How To Write An Awesome Elevator Pitch (With Examples)

At a professional networking event or a casual encounter, you might need to quickly articulate who you are and what you do. A well-prepared elevator pitch is essential in these scenarios.

In this guide, we will outline the fundamental components of a successful elevator pitch, provide a step-by-step approach to create your own, and share examples tailored for various contexts.

Key Takeaways

• Your elevator pitch should be approximately 30 seconds long or around 75 words.

• The aim of your pitch is to pique interest and encourage a longer conversation.

• Introduce yourself, explain your role, and clarify your goals and offerings in the pitch.

How to Write an Elevator Pitch

Your elevator pitch should address three critical questions:

• Who are you?

• What do you do?

• What are you seeking?

With these points in mind, let’s break down the step-by-step process for writing and delivering your elevator pitch:

1. Introduce yourself. If meeting someone new, smile, shake hands, and say, “It’s great to meet you.” In larger groups or if asked directly, you can skip the formalities and jump right into your pitch.

2. Describe what you do. Rather than just stating your job title, provide insights into your role. Recent graduates might highlight their academic experiences, while seasoned professionals should emphasize key accomplishments or areas of expertise. Start broad and refine your message based on your audience.

3. Clearly articulate your goals. This is the “pitch” aspect. Whether seeking a job, internship, or networking connection, include a specific request. Focus on how you can benefit your listener or their organization to encourage further engagement.

4. Conclude with a call to action. Finish with a clear request, whether it’s to discuss potential opportunities or to follow up via email. Keep your ask simple and respectful of their time.

5. Express gratitude. Regardless of the outcome, thank the listener for their time and consideration. It’s courteous and leaves a positive impression.

Example of an Elevator Pitch

Being able to effectively communicate your value is essential. An elevator pitch is a brief, persuasive statement designed to generate interest in you, your project, or your ideas.

This pitch effectively introduces the speaker and outlines their experience while focusing on their interests, making it relatable to the listener.

What Is an Elevator Pitch?

An elevator pitch is a succinct 30-second summary of your professional background or an overview of a project, service, or product. The objective is not to secure a job immediately but to intrigue the listener enough to engage in a more comprehensive discussion later.

A well-crafted elevator pitch simplifies the process of introducing yourself professionally and expanding your network. Mastering your elevator pitch is a vital tool in your job-seeking arsenal.

Where You’ll Use an Elevator Pitch

Whenever you interact socially or professionally, someone is bound to ask about you.

Here are some scenarios where your elevator pitch will be beneficial:

• Job interviews. Your elevator pitch is an excellent response to “Tell me about yourself.” It’s concise and gives room for follow-up questions. However, be mindful to adjust your pitch to avoid redundancy in answers to other common interview questions.

• Social events. Elevator pitches are also appropriate in casual settings when someone asks, “What do you do?” Tailor your pitch to be less formal but still engaging.

• Career fairs. Prepare to deliver your elevator pitch repeatedly at career fairs. This setting is ideal for practice, so adjust your message based on your audience, especially when speaking to recruiters.

• Resume summary statement. A resume summary statement is akin to an elevator pitch but customized for the specific job application.

• Professional profiles. Update your LinkedIn profile summary to reflect your elevator pitch, ensuring it appeals to a broad audience without being overly tailored.

• Business conferences. Use your pitch to network at conferences, whether you’re looking for new connections or simply attending to learn.

• Elevators. Naturally, the original context of the elevator pitch!

Having an elevator pitch ready will prepare you for a variety of situations.

Who You’re Writing an Elevator Pitch For

Your pitch is primarily for individuals who can assist you in some capacity. This may include anyone who asks:

• What do you do?

• Can you tell me about yourself?

• What makes you unique?

How to Prepare to Deliver Your Elevator Pitch

To effectively deliver your elevator pitch, preparation is key. Here are some strategies to ensure you present with confidence:

• Practice in front of a mirror. While it may feel awkward, this method helps you become comfortable with your delivery and observe your body language.

• Rehearse with a friend. Gather feedback on your pace, tone, and clarity.

• Remember to smile. A smile can positively impact your tone and body language, making you more approachable.

• Check your appearance. Ensure you look confident and polished before delivering your pitch.

Tips for Crafting Your Elevator Pitch

1. Define Your Objective and Describe Your Role

   Start by identifying your goals and articulating them clearly. This initial step is crucial for all aspects of your career, from resume writing to interview responses.

   Example Intro to Your Elevator Pitch

   “Hello, I’m [your name], a writer with five years of experience in the online content industry, currently seeking opportunities in San Francisco with both digital and print firms.”

   That introduction will take about ten seconds, leaving you time to elaborate on your skills and how you can benefit your audience.

2. Highlight Your Unique Value

   Convey what sets you apart in a clear manner. This could be referred to as your unique selling proposition, which explains why you are a desirable candidate.

   Example Intro to Your Elevator Pitch Refined

   “Hello, I’m [your name], a writer with five years of experience in the online content industry. Colleagues commend my endless curiosity and ability to meet deadlines. I’m looking for opportunities in the San Francisco area with online and print companies.”

   This adds value by showcasing not just your role but also personal traits that are relevant to your industry.

3. Engage Your Audience

   Tailor your pitch to your audience to make it resonate. Consider their background and needs, and adjust your pitch accordingly.

   Ask a question that invites interaction, which shows you value their perspective and keeps the conversation flowing.

   Full Example Elevator Pitch

   “Hello, I’m [your name], a writer with five years of experience in the online content field. I’m often tasked with diverse projects, demonstrating my adaptability in a fast-paced environment. With many companies seeking online content but hesitant to hire agencies, I’m looking for opportunities where my skills in video marketing and design can be utilized. I heard your firm has been successful in video marketing; could you share what strategies have worked for you?”

   This approach not only conveys your capabilities but also prompts a discussion about their needs.

Common Elevator Pitch Mistakes

Avoid these common pitfalls when preparing your elevator pitch:

1. Neglecting the listener’s perspective. While your pitch is about you, it’s important to relate your skills and experiences to the listener’s interests.

2. Being vague. Specificity is key. Share a quick story or a fact that clearly illustrates your contributions and impact.

3. Speaking too quickly. Rushing through your pitch can lead to misunderstandings. Speak at a comfortable pace to ensure clarity.

4. Sounding rehearsed. Avoid delivering a mechanical pitch. Focus on key points and speak naturally to maintain engagement.

5. Rambling. Keep your pitch concise; avoid overwhelming the listener with excessive details.

6. Overusing jargon. Ensure your pitch is accessible by avoiding technical language that may confuse your audience.

Elevator Pitch FAQ

1. What are the essential components of an elevator pitch?

   Your elevator pitch should cover who you are, what you do, and what you’re looking for. This clarity provides the listener with a comprehensive understanding of your profile.

2. What is a frequent mistake in elevator pitches?

   A common mistake is overlooking the listener’s needs. Articulating how you can benefit them is crucial for engaging your audience effectively.

3. How long should an elevator pitch be?

   An elevator pitch should last about 30 seconds or roughly 75 words. This duration is ideal for delivering your message succinctly during brief encounters.

References

1. Princeton University – What is an elevator pitch and why do I need one?

Author

David Luther

David Luther was the Content Marketing Editor for the Zippia Advice blog. He developed partnerships with external reporting agencies in addition to generating original research and reporting for the Zippia Career Advice blog. David obtained his BA from UNC Chapel Hill.