How to hire a web optimization strategist

How to hire a web optimization strategist, step by step

Here's a step-by-step web optimization strategist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web optimization strategist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web optimization strategist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a web optimization strategist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A web optimization strategist's background is also an important factor in determining whether they'll be a good fit for the position. For example, web optimization strategists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of web optimization strategists.

   Type of Web Optimization Strategist	Description	Hourly rate
   Web Optimization Strategist		$12-64
   Java Developer	A Java developer is responsible for developing Java-based applications, including its strong efficiency and smooth operations for the clients and business' use. Java developers implement application designs, diagnosing ineffective processes, and conducting troubleshooting... Show more	$32-54
   NET Developer	A NET developer specializes in crafting and producing various software and information systems through extensive computer and information technology knowledge. A NET developer's responsibilities range from designing and developing applications, generating codes and building a secure database, implementing regulations, and providing continuous support and maintenance... Show more	$32-55

   Show more

2. Create an ideal candidate profile

   Common skills:

   • WordPress
   • Html Css
   • CSS
   • HTML
   • Conversion Rates
   • SEO
   • JavaScript
   • Content Strategy
   • PHP
   • SQL
   • KPI
   • Google Adwords
   • Adobe Photoshop
   • Search Engine

   Responsibilities:

   • Manage redesign of site templates and directory structure, incorporating new intranet functionality.
   • Help to maintain the website, the supporter database for the campaign's CRM, and the e-mail and petition campaigns.
   • Perform data warehousing of existing user accounts database by designing the database schema utilizing MySQL to logging of user accounts.
   • Design and write animated PowerPoint presentations for deep-dive technical sales meetings with external customers.
   • Facilitate communication between financial modelers and executive leadership by translating highly technical spreadsheets into graphics and PowerPoint presentations.

3. Make a budget

   Including a salary range in your web optimization strategist job description is a great way to entice the best and brightest candidates. A web optimization strategist salary can vary based on several factors:

   • Location. For example, web optimization strategists' average salary in missouri is 58% less than in alaska.
   • Seniority. Entry-level web optimization strategists earn 81% less than senior-level web optimization strategists.
   • Certifications. A web optimization strategist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a web optimization strategist's salary.

   Average web optimization strategist salary

   $58,956yearly

   $28.34 hourly rate

   ---

   Entry-level web optimization strategist salary

   $25,000 yearly salary

   Updated December 17, 2025

4. Writing a web optimization strategist job description

   A job description for a web optimization strategist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a web optimization strategist job description:

   Web optimization strategist job description example

   The Conversion Rate Optimization Specialist is part of the Digital Sales team and focused on conversion rate and growth marketing strategies. The Strategist is responsible for developing and executing distinct and robust conversion rate plans that will drive engagement and acquisition. The Strategist will work hand in hand with developers, designers and marketers and play a key role in our digital transformation. The Strategist brings expertise in design, development and conversion rate techniques. To support this broad scope of responsibility, the Strategist works both in an agile pod and in cross-functional groups. Success will be measured against KPIs that include digital engagement metrics, and acquisition metrics.
   Responsibilities
   
   + Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.
   
   + Interpret data, identify key findings, make recommendations and share learnings based on testing results.
   
   + Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes.
   
   + Build test from the ground up including design, coding and analysis. Work with cross functional teams to leverage expertise and ensure dev and design standards are being met.
   
   + Assist in ad hoc data analysis to pull out relevant data and insights to support digital initiatives and key performance indicators.
   
   Qualifications
   
   Qualifications
   
   + 4+ years of experience in front-end web design and development. Proficiency in HTML, CSS and JavaScript/jQuery.
   
   + Experience with Adobe Analytics, Ensighten, Adobe Launch and/or other digital analytics and marketing tools
   
   + Experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely. Adobe Preferred.
   
   + Experience with DMP and CDP tools such as Adobe Audience Manager, Adobe CDP, Sales Force and Pega.
   
   + Test and learn mindset with strong marketing instincts
   
   + Demonstrated attention to detail and ability to comprehend complex, technical challenges
   
   + Strategic thinking and problem-solving skills
   
   + General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus
   
   #LI-Sourcer3
   
   #LI-Remote
   
   Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
   
   Why Work for Us
   
   At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
   
   Equal Employment Opportunity
   
   Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
   
   Equal Employment and Opportunity Employer/Disabled/Veteran
   
   Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

   Copy this example

   

5. Post your job

   There are a few common ways to find web optimization strategists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your web optimization strategist job on Zippia to find and recruit web optimization strategist candidates who meet your exact specifications.
   • Use field-specific websites such as dice, engineering.com, stack overflow, it job pro.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit web optimization strategists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   If your interviews with web optimization strategist applicants aren't enough to make a decision, you should also consider including a test project. These are often the best, most straightforward, and least bias-prone ways of determining who will likely succeed in the role. If you don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web optimization strategist

   Once you've found the web optimization strategist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new web optimization strategist. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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