Advanced Animal Diagnostics (qscoutlab) Leadership

Joy Parr Drach is President of Advanced Animal Diagnostics and brings a unique combination of agribusiness and new product introduction expertise to the company. She was a founder and senior partner of Entira, a management and marketing consulting firm for agribusiness companies, where she led strategic planning programs and implemented management and marketing programs with clients ranging from small start-ups to Fortune 100 industry leaders. She has successfully launched more than 30 new products ranging from U.S. dairy parlors to global herbicides and spray equipment, including product development, pricing strategies, distribution plans, sales training and marketing/promotion planning and execution. Parr Drach is also actively involved in her family’s grain and purebred livestock operation. She earned a bachelor of science in Agricultural Communications from the University of Illinois, and a Master of Business Administration from the University of Chicago.

Joy Parr Drach is President of Advanced Animal Diagnostics and brings a unique combination of agribusiness and new product introduction expertise to the company. She was a founder and senior partner of Entira, a management and marketing consulting firm for agribusiness companies, where she led strategic planning programs and implemented management and marketing programs with clients ranging from small start-ups to Fortune 100 industry leaders. She has successfully launched more than 30 new products ranging from U.S. dairy parlors to global herbicides and spray equipment, including product development, pricing strategies, distribution plans, sales training and marketing/promotion planning and execution. Parr Drach is also actively involved in her family’s grain and purebred livestock operation. She earned a bachelor of science in Agricultural Communications from the University of Illinois, and a Master of Business Administration from the University of Chicago.