Advertising campaign manager education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become an advertising campaign manager. Advertising campaign managers usually study business, advertising, or marketing. 85% of advertising campaign managers hold a bachelor's degree, and 5% hold an master's degree. We analyzed 126 real advertising campaign manager resumes to see exactly what advertising campaign manager education sections show.

The most common colleges for advertising campaign managers are the Pennsylvania State University and the Pennsylvania State University.

There are also many online advertising campaign manager courses to help get the education required to be an advertising campaign manager.

What education do you need to become an advertising campaign manager?

What degree do you need to be an advertising campaign manager?

The most common degree for advertising campaign managers is bachelor's degree, with 85% of advertising campaign managers earning that degree. The second and third most common degree levels are master's degree degree at 5% and master's degree degree at 4%.

Bachelor's, 85%

Master's, 5%

Associate, 4%

High School Diploma, 2%

Other Degrees, 4%

What should I major in to become an advertising campaign manager?

You should major in business to become an advertising campaign manager. 18% of advertising campaign managers major in business. Other common majors for an advertising campaign manager include advertising and marketing.

Business, 18%

Advertising, 13%

Marketing, 12%

Communication, 12%

Other Majors, 45%

Most common colleges for advertising campaign managers

Advertising campaign managers often get their degrees at Pennsylvania State University, University of Washington, and The University of Texas at Arlington. Here are the most common colleges for advertising campaign managers in the US based on their resumes.

Advertising campaign manager common college	Percentages
Pennsylvania State University	10.81%
University of Washington	8.11%
The University of Texas at Arlington	8.11%
University of Northern Colorado	5.41%
Brigham Young University - Idaho	5.41%

Show more common advertising campaign manager colleges

Best majors for advertising campaign managers

Rank	Major	Percentages
1	Business	18.1%
2	Advertising	13.3%
3	Marketing	12.0%
4	Communication	12.0%
5	Public Relations	8.4%

Show more common advertising campaign manager majors

Best colleges for advertising campaign managers

The best colleges for advertising campaign managers are Northwestern University, Stanford University, and University of Southern California.

An advertising campaign manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for advertising campaign managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become advertising campaign managers.

1. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

2. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. Villanova University

Villanova, PA • Private

In-state tuition

$53,308

Enrollment

6,819

5. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

7. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-state tuition

$50,530

Enrollment

4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-state tuition

$15,094

Enrollment

32,974

20 best online courses for advertising campaign managers

Advertising disclosure

1. How to Set Up a Facebook Ads Campaign

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is...

2. Choosing an Objective for a Facebook Ad Campaign

By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook. This guided project is for intermediate level learners who know how to use Facebook’s Ads...

3. Facebook Ads 2023: Launch Your Best Advertising Campaign

4.5

(283)

Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...

4. Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

4.6

(306)

Learn Programmatic Advertising with complete step by step tutorial for Double Click campaign manager...

5. Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through...

6. Digital Content Planning and Management

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. This practical course is designed for current...

7. Complete Programmatic Advertising Course with Tools - 2023

4.6

(436)

Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle Blue Kai...

8. Email Marketing 2021: Build and Launch Effective Campaigns

4.7

(617)

Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful...

9. Introduction to Digital Advertising

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising...

10. [2022] Facebook Ads: Facebook / Instagram Advertising Course

4.1

(950)

This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!...

11. Meta Advertising for Beginners: Facebook Ads & Instagram Ads

4.6

(458)

Set Up Facebook Business Page & Meta Business Manager. Use Meta Business Suite. Launch Traffic & Lead Generation Ads...

12. Marketing Campaign Strategy from A to Z

4.2

(544)

Learn how to launch a Marketing Campaign from start to finish...

13. Supply Chain Management KPIs: Metrics Inventory Performance

4.5

(276)

Key Performance Indicators: Measure & Improve the Performance of your Supply Chain and Inventory Operations Management...

14. Google Ads 2023: How to Drive Sales With PPC!

4.4

(316)

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business...

15. Be a Facebook Ads Pro 2023 with Dekker: Facebook Advertising

4.6

(606)

Groundbreaking Udemy Facebook Ads Unofficial Generatie Leads & Customers Learn from a Fortune 100 Facebook Ads Pro...

16. Performance Management: Objective setting for NEW MANAGERS

4.5

(636)

Learn how to quickly create focus and clarity for your team. Boost team performance with quality performance objectives...

17. Introduction into Facebook Marketing & Facebook Advertising

4.2

(704)

Setup Facebook Business Page. Setup Facebook Pixel. Write Ad Copy. Learn Facebook Advertising. Learn Detailed Targeting...

18. The Complete Programmatic Advertising Course - 2023

4.5

(1,840)

The Longest & Most Complete Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying & Selling...

19. Become a Master of Client and Account Management

4.2

(1,124)

Learn how to effectively manage, retain and grow clients...

20. Digital Advertising and Marketing 101: The Complete Guide

4.4

(4,919)

Complete Digital Marketing Course: Social Media, Search, Video, Display, over 60,000 Students - Updated 2023...

Top 10 most affordable universities for advertising campaign managers

The most affordable schools for advertising campaign managers are University of Florida, suny farmingdale, and california state university - dominguez hills.

If the best universities for advertising campaign managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for advertising campaign managers.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

3. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

4. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

7. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. University of Central Florida

Orlando, FL • Private

In-state tuition

$6,368

Cost of attendance

21,034

10. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Cost of attendance

22,990

Top 10 hardest universities to get into for advertising campaign managers

The hardest universities for advertising campaign managers to get into are Northwestern University, Stanford University, and University of Southern California.

Some great schools for advertising campaign managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for advertising campaign managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

3. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

4. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

5. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

6. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

7. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

8. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

9. Tulane University

New Orleans, LA • Private

Admissions rate

17%

SAT average

1,428

10. Southern Methodist University

Dallas, TX • Private

Admissions rate

51%

SAT average

1,395

Top 10 easy-to-apply-to universities for advertising campaign managers

The easiest schools for advertising campaign managers to get into are Barry University, oklahoma wesleyan university, and notre dame college.

Some schools are much easier to get into. If you want to start your career as an advertising campaign manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for advertising campaign managers.

1. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

4. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

7. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

8. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

9. Cardinal Stritch University

Milwaukee, WI • Private

Admissions rate

71%

SAT average

1,035

10. William Paterson University of New Jersey

Wayne, NJ • Private

Admissions rate

93%

SAT average

994

Average advertising campaign manager salary by education level

According to our data, advertising campaign managers with a Master's degree earn the highest average salary, at $45,627 annually. Advertising campaign managers with a Bachelor's degree earn an average annual salary of $43,517.

Advertising campaign manager education level	Advertising campaign manager salary
Master's Degree	$45,627
Bachelor's Degree	$43,517

Advertising campaign manager education FAQs

What is the best college for Advertising Campaign Managers?

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Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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