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Account marketing representative skills for your resume and career

Updated January 8, 2025
5 min read
Quoted expert
Lloyd Wilson
Below we've compiled a list of the most critical account marketing representative skills. We ranked the top skills for account marketing representatives based on the percentage of resumes they appeared on. For example, 24.1% of account marketing representative resumes contained market trends as a skill. Continue reading to find out what skills an account marketing representative needs to be successful in the workplace.

15 account marketing representative skills for your resume and career

1. Market Trends

Here's how account marketing representatives use market trends:
  • Study clients market trends and research items that they can use to promote and increase their market share.
  • Analyzed market trends and strategies to develop and execute a plan to gain more referrals.

2. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how account marketing representatives use real estate:
  • Managed and created marketing ads for real estate agents and brokers.
  • Promoted company's product among architects, developers, and planners of real estate (commercial and residential).

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how account marketing representatives use crm:
  • Created and analyzed backend reports using Microsoft CRM and Excel.
  • Utilized CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.

4. Customer Satisfaction

Here's how account marketing representatives use customer satisfaction:
  • Summarized, distributed and held monthly discussions regarding customer satisfaction surveys and plans to gradually increase sales and improve customer service.
  • Computerized Anheuser-Busch, Inc. entertainment division resulting in improvements in operating efficiency and customer satisfaction.

5. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how account marketing representatives use technical support:
  • Answered, evaluated and reconciled client telephone service issues/complaints and provided prompt and effective technical support.
  • Performed technical support whenever possible.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account marketing representatives use account management:
  • Specialized in marketing administration, account management and creative services management.
  • Account Management: Managed all aspects of Eastern renewal accounts including calls, negotiations, client and broker relations.

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7. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how account marketing representatives use product development:
  • Consulted with product development on product specifications to increase volume, retention, and maintain profitability.
  • Created, wrote and edited direct mail pieces for membership and product development.

8. Email Marketing

Here's how account marketing representatives use email marketing:
  • Developed and managed mailing lists and executed strategic email marketing campaigns.
  • Create, design, execute, manage Email Marketing Campaigns.

9. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how account marketing representatives use product line:
  • Coordinate corporate marketing functions across company divisions for primarily 2 distinct product lines.
  • Secured balanced performance in all product lines.

10. Customer Support

Here's how account marketing representatives use customer support:
  • Provided post-sales, on-site customer support ensuring customer satisfaction and re-orders.
  • Use simple SQL statements to perform ticket requests, spec outlines and overall customer support.

11. Financial Statements

A financial statement is a report of an individual or a company that includes all the information about the declared assets, the use of money, income, and also the contribution of shareholders over a certain period.

Here's how account marketing representatives use financial statements:
  • Maintained and executed lead sheets and schedules for annual audits of financial statements.
  • Prepared quarterly bad debt reviews and monthly financial statements.

12. Affiliate Marketing

Here's how account marketing representatives use affiliate marketing:
  • Implemented affiliate marketing programs and campaigns, monthly Organized and managed industry events to increase awareness with clients and prospective clients.

13. Journal Entries

Journal entries can be defined as an act of keeping or making records of any transactions either economic or non-economic. The journal entries are made in the accounting systems of an organization. The entries are filled with two main fields; debit and credit. The debit and credit must be equal at the end of a journal entry else it is not considered correct. The journal entries also keep the date of transactions and the names of the accounts that were affected by the transactions.

Here's how account marketing representatives use journal entries:
  • Prepared month-end and year-end journal entries to record all Marketing transactions.
  • Prepare necessary journal entries and accruals for month-end close.

14. Client Relationships

Here's how account marketing representatives use client relationships:
  • Identified opportunities and maintained client relationships to ensure renewals.
  • Recruited to maintain and develop client relationships with Brigar customers.

15. Trade Shows

Here's how account marketing representatives use trade shows:
  • Participated in trade shows/conventions, managed and trained part-time sales force and developed/conducted training seminars for other sales teams throughout US.
  • Represent company at trade shows, expos, and conferences to promote products and services.
top-skills

What skills help Account Marketing Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What account marketing representative skills would you recommend for someone trying to advance their career?

Lloyd Wilson

Professor and Center Director

If the graduate is just starting his/her career with a chemical company then the best advice I can give is to learn all you can about major factors that impact herbicide, fungicide, and insecticide efficacy. Reach beyond the products that the company sale and learn how the crop responds to the array of management inputs. Don’t be hesitant to say I don’t know about something but will get back to you on it. Do get back to them. Learn that when you don’t know something, ask the opinion of the consultants, growers, and researchers you work with.
Do you want to know more?
Read more about what experts have to say about account marketing representative

List of account marketing representative skills to add to your resume

Account marketing representative skills

The most important skills for an account marketing representative resume and required skills for an account marketing representative to have include:

  • Market Trends
  • Real Estate
  • CRM
  • Customer Satisfaction
  • Technical Support
  • Account Management
  • Product Development
  • Email Marketing
  • Product Line
  • Customer Support
  • Financial Statements
  • Affiliate Marketing
  • Journal Entries
  • Client Relationships
  • Trade Shows
  • Payroll
  • Healthcare
  • Business Accounts
  • Business Development
  • Cold Calls
  • Press Releases
  • PowerPoint
  • Facebook
  • Sales Strategies
  • Customer Relations
  • Local Businesses
  • Business Relationships
  • Sales Presentations
  • Client Satisfaction
  • A/P
  • QuickBooks
  • Incentive Programs
  • POS
  • Direct Sales
  • Business Sales
  • Community Events
  • ROI

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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