How to hire a senior strategic marketing manager

How to hire a senior strategic marketing manager, step by step

Here's a step-by-step senior strategic marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior strategic marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior strategic marketing manager
• Step 8: Go through the hiring process checklist

Post a senior strategic marketing manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the senior strategic marketing manager you need to hire. Certain senior strategic marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior strategic marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior strategic marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of senior strategic marketing manager salaries for various roles:

   Type of Senior Strategic Marketing Manager	Description	Hourly rate
   Senior Strategic Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-63
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Product Management
   • Marketing Campaigns
   • Digital Marketing
   • Market Trends
   • Integrated Marketing
   • Go-To-Market Strategy
   • ROI
   • GTM
   • Business Cases
   • Promotional Strategies
   • Product Line
   • Email Marketing
   • Marketing Mix

   Check all skills

   Responsibilities:

   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Redesign marketing mix optimization project using experimental design, evaluating impact of media spending on marketing channel ROI.
   • Provide senior leadership support and recommendations for continuous improvement activities with a focus on enhancing marketing effectiveness and driving ROI.
   • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
   • Develop in-depth relationships with OEM's, their suppliers, and key automotive specifiers.
   • Develop OEM and end-user customer requirements, assess market potential and competitive situation.

3. Make a budget

   Including a salary range in your senior strategic marketing manager job description is one of the best ways to attract top talent. A senior strategic marketing manager can vary based on:

   • Location. For example, senior strategic marketing managers' average salary in arkansas is 39% less than in washington.
   • Seniority. Entry-level senior strategic marketing managers 41% less than senior-level senior strategic marketing managers.
   • Certifications. A senior strategic marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior strategic marketing manager's salary.

   Average senior strategic marketing manager salary

   $102,297yearly

   $49.18 hourly rate

   ---

   Entry-level senior strategic marketing manager salary

   $78,000 yearly salary

   Updated January 21, 2026

4. Writing a senior strategic marketing manager job description

   A senior strategic marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a senior strategic marketing manager job description:

   Senior strategic marketing manager job description example

   BlackBerry is looking for a client centric technical marketing professional to develop highly effective, technical and values based, messaging for its Elite customers and to strengthen the strategic partnership with BlackBerry' customers. The role is in the Senior Vice President Sustainability & Chief Elite Customer Success Officer's organization, and will be based in San Ramon, California.
   **Responsibilities:**
   
   * Understand the power of words to develop content that resonates personally with each Elite customer, to give BlackBerry a technical and value-based competitive advantage.
   * Develop messaging and positioning for BlackBerry solutions, across IoT and Enterprise, targeted and tailored to the strategies and needs of each customer.
   * Craft messaging that emphasizes both the technical and value-based superiority of BlackBerry solutions.
   * Create copy for presentations, whitepapers, leaflets and more, to drive awareness and education of BlackBerry's strategic and technical differentiation and alignment with customers.
   * Follow industry trends and market conditions, and respond with initiative through messaging.
   * Enable the growth of a community of ambassadors across BlackBerry's customers by supporting engagement initiatives with high quality, resonant, messaging.
   * Support the goal of ensuring our relationships with customers are deep and broad, to drive cross-sell, up-sell and stickiness
   * Partner with teammates, including customer success, ecosystem, program marketing, product development, and operations, for success.
   
   **Preferred Skills & Qualifications:**
   
   * Bachelor's degree with 8 years of relevant experience or a Master's degree with 7 years of relevant experience in business, product or technical marketing. Relevant experience includes product or technical marketing in a B2B technology company.
   * Expert copywriting skills, with the ability to write both technical and strategic content, tailored by vertical, customer and function.
   * Strong SaaS market knowledge, with an emphasis on regulated verticals, and UEM/EMM/MDM.
   * Understanding of technology solutions architectures.
   * Ability to work as a team player, with high emotional intelligence.
   * A high-performance and high-integrity individual, who can manage multiple priorities without compromising quality or speed of execution.
   
   **/Please apply for immediate consideration. All applicants will be reviewed individually./**
   
   #LI-SLS
   
   **Scheduled Weekly Hours:** 40
   
   BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Headquartered in Waterloo, Ontario, the company is unwavering in its commitment to safety, cybersecurity and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. You couldn't choose a more exciting time to consider joining us! For more information, visit BlackBerry.com and follow @BlackBerry.
   
   ©2022 BlackBerry. All right reserved. BlackBerry and related trademarks, names, and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world.
   
   It is the policy of BlackBerry to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.
   
   EEO Minorities/Females/P rotected Veteran/Disabled

   Copy this example

   

5. Post your job

   To find the right senior strategic marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with senior strategic marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit senior strategic marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your senior strategic marketing manager job on Zippia to find and recruit senior strategic marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with senior strategic marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior strategic marketing manager

   Once you've selected the best senior strategic marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new senior strategic marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a senior strategic marketing manager?