Is LinkedIn still relevant?

Yes, LinkedIn is still relevant. While its status as the guaranteed solution for finding a job or job candidates varies for each user, LinkedIn is still a relevant part of the <a href="https://wordpress-1250819-5972544.cloudwaysapps.com/steps-in-the-hiring-process/">hiring process</a>. 87% of recruiters say that LinkedIn is the most effective method of vetting job candidates, and 75% of workers who have recently changed jobs used LinkedIn during their career research process, showing that LinkedIn is still a valuable resource for both recruiters and jobseekers. In addition, every second, there are 77 job applications submitted and six people hired on LinkedIn, with 49 million people searching for jobs on the platform every week. Not only are professionals using LinkedIn to <a href="https://wordpress-1250819-5972544.cloudwaysapps.com/how-to-find-a-job-you-love/">find jobs</a> and job candidates, but LinkedIn has also become a valuable tool for B2B marketers and buyers: 52% of B2B buyers say that LinkedIn has the biggest impact on their research process, and 40% of B2B marketers say that LinkedIn is the most effective channel for finding high-quality leads.

How many people use LinkedIn?

About 706 million people use LinkedIn around the world, and 180 million use it in the U.S. The U.S. accounts for the greatest share of LinkedIn users, with India coming in second place with 83 million users. China comes after that with 60 million, then Brazil with 52 million, and the United Kingdom with 34 million. France, Indonesia, Canada, Mexico, and Italy follow behind the previous five, rounding out the top ten list. The U.S. has about 66.8 million monthly active LinkedIn users, which means that about 48.5% of the country's LinkedIn users log in at least once a month. 16.2% are active on the platform on a daily basis.Worldwide, about 39% of LinkedIn users have paid Premium subscriptions, whether they're job-hunters, business owners, sales and marketing professionals, or recruiters.

How many connections does the average LinkedIn user have?

Most LinkedIn users have less than 500 connections. This is true of 54% of LinkedIn users, which is by far the largest segment. The next-largest is the 27% that have between 501 and 999 connections, followed by 12% who have 1,000 to 1,999, and 3% with 2,000 to 2,999. The number of connections LinkedIn users have depends on their experience level and how many professional connections they've made over the years, but also their goal in making those connections. Those who simply want to use LinkedIn to stay in touch with people they actually know or want to reach out to potential employers will likely have fewer connections than those who are trying to create as large of a network as they can in order to create as many opportunities for themselves as possible.

What is LinkedIn's annual revenue?

LinkedIn's annual revenue is $13.8 billion. This was their total revenue earned in 2025, and it had grown from 2024's annual revenue of $10.3 billion, which was a year-on-year increase of 34%. LinkedIn's annual revenue has increased every year from 2010 to 2025, growing from $243 million in 2010 to the $13.8 billion the company earned in 2025.In 2016, 13 years after LinkedIn's launch, Microsoft acquired the company for $27 million, so now it's enjoying LinkedIn's continuous growth as a part of its bottom line.

How does LinkedIn make money?

LinkedIn makes money from paid subscriptions, advertisements, and recruitment services. Individual users can make a free account, or they can pay for a Premium subscription that unlocks additional features that will help them find a job or get found by recruiters more easily. Many businesses also pay to advertise on LinkedIn using the company's built-in advertising platform that allows them to target specific LinkedIn audiences with ads. Many salespeople also pay LinkedIn to help them generate leads. Since LinkedIn is primarily designed as a way for people to find jobs and market their professional skills, many recruiters pay for LinkedIn's Talent Solutions offerings to help them recruit and hire candidates more effectively. LinkedIn also offers paid professional training services as well.

Who is LinkedIn's target audience?

LinkedIn's target audience is mainly 25- to 34-year-olds who are already in or looking to enter a professional career. 59.1% of LinkedIn users are between 25 and 34 years of age, 20.4% are between 18 and 24 years old, and 17.7% are between 35 and 54 years old. An additional 2.9% are 55 or older. In addition to these age groups, a significant number of college graduates (51%) are on LinkedIn, as are business leaders (four out of five LinkedIn users drive business decisions). Men also make up the majority of LinkedIn users, with 57.2% of users being male and 42.8% being female.

Who are LinkedIn's competitors?

LinkedIn's competitors include Indeed, ZipRecruiter, Monster, Google, and Meta. While Indeed, ZipRecruiter, Monster, and Google don't offer much in the way of social networking, they do have a significant number of recruiters and job-seekers utilizing their services. In addition, Meta has several networking options under its umbrella, and there are many other small professional networking sites looking for a piece of the pie as well.

What industry uses LinkedIn the most?

Information Technology and Services use LinkedIn the most. This has been true for several years, and in 2021, 4.8% of all <a href="https://wordpress-1250819-5972544.cloudwaysapps.com/best-linkedin-profiles/">LinkedIn profiles</a> listed this as the industry they work in. LinkedIn provides a list of 148 industries for users to choose from when they're creating their profiles, which recruiters can then search by as well. The second-most-popular industry on LinkedIn is Hospital Health Care, followed by <a href="https://wordpress-1250819-5972544.cloudwaysapps.com/us-construction-industry-statistics/">Construction</a>, Retail, and Education Management. These top five are usually at the top from year to year. However, Marketing/Advertising saw a 30% increase in popularity from 2019 to 2021, and STEM Jobs/Education and Health Care Administration were also up 19% and 13%, respectively, during this time frame.

35+ Key LinkedIn Statistics [2026]: Users, Businesses, And Must-Know Recruiter Facts

Social Media Company Statistics

Research Summary. LinkedIn continues to be a dominant force in the social media landscape, particularly in the realms of job searching and B2B marketing. Here are some key statistics about LinkedIn as of 2026:

It’s estimated that there are 900 million LinkedIn members worldwide.
Approximately 180 million of those members are based in the U.S.
LinkedIn has users across over 200 countries.
More than 58 million businesses maintain LinkedIn accounts.
16.2% of LinkedIn users access the platform daily.
More than 65 million decision-makers are present on LinkedIn.
87% of recruiters regard LinkedIn as the most effective platform for evaluating job candidates.

General LinkedIn Statistics

In 2025, LinkedIn achieved $13.8 billion in revenue.

This represents a significant increase of approximately $3.5 billion compared to the previous year.
Approximately 180 million LinkedIn users are in the U.S.

This indicates that around 77.5% of U.S. adults have LinkedIn accounts.
There are about 66.8 million monthly active LinkedIn users in the U.S.

Nearly 48.5% of LinkedIn users are active each month, with 16.2% logging in daily.
The U.S. and India continue to have the highest number of LinkedIn users.

The top five countries include China, Brazil, and the United Kingdom as well. Here’s the breakdown of LinkedIn users by country:
- U.S. – 180 million
- India – 99 million
- China – 60 million
- Brazil – 59 million
- United Kingdom – 35 million
France, Indonesia, Canada, Mexico, and Italy complete the top ten list.

LinkedIn Users By Country

Country Number of LinkedIn Users in 2026

United States 180M

India 99M

China 60M

Brazil 59M

United Kingdom 35M

France 26M

Indonesia 23M

Canada 21M

Mexico 19M

Italy 17M

Country	Number of LinkedIn Users in 2026
United States	180M
India	99M
China	60M
Brazil	59M
United Kingdom	35M
France	26M
Indonesia	23M
Canada	21M
Mexico	19M
Italy	17M

LinkedIn Statistics by User Demographics

There are over 65 million company decision-makers on LinkedIn.
51% of U.S. college graduates have a LinkedIn account.
59.1% of LinkedIn users fall within the age range of 25 to 34 years.
20.4% of LinkedIn users are between 18 and 24 years old.
17.7% of LinkedIn users are aged between 35 and 54 years.
2.9% of LinkedIn users are aged 55 or older.
42.8% of LinkedIn users are female, while 57.2% are male.
More than 57 million LinkedIn accounts are registered to businesses, and 120,000 belong to educational institutions.
Four out of five LinkedIn users influence business decisions at their workplace.

LinkedIn Statistics by User Behavior

Most LinkedIn users have less than 500 connections.

Specifically, 54% have fewer than 500 connections. In comparison, 27% have between 501-999, 12% have between 1,000-1,999, and 3% have between 2,000-2,999 connections.
Approximately 39% of LinkedIn users hold paid Premium subscriptions.

These subscriptions cater to various user groups, including job seekers, business owners, sales and marketing teams, and recruiters.
LinkedIn ranks as the most trusted social media platform among users.

50% of respondents in a recent survey agreed that LinkedIn prioritizes user privacy and data protection, outpacing Pinterest at 43% and Facebook at only 30%.

LinkedIn Statistics by Marketing

Ads on LinkedIn can reach 160 million users in the U.S.
Posts that include at least one link see 45% more engagement compared to those without.
Marketers experience conversion rates on LinkedIn that are twice as high as those on other platforms.

LinkedIn Statistics by Sales

40% of B2B marketers consider LinkedIn to be their most effective channel for generating high-quality leads.
Ad exposure on LinkedIn can increase purchase intent by 33%.
Customers who encounter brand messages on LinkedIn are six times more likely to convert.
52% of B2B buyers report LinkedIn significantly influences their research and purchasing processes.

LinkedIn Trends and Projections

The number of monthly active LinkedIn users in the U.S. has grown from 53.8 million in 2018 to 66.8 million in 2022.

Yearly breakdown is as follows:

LinkedIn Number of Monthly Active Users

Year Number of Monthly Active Users

2022 66.8 million

2021 64.7 million

2020 62.1 million

2019 58.5 million

2018 53.8 million

Year	Number of Monthly Active Users
2022	66.8 million
2021	64.7 million
2020	62.1 million
2019	58.5 million
2018	53.8 million

LinkedIn’s annual revenue has surged from approximately $243 million in 2010 to $13.8 billion in 2025.

Here’s a breakdown of LinkedIn’s revenue over this period:

LinkedIn Annual Revenue (2010 – 2025)

Year	Revenue
2025	$13.8 billion
2024	$10.3 billion
2023	$8 billion
2022	$6.7 billion
2021	$5.2 billion
2020	$4.5 billion
2019	$3.7 billion
2018	$2.9 billion
2017	$2.2 billion
2016	$1.5 billion
2015	$972 million
2014	$522 million
2013	$243 million

LinkedIn’s revenue increased by 34% year-on-year from 2021 to 2022.

This marked a growth from $10.3 billion in 2021 to $13.8 billion in 2022, an increase of about $3.5 billion.

LinkedIn Statistics by Job Searching

77 job applications are submitted on LinkedIn every second.
49 million individuals search for jobs on LinkedIn weekly.
Six people are hired on LinkedIn every second.
75% of professionals who recently changed jobs utilized LinkedIn to explore their job and career options.

LinkedIn Statistics FAQ

Is LinkedIn still relevant?

Yes, LinkedIn remains highly relevant. While its effectiveness may vary for individuals, LinkedIn is an integral component of the hiring process.

With 87% of recruiters identifying LinkedIn as the most effective means of vetting candidates, and 75% of job changers leveraging the platform in their career research, it continues to be a vital resource for recruiters and job seekers alike.

Furthermore, 77 job applications are submitted every second, with six individuals being hired on the platform, and 49 million people searching for jobs on LinkedIn each week.

LinkedIn has also emerged as a crucial tool for B2B marketers and buyers, with 52% of B2B buyers stating it significantly impacts their research, and 40% of B2B marketers considering it the most effective channel for high-quality leads.
How many people use LinkedIn?

Approximately 900 million people utilize LinkedIn globally, with around 180 million users in the U.S. The U.S. holds the largest share of LinkedIn users, followed by India with 99 million, China with 60 million, Brazil with 59 million, and the United Kingdom with 35 million.

The U.S. reports about 66.8 million monthly active LinkedIn users, meaning that roughly 48.5% log in at least once a month, while 16.2% use the platform daily.

Additionally, about 39% of LinkedIn users maintain paid Premium subscriptions, whether they are job-seekers, business owners, sales professionals, or recruiters.
How many connections does the average LinkedIn user have?

Most LinkedIn users have fewer than 500 connections. This is true for 54% of users, with 27% having between 501 and 999 connections, 12% having between 1,000 and 1,999, and 3% boasting 2,000 to 2,999 connections.

The number of connections often correlates with an individual’s experience and professional networking goals, with those seeking to expand their networks typically having more connections.
What is LinkedIn’s annual revenue?

LinkedIn’s annual revenue is $13.8 billion. This figure was recorded in 2025, reflecting a growth from $10.3 billion in 2024, demonstrating a year-on-year increase of 34%.

Since its inception, LinkedIn’s revenue has consistently increased, growing from $243 million in 2010 to $13.8 billion in 2025.

In 2016, Microsoft acquired LinkedIn for $27 million, benefiting from its continuous growth as part of its portfolio.
How does LinkedIn generate revenue?

LinkedIn generates revenue through paid subscriptions, advertising, and recruitment services. Users can create free accounts or opt for Premium subscriptions that unlock additional features to enhance job-seeking or recruiting capabilities.

Numerous businesses pay to advertise on LinkedIn, utilizing its advertising platform to target specific audiences. Sales professionals also invest in LinkedIn to facilitate lead generation.

Many recruiters leverage LinkedIn’s Talent Solutions offerings to improve their hiring processes, and the platform also provides paid professional training services.
Who constitutes LinkedIn’s target audience?

LinkedIn primarily targets individuals aged 25 to 34 who are either in or pursuing professional careers. 59.1% of LinkedIn users fall within this age range, while 20.4% are aged 18 to 24, and 17.7% are between 35 and 54 years old. An additional 2.9% are 55 or older.

A substantial number of college graduates (51%) and business leaders (four out of five LinkedIn users influence business decisions) also utilize the platform.

The user demographics also indicate a male majority, with 57.2% of users identifying as male and 42.8% as female.
Who are LinkedIn’s competitors?

LinkedIn faces competition from Indeed, ZipRecruiter, Monster, Google, and Meta. While platforms like Indeed and Monster focus primarily on job searching and do not offer extensive social networking functionalities, they still attract significant numbers of recruiters and job seekers.

Furthermore, Meta provides various networking options, and numerous smaller professional networking sites are emerging in the market.
Which industry utilizes LinkedIn the most?

Information Technology and Services continues to dominate LinkedIn’s user base. This trend has persisted for several years, with 4.8% of all LinkedIn profiles indicating this industry.

Other prominent industries include Hospital Health Care, followed by Construction, Retail, and Education Management.

Notably, Marketing and Advertising saw a 30% rise in popularity from 2019 to 2021, along with increases in STEM and Health Care Administration sectors during the same timeframe.

Conclusion

LinkedIn remains a powerful player in the social media landscape, boasting 900 million members worldwide and an impressive annual revenue of $13.8 billion.

In the U.S., LinkedIn has around 66.8 million monthly active users, with 16.2% logging in daily. The platform serves as a vital resource for professionals seeking to expand their networks, find jobs, or recruit talent, with 57 million business accounts also active.

With 87% of recruiters finding LinkedIn the most effective tool for vetting candidates, and B2B marketers reporting conversion rates that are twice as high as on other platforms, LinkedIn continues to be a valuable asset in the modern job market.

References

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LinkedIn Business. “Professionals Worldwide Gather on LinkedIn to Stay Connected and Informed, Advance Their Careers, and Work Smarter.” Accessed on April 5, 2022.
Pew Research Center. “Social Media Use in 2021.” Accessed on April 5, 2022.
Statista. “Distribution of LinkedIn Users Worldwide as of January 2022, by Age Group.” Accessed on April 5, 2022.
Statista. “Distribution of LinkedIn Users Worldwide as of January 2022, by Gender.” Accessed on April 5, 2022.
Business of Apps. “LinkedIn Usage and Revenue Statistics (2022).” Accessed on April 5, 2022.
LinkedIn. “How Many LinkedIn Connections Should I Have (2021 Updated).” Accessed on April 5, 2022.
Kinsta. “Mind-Blowing LinkedIn Statistics and Facts (2022).” Accessed on April 5, 2022.
eMarketer. “Facebook Ranks Last in Digital Trust Among Users.” Accessed on April 5, 2022.
Oberlo. “10 LinkedIn Statistics.” Accessed on April 5, 2022.
LinkedIn Marketing Blog. “How to Grow Your Brand’s Organic Following on LinkedIn.” Accessed on April 5, 2022.
Demand Gen. “2018 B2B Buyers Survey Report.” Accessed on April 5, 2022.
LinkedIn Pressroom. “Statistics.” Accessed on April 5, 2022.
LinkedIn Business. “The Ultimate List of Hiring Statistics For Hiring Managers, HR Professionals, and Recruiters.” Accessed on April 5, 2022.
Sage Exchange. “LinkedIn Industries List and Rankings (2021).” Accessed on April 6, 2022.
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Social Media Company Statistics

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.

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