15 U.S. Beverage Industry Statistics [2021]: Refreshing Trends, Facts, And Stats

By Chris Kolmar - Oct. 5, 2021

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Research Summary. The production, distribution, and sale of alcoholic and non-alcoholic beverages generate billions of dollars in the United States and worldwide every year. We set out to uncover just how successful the U.S. beverage industry is. After extensive research, our data analysis team concluded:

  • The United States’ beverage industry is valued at $146 billion.

  • Non-alcoholic drink sales in the U.S. amount to roughly $414,838 million.

  • On average, American adults consume 341.1 drink calories, and American children consume 312.6 drink calories every day.

  • The global beverage market is valued at $1,501.06 billion as of 2019.

The us beverage industry is valued at $146 billion

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General U.S. Beverage Industry Statistics

  • Soft drink sales accounted for $2.9 billion of the U.S. beverage market in 2019.

    According to the Beverage Digest, carbonated soft drink sales across the nation amounted to $2.9 billion of the nation’s $146 billion beverage industry in 2019. The report listed Coca-Cola Zero Sugar as the fastest growing soft drink, increasing 11.5% in retail value and 8% in volume that year.

    Soft drink sales represent one of the fastest-growing categories of the beverage market. The industry grew by $200 million between 2018 and 2019 alone. Bottled water represents the second most profitable category, with $1.2 billion in retail sales in 2019.

  • The U.S. beverage industry generates total annual revenue of more than $140 billion.

    In the United States, the alcoholic and non-alcoholic beverage industry brings in roughly $146 billion in revenue each year, according to a 2019 report.

  • PepsiCo is the biggest beverage company in the United States’ beverage market.

    When analyzed by net revenue, PepsiCo is the largest food and beverage company in North America and the third largest beverage firm globally. Founded in 1965, PepsiCo generates roughly $66.415 billion in revenue every year.

    When looking at the international beverage industry, Anheuser-Busch InBev holds the title of the world’s largest beverage company.

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  • The U.S. alcoholic beverage industry has grown by $76,097 million since 2006.

    According to data released by Statista, the alcoholic beverage industry grew by more than $76 million between 2006 and 2019. Sales generated $176,723 million in 2006 and $252,820 million in 2019.

  • The beverage industry is growing at a compound annual growth rate of 1.7%.

    According to a Market Watch report, the global beverage industry is expected to grow at a CAGR of 1.7% between 2021 and 2026. At this rate, the market will be valued at more than $1.691 billion by the end of 2026.

U.S. Beverage Industry Segment Statistics

  • Beer is the largest segment in the alcoholic beverage market by volume of sales.

    According to Statista, Beer is the largest segment in the U.S. alcoholic beverage market, with a volume value of $109,028 million. It’s estimated that the average American adult consumes 94.38 liters of alcoholic drinks, a cost of about $748.20, every year.

  • Across the nation, beer is the most popular alcoholic beverage.

    The beer segment of the beverage industry includes fermented alcoholic beverages made from malted cereal grains, hops, and water. Such drinks most often have an alcohol content of roughly 5%.

    The largest beer distributors across the United States include Anheuser-Busch InBev, Heineken, Diageo, Kirin Holdings, Molson Coors, and Pernod Ricard, among others.

  • Water is the most popular non-alcoholic beverage in the United States.

    According to a CDC report, water is the most popular non-alcoholic beverage in the U.S., accounting for 51.2% of the nation’s total non-alcoholic beverage consumption between 2015 and 2018. Coffee is the second most popular non-alcoholic beverage, accounting for 14.9% of non-alcoholic drink consumption.

    Behind water and coffee, non-alcoholic beverage consumption consists of 10.2% sweetened beverage consumption, 8.7% tea consumption, 5.6% fruit beverage consumption, 5.5% milk consumption, and 3.8% diet beverage consumption.

U.S. Beverage Consumer Statistics

  • Half of Americans drink soft drinks every day.

    As reported by the New York Times, as of 2014, 50% of American adults and 60.7% of American children drink soft drinks or sugary beverages every day. Those numbers are down from 2003 when 61.5% of American adults and 79.7% of American children drink daily sugary drinks.

  • Non-Hispanic Black Americans consume the most sweetened beverages.

    According to a report published by the Centers for Disease Control and Prevention, non-alcoholic beverage consumption among non-Hispanic Black Americans consists of 14.5% sweetened beverages.

    For comparison, sweetened beverage consumption is valued at 14.3% among Hispanics, 9% among non-Hispanic White Americans, and 4.4% among non-Hispanic Asian Americans.

    The CDC defines sweetened beverages as soft drinks, sports and energy drinks, nutritional beverages, and grain drinks. It should be noted that diet soft drinks are not included in the sweetened beverage category but rather accounted for in the diet beverages segment.

  • American’s over the age of 60 consume the most coffee, while those between 20 and 39 years old consume the most water.

    According to a report from the Centers for Disease Control and Prevention, coffee accounts for 20.5% of non-alcoholic beverage consumption among Americans age 60 and older. The report also illustrated water contributed to 46.9% of non-alcoholic beverage consumption among U.S. seniors’

    Meanwhile, for Americans between 20 and 39 years old, water accounts for 56.5% of non-alcoholic beverage consumption, while coffee accounts for just 9.2% of consumption.

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U.S. Beverage Industry FAQ

How big is the beverage industry in the U.S.?

In the United States, the beverage industry is valued at $146 billion. The U.S. drink industry includes both alcoholic and non-alcoholic beverage production and distribution. On average, alcoholic beverage sales generate roughly $252.82 billion annually across the nation, while non-alcoholic drink sales bring in an estimated $414,838 million per year.

What is the top-selling beverage in the U.S.?

Water and beer are the most popular non-alcoholic and alcoholic beverages in the U.S. The nation’s beer industry is currently valued at $109,028 million. As for non-alcoholic drinks, water accounted for 51.2% of the nation’s total non-alcoholic beverage consumption between 2015 and 2018.

Is the beverage industry growing?

Yes. Current projects predict that the global beverage market will reach a value of more than $1.691 billion by the end of 2026. At that rate, the industry will grow at a steady compound annual growth rate of 1.7% over the next five years.

What is the world’s biggest soft drink company?

PepsiCo is the largest soft drink company globally, followed closely by the Coca-Cola Company and Unilever.

Current statistics show that within the United States, Coca-Cola Zero Sugar is the fastest-growing soft drink, increasing 11.5% in retail value and 8% in volume in 2019.

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Conclusion

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

Across the globe, the United States continues to be a leader in the beverage industry. Today, Americans generate a whopping $252.82 billion in alcoholic beverage sales and roughly $414,838 million in non-alcoholic drink sales every year.

With the market expected to continue growing at a steady compound annual growth rate of 1.7% over the next five years, the future of the U.S. beverage industry looks bright.

class="fancy">References
  1. Market Watch. “Beverage Market Size Worth 1,691,470 Million USD.” Accessed on September 15, 2021.

  2. The Coca-Cola Company. “Report: U.S. Sales Of Non-Alcoholic Beverages Grow More Than $5 Billion In 2019.” Accessed on September 15, 2021.

  3. Beverage Companies. “Top 100 Beverage Companies.” Accessed on September 15, 2021.

  4. The New York Times. “Americans Are Putting Down The Soda Pop.” Accessed on September 15, 2021.

  5. Statista. “Alcoholic Drinks.” Accessed on September 15, 2021.

  6. Centers for Disease Control and Prevention. “Non-alcoholic Beverage Consumption Among Adults: United States, 2015-2018.” Accessed on September 15, 2021.

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Author

Chris Kolmar

Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

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