermont | $69,859 |
| 29 | Ohio | $71,486 |
| 30 | North Dakota | $68,948 |
| 31 | Texas | $69,331 |
| 32 | Iowa | $70,853 |
| 33 | Wyoming | $66,033 |
| 34 | Nebraska | $68,769 |
| 35 | Arkansas | $65,862 |
| 36 | Michigan | $68,670 |
| 37 | Montana | $64,573 |
| 38 | Mississippi | $68,275 |
| 39 | Alaska | $66,860 |
| 40 | Oklahoma | $69,799 |
| 41 | Colorado | $65,484 |
| 42 | Hawaii | $62,936 |
| 43 | Alabama | $68,060 |
| 44 | Kentucky | $66,633 |
| 45 | South Carolina | $68,976 |
| 46 | South Dakota | $64,124 |
| 47 | Georgia | $63,402 |
| 48 | Kansas | $63,822 |
| 49 | Louisiana | $65,385 |
| 50 | Florida | $55,156 |
| 51 | Missouri | $62,787 |
Expert opinions on the best states for search marketing managers
Are there any particularly good places in the United States for search marketing managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Search marketing manager best states FAQs
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Updated January 8, 2025