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Best states for a senior marketing research analyst
Quoted expert
Susan Yarrington Young
- Rank 1 - 10
- 11 - 20
- 21 - 30
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- 41 - 51
Do you wonder which states in the U.S. are the best for senior marketing research analysts? If so, we have the full list of best to worst states for senior marketing research analyst jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.Turns out, the median salary for the highest 10% of senior marketing research analysts in America is $85,000.
The median salary for senior marketing research analysts in California is $76,320. Compare that to the median salary in Mississippi of $40,112, which ranked worst for senior marketing research analysts, and you can see how your location is important for your career.California is the best state, and Long Branch is the city with the highest pay for senior marketing research analysts.
10 best states for senior marketing research analysts in 2025
1. California
Total senior marketing research analyst jobs: 5,822 Average annual salary: $76,320 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $116,000 Location Quotient: 1.1
2. Delaware
Total senior marketing research analyst jobs: 241 Average annual salary: $74,105 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $108,000 Location Quotient: 1.06
3. New Jersey
Total senior marketing research analyst jobs: 1,313 Average annual salary: $86,784 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $126,000 Location Quotient: 0.91
4. Oregon
Total senior marketing research analyst jobs: 869 Average annual salary: $67,116 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $99,000 Location Quotient: 1.16
5. Virginia
Total senior marketing research analyst jobs: 2,131 Average annual salary: $66,835 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $99,000 Location Quotient: 1.25
6. Minnesota
Total senior marketing research analyst jobs: 1,610 Average annual salary: $61,966 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $89,000 Location Quotient: 1.34
7. Colorado
Total senior marketing research analyst jobs: 1,424 Average annual salary: $63,896 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $92,000 Location Quotient: 1.32
8. Tennessee
Total senior marketing research analyst jobs: 1,162 Average annual salary: $63,519 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $94,000 Location Quotient: 1.09
9. Washington
Total senior marketing research analyst jobs: 467 Average annual salary: $86,776 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $126,000 Location Quotient: 0.35
10. District of Columbia
Total senior marketing research analyst jobs: 230 Average annual salary: $80,460 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $118,000 Location Quotient: 0.76
Senior marketing research analyst jobsNear Columbus, OH
How Zippia determines the best states to be a senior marketing research analyst
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a senior marketing research analyst
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | California | $76,320 | $50,000 | 39,536,653 | 5,822 |
| 2 | Delaware | $74,105 | $50,000 | 961,939 | 241 |
| 3 | New Jersey | $86,784 | $59,000 | 9,005,644 | 1,313 |
| 4 | Oregon | $67,116 | $45,000 | 4,142,776 | 869 |
| 5 | Virginia | $66,835 | $44,000 | 8,470,020 | 2,131 |
| 6 | Minnesota | $61,966 | $43,000 | 5,576,606 | 1,610 |
| 7 | Colorado | $63,896 | $44,000 | 5,607,154 | 1,424 |
| 8 | Tennessee | $63,519 | $42,000 | 6,715,984 | 1,162 |
| 9 | Washington | $86,776 | $59,000 | 7,405,743 | 467 |
| 10 | District of Columbia | $80,460 | $54,000 | 693,972 | 230 |
| 11 | Illinois | $69,893 | $47,000 | 12,802,023 | 1,771 |
| 12 | Pennsylvania | $58,395 | $39,000 | 12,805,537 | 2,843 |
| 13 | South Dakota | $57,831 | $40,000 | 869,666 | 244 |
| 14 | Texas | $60,252 | $39,000 | 28,304,596 | 4,213 |
| 15 | New Hampshire | $58,266 | $40,000 | 1,342,795 | 458 |
| 16 | Idaho | $63,142 | $42,000 | 1,716,943 | 254 |
| 17 | Georgia | $60,670 | $39,000 | 10,429,379 | 1,962 |
| 18 | Connecticut | $59,602 | $41,000 | 3,588,184 | 799 |
| 19 | North Carolina | $57,328 | $37,000 | 10,273,419 | 2,029 |
| 20 | Montana | $61,299 | $43,000 | 1,050,493 | 188 |
| 21 | Maryland | $68,096 | $46,000 | 6,052,177 | 924 |
| 22 | Nevada | $58,827 | $38,000 | 2,998,039 | 370 |
| 23 | Maine | $55,769 | $39,000 | 1,335,907 | 304 |
| 24 | Wyoming | $53,416 | $37,000 | 579,315 | 149 |
| 25 | Michigan | $54,915 | $37,000 | 9,962,311 | 1,544 |
| 26 | New York | $65,164 | $44,000 | 19,849,399 | 1,470 |
| 27 | Massachusetts | $63,580 | $44,000 | 6,859,819 | 839 |
| 28 | Alaska | $63,501 | $54,000 | 739,795 | 124 |
| 29 | Arkansas | $54,769 | $37,000 | 3,004,279 | 456 |
| 30 | Rhode Island | $54,748 | $37,000 | 1,059,639 | 274 |
| 31 | Ohio | $52,182 | $35,000 | 11,658,609 | 1,879 |
| 32 | Hawaii | $48,357 | $42,000 | 1,427,538 | 194 |
| 33 | Utah | $54,154 | $36,000 | 3,101,833 | 525 |
| 34 | Wisconsin | $52,696 | $36,000 | 5,795,483 | 982 |
| 35 | Arizona | $51,345 | $34,000 | 7,016,270 | 1,186 |
| 36 | Oklahoma | $54,066 | $36,000 | 3,930,864 | 427 |
| 37 | Iowa | $52,928 | $36,000 | 3,145,711 | 494 |
| 38 | South Carolina | $52,801 | $34,000 | 5,024,369 | 575 |
| 39 | Nebraska | $47,602 | $33,000 | 1,920,076 | 465 |
| 40 | Kentucky | $50,773 | $34,000 | 4,454,189 | 569 |
| 41 | New Mexico | $48,835 | $32,000 | 2,088,070 | 392 |
| 42 | North Dakota | $47,136 | $33,000 | 755,393 | 193 |
| 43 | Indiana | $50,130 | $34,000 | 6,666,818 | 1,045 |
| 44 | Louisiana | $51,688 | $33,000 | 4,684,333 | 405 |
| 45 | West Virginia | $48,714 | $32,000 | 1,815,857 | 258 |
| 46 | Vermont | $40,584 | $28,000 | 623,657 | 182 |
| 47 | Missouri | $47,734 | $32,000 | 6,113,532 | 1,113 |
| 48 | Kansas | $47,354 | $32,000 | 2,913,123 | 537 |
| 49 | Florida | $44,307 | $29,000 | 20,984,400 | 3,084 |
| 50 | Alabama | $48,546 | $32,000 | 4,874,747 | 503 |
| 51 | Mississippi | $40,112 | $26,000 | 2,984,100 | 312 |
Highest paying states for senior marketing research analysts
| Rank | State | Avg. Senior Marketing Research Analyst Salary |
|---|---|---|
| 1 | California | $76,320 |
| 2 | Delaware | $74,105 |
| 3 | New Jersey | $86,784 |
| 4 | Oregon | $67,116 |
| 5 | Virginia | $66,835 |
| 6 | Minnesota | $61,966 |
| 7 | Colorado | $63,896 |
| 8 | Tennessee | $63,519 |
| 9 | Washington | $86,776 |
| 10 | District of Columbia | $80,460 |
| 11 | Illinois | $69,893 |
| 12 | Pennsylvania | $58,395 |
| 13 | South Dakota | $57,831 |
| 14 | Texas | $60,252 |
| 15 | New Hampshire | $58,266 |
| 16 | Idaho | $63,142 |
| 17 | Georgia | $60,670 |
| 18 | Connecticut | $59,602 |
| 19 | North Carolina | $57,328 |
| 20 | Montana | $61,299 |
| 21 | Maryland | $68,096 |
| 22 | Nevada | $58,827 |
| 23 | Maine | $55,769 |
| 24 | Wyoming | $53,416 |
| 25 | Michigan | $54,915 |
| 26 | New York | $65,164 |
| 27 | Massachusetts | $63,580 |
| 28 | Alaska | $63,501 |
| 29 | Arkansas | $54,769 |
| 30 | Rhode Island | $54,748 |
| 31 | Ohio | $52,182 |
| 32 | Hawaii | $48,357 |
| 33 | Utah | $54,154 |
| 34 | Wisconsin | $52,696 |
| 35 | Arizona | $51,345 |
| 36 | Oklahoma | $54,066 |
| 37 | Iowa | $52,928 |
| 38 | South Carolina | $52,801 |
| 39 | Nebraska | $47,602 |
| 40 | Kentucky | $50,773 |
| 41 | New Mexico | $48,835 |
| 42 | North Dakota | $47,136 |
| 43 | Indiana | $50,130 |
| 44 | Louisiana | $51,688 |
| 45 | West Virginia | $48,714 |
| 46 | Vermont | $40,584 |
| 47 | Missouri | $47,734 |
| 48 | Kansas | $47,354 |
| 49 | Florida | $44,307 |
| 50 | Alabama | $48,546 |
| 51 | Mississippi | $40,112 |
Expert opinions on the best states for senior marketing research analysts
Are there any particularly good places in the United States for senior marketing research analysts to find work opportunities?
Susan Yarrington Young
Marketing Department Instructor, Eastern Michigan University
For the industries and companies that are growing, there will be ample opportunities in professional sales. These jobs are not necessarily geographic-specific, as many companies hire sales reps wherever their customers are located. Inside sales, of course, tend to be located in specific geographic centers, which vary, based on the company, and may not necessarily be in the same city where that company is headquartered-an example of this IBM, which operates a large sales center in Dallas.
My recommendation for job seekers is, first, to do some research on growth industries (this is quite easy to do) and then identify a few companies within those industries that appeal to them. It is so important to be enthusiastic about the company and products that you will represent. Then, use personal networking as well as networking tools liked LinkedIn, and job hunting applications like Zippia, to identify sales openings. And don't forget the resources available from a student's own university career center. Students can usually use these services even after graduation.
I would encourage graduates interested in sales to consider Inside Sales positions, which are often the starting point for a company's sales forces. Once successful there, an inside sales rep can then move on to face-to-face account rep positions.
Senior marketing research analyst best states FAQs
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Updated January 8, 2025