How to hire a signs sales representative

How to hire a signs sales representative, step by step

Here's a step-by-step signs sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a signs sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new signs sales representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the signs sales representative you need to hire. Certain signs sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a signs sales representative to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a signs sales representative that fits the bill.

   The following list breaks down different types of signs sales representatives and their corresponding salaries.

   Type of Signs Sales Representative	Description	Hourly rate
   Signs Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$11-41
   Merchandising Representative	Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives... Show more	$12-19
   Territory Representative	A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team... Show more	$14-24

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Cold Calls
   • Business Sales
   • Sales Floor
   • Customer Service
   • RAN

   Responsibilities:

   • Conduct follow-up of leads through means of telemarketing and person-to-person contact to identify customer needs.
   • Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
   • Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.

3. Make a budget

   Including a salary range in your signs sales representative job description is one of the best ways to attract top talent. A signs sales representative can vary based on:

   • Location. For example, signs sales representatives' average salary in hawaii is 49% less than in virginia.
   • Seniority. Entry-level signs sales representatives 72% less than senior-level signs sales representatives.
   • Certifications. A signs sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a signs sales representative's salary.

   Average signs sales representative salary

   $46,200yearly

   $22.21 hourly rate

   ---

   Entry-level signs sales representative salary

   $24,000 yearly salary

   Updated December 26, 2025

4. Writing a signs sales representative job description

   A good signs sales representative job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a signs sales representative job description:

   Signs sales representative job description example

   WHAT IS A SALES REPRESENTATIVE?
   
   As a Sales Representative at PLS Logistics Services, you will act as an essential resource for your customers, helping ship their freight across the nation, 24/7/365. The inside sales role comes with the passionate support of our company and your co-workers around you.

   WHO WE ARE

   Over our 30+ year history, PLS Logistics Services has become one of the country’s top 25 third-party logistics (3PL) services providers. We are headquartered in Cranberry Township, PA, with offices in Jacksonville, Tampa, Houston, Dallas, Phoenix, St. Louis, Philadelphia & Pittsburgh. We are growing as an organization and are looking for top talent to join our team.

   
   YOUR FIRST WEEK

   • Learn about PLS Logistics Services and the logistics industry
   • Hear from our top home-grown leaders on how to be successful
   • Participate in our fully paid training and orientation
   • Familiarize yourself with our business model and transportation management system
   • Get on the phones and grow your network

   YOUR FIRST MONTH

   • Continue to develop a portfolio of clients by cold calling using our provided industry leads
   • Understand how to negotiate pricing to close the deal
   • Take charge of client service issues to the point of resolution
   • Be open to coaching and learning while putting in the time and effort to be successful
   • Update tracking system accurately throughout the day

   YOUR FIRST SIX MONTHS

   • Be the trusted advisor to your customer, helping manage their logistics challenges
   • Liaise with Logistics Coordinators to help shoulder your load and allow you to bring in more business
   • Seek out promotional opportunities to move up the ranks
   • Maintain a strong understanding of the industry, including rates, capacities, and carriers.

   YOUR FIRST YEAR AND AFTER

   • You tell us. Write your own ticket.

   PAY AND BENEFITS
   At PLS Logistics Services, we take pride in attracting top talent. In addition to unlimited PTO and a $45,000 starting salary, our benefits include:
   
   $1,000 signing bonus.
   UNCAPPED commission, starting in the first week of training
   Full medical, dental, and vision coverage options
   Tuition reimbursement
   Extensive growth opportunities and a long track record of internal promotions to back it up
   401k plan with employer match.
   Chairman’s Club opportunity – celebrate with the best of best as a reward for being a top sales representative
   Fun and welcoming work environment
   Extensive, world-class sales and logistics training
   Ongoing sales competitions with prizes
   
   OUR IDEAL CANDIDATE

   • Bachelor’s degree in related field (preferred)
   • Self-motivated
   • Strong communication and interpersonal skills
   • Strong work ethic
   • Persistence
   • Adaptable and dynamic
   • High energy
   • Entrepreneurial spirit

   At PLS Logistics Services, we ship over one million loads annually across all major freight modes: flatbed, van, LTL, rail & barge, air & ocean. Our customers benefit from our broad PLS Transportation network of over 250,000 trucks representing 55,000 carrier partners, along with Class-1 railroads and major barge companies. Are you ready to jump-start your career?
   
   PLS Logistics Services is An Equal Opportunity and Affirmative Action Employer and participates in the E-Verify Employment Verification Program.

   Company DescriptionFounded in 1991, PLS Logistics Services has become one of the country’s leading logistics services providers. Based in Cranberry Township, PA, a suburb of Pittsburgh, PLS provides dependable outsourced logistics solutions as well as freight brokerage services.
   
   We manage more than 1 million loads each year through all major freight modes: truckload, LTL, rail & barge, air & ocean, and intermodal. Through our innovative TMS and carrier network, we make efficiency and transparency a top priority for our customers.
   
   PLS is trusted by small and mid-sized businesses and Fortune 500 organizations alike, consistently recognized as a top logistics provider by Inbound Logistics, Transport Topics, and other industry-leading publications.

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5. Post your job

   To find the right signs sales representative for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with signs sales representatives they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit signs sales representatives who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your signs sales representative job on Zippia to find and recruit signs sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit signs sales representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new signs sales representative

   Once you have selected a candidate for the signs sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new signs sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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