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The largest car rental company in the U.S. is Enterprise Holdings, boasting a revenue of $30 billion and 1.1 million vehicles in operation.
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As of 2026, the U.S. car rental industry holds a market size of approximately $54.2 billion.
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In 2021, about 29.2 million cars were rented in the U.S.
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The global car rental market is anticipated to grow at a CAGR of 7.5% through 2029.
Identifying the largest car rental companies can be accomplished through various metrics such as the number of vehicles in service, locations nationwide, and estimated revenue figures. To ensure a comprehensive overview, we’ve compiled these statistics for the year 2022, reflecting the latest figures available.
Despite the industry’s recovery from the pandemic, major car rental companies have adapted to shifting consumer behavior and demand dynamics in a post-COVID landscape, leading to a resurgence in travel and rentals.
DETAILED LIST OF THE 10 LARGEST CAR RENTAL COMPANIES
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Enterprise Holdings. Clayton, Missouri, USA
Cars in Service in USA: 1.1 million
Number of Locations: 6,000
2022 Estimated Revenue: $30 billionEnterprise Holdings is well-known for its flagship Enterprise Rent-A-Car brand but also includes Alamo Rent A Car and National Car Rental. Established in 1957, the company has consistently prioritized customer service, contributing to its status as a leader in the industry.
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Independents.
Cars in Service in USA: 42,000
Number of Locations: 4,200
2021 Estimated Revenue: $24.7 billionIndependent car rental agencies collectively operate around 42,000 vehicles, averaging ten cars per location. While smaller than the giants, they still generate significant revenue, demonstrating the diversity of the market.
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Avis Budget Group. Parsippany-Troy Hills, New Jersey, USA
Cars in Service in USA: 350,000
Number of Locations: 3,200
2022 Estimated Revenue: $12 billionAvis Budget Group’s portfolio includes Avis and Payless, although it does not encompass Zipcar, which operates on a membership model. Founded in Detroit in 1946, Avis was the first rental agency linked to aviation, which significantly influenced its growth.
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Cars in Service in USA: 430,000
Number of Locations: 3,800
2022 Estimated Revenue: $8.68 billionHertz, which includes brands like Firefly and Thrifty, experienced significant restructuring after filing for bankruptcy in May 2020. Originally founded in 1918, Hertz has played a pivotal role in shaping the car rental landscape.
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Sixt. Pullach, Germany
Cars in Service in USA: 18,500
Number of Locations: 100
2022 Estimated Revenue: $3.39 billionSixt, a family-owned business that began in 1912, has expanded significantly in the U.S. since its entry into the market in 2011. Their global experience and customer-focused approach have fueled their growth in America.
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Fox Rent A Car. Los Angeles, California, USA (multiple locations)
Cars in Service in USA: 18,200
Number of Locations: 21
2022 Estimated Revenue: $249 millionFounded in 1989, Fox Rent A Car caters to budget-conscious travelers with a focus on airport locations. Acquired by Europcar Mobility Group in 2019, they continue to expand their presence in the U.S. market.
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ACE Rent A Car. Indianapolis, Indiana, USA
Cars in Service in USA: 9,000
Number of Locations: 60
2020 Estimated Revenue: $73 millionFounded in 1966, ACE Rent A Car started as a car wash and has since evolved into a notable player in the rental market, retaining ownership of its brand after selling its rental business to Avis Budget Group in 2014.
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NP Auto Group. Laurel, Maryland, USA
Cars in Service in USA: 7,500
Number of Locations: 100
2020 Estimated Revenue: $60 millionOperating under a franchise model, NP Auto Group emphasizes customer service and training for franchisees, contributing to its reputation in the rental market.
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U-Save Auto Rental System. Ridgeland, Missouri, USA
Cars in Service in USA: 5,500
Number of Locations: 124
2020 Estimated Revenue: $22 millionFounded in 1979, U-Save offers budget-friendly rental options and has grown to over 200 locations globally, focusing on customer satisfaction.
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Rent-A-Wreck of America. Laurel, Maryland, USA
Cars in Service in USA: 1,750
Number of Locations: 71
2020 Estimated Revenue: $18 millionFounded in 1968, Rent-A-Wreck targets customers who may face difficulties renting from traditional agencies, focusing on affordability and accessibility.
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Largest Car Rental Companies FAQ
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Who is the largest car rental company?
Enterprise Holdings is the largest car rental company in the U.S. It operates 6,000 locations with 1.1 million vehicles in service, generating an estimated revenue of $30 billion in 2022.
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Is the car rental industry profitable?
Yes, the car rental industry is profitable. Despite high overhead costs, the consistent demand for rental vehicles typically leads to successful business outcomes. However, maintaining demand is crucial, as the industry learned during the pandemic when rental rates plummeted.
Author
Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.
