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10 Largest Chocolate Brands In The United States

By Kristin Kizer
May. 25, 2021
Last Modified and Fact Checked on:

10 Largest Chocolate Brands in the United States (2026 Edition)

Have you ever wondered if your favorite chocolate bar is truly the best? While taste is subjective, understanding which chocolate brands are the most popular can enhance your appreciation for these sweet treats. In 2026, let’s explore the top chocolate brands that Americans are reaching for.

This updated list highlights the favorites among chocolate lovers and ranks your beloved chocolate brands.

  1. Reese Products Jobs (Overview)

  2. The Hershey Company Jobs (Overview)

  3. M&M Associates Jobs (Overview)

  4. Hershey’s Almond Jobs (Overview)

Detailed List of the 10 Largest Chocolate Brands in the United States

  1. Snickers. McLean, Virginia

    Number of consumers in millions: 48.06

    Snickers continues to be a top favorite among chocolate enthusiasts. The brand’s clever marketing slogan, “You’re not you when you’re hungry,” paired with “Snickers satisfies,” has solidified its place in popular culture. The candy bar features nougat, caramel, peanuts, and chocolate, while variations like Snickers Almond and Snickers White cater to diverse tastes.

    Owned by Mars, Incorporated, Snickers was introduced in 1930, named after the Mars family’s favorite horse. Interestingly, it was marketed as Marathon in the U.K. until the name was unified globally.

  2. Reese Products. Derry Township, Pennsylvania

    Number of consumers in millions: 42.86

    Reese’s, a beloved candy brand marketed by The Hershey Company, combines chocolate and peanut butter in delightful ways. Created in 1928 by H.B. Reese, who worked under Milton S. Hershey, Reese’s Peanut Butter Cups became a standout product, leading to a merger with Hershey in 1963. Today, it remains one of Hershey’s top sellers.

    3. Find Reese Products Jobs Near Me

  3. The Hershey Company. Derry Township, Pennsylvania

    Number of consumers in millions: 42.58

    The iconic Hershey’s Kisses have been a staple since 1907, and their unique design helped them stand out in a crowded market. Production temporarily halted in 1942 due to aluminum foil rationing, leading to the creation of military D ration bars. Today, Hershey’s Kisses come in an array of flavors, maintaining their popularity without the wartime associations.

    4. Find The Hershey Company Jobs Near Me

  4. Kit Kat. Derry Township, Pennsylvania

    Number of consumers in millions: 41.45

    Globally produced by Nestle, Kit Kat is made in the U.S. by the H.B. Reese Candy Company, part of The Hershey Company. Launched as Rowntree’s Chocolate Crisp in 1935, it underwent name changes and was introduced in the U.S. in 1970. The famous jingle “Gimme a break” has been part of its marketing since 1986.

  5. M&M Associates. McLean, Virginia

    Number of consumers in millions: 40.36

    M&M’s are known for their colorful candy coating and have become a beloved treat since their introduction in 1941. Inspired by chocolate coatings given to soldiers, they were initially aimed at the military market during WWII. The tagline “Melts in your mouth, not in your hand” debuted in 1949, and Peanut M&Ms quickly became a favorite variant.

    6. Find M&M Associates Jobs Near Me

  6. The Hershey Company. Derry Township, Pennsylvania

    Number of consumers in millions: 29.02

    The Hershey’s bar, known as “The Great American Chocolate Bar,” has been a favorite since its launch in 1900. Milton Hershey’s inspiration from German chocolate manufacturing led to the creation of this iconic product. While various flavors exist, the classic Hershey’s bar remains the most popular.

    7. Find The Hershey Company Jobs Near Me

  7. Almond Joy. Derry Township, Pennsylvania

    Number of consumers in millions: 27.48

    Almond Joy, another product from The Hershey Company, was introduced in 1946 as a variation of the Mounds bar. It features sweetened coconut and almonds covered in milk chocolate. The catchy slogan, “Sometimes you feel like a nut, sometimes you don’t,” has made it a memorable candy option.

  8. Butterfinger. Chicago, Illinois

    Number of consumers in millions: 25.82

    Manufactured by the Ferrara Candy Company, a subsidiary of Ferrero, Butterfinger features a crispy peanut butter core covered in chocolate. Created in 1923, it has had various owners, with Ferrara acquiring it in 2018. The brand is known for its edgy marketing, often featuring characters from The Simpsons.

  9. Hershey’s Almond. Derry Township, Pennsylvania

    Number of consumers in millions: 25.51

    The Hershey’s Almond bar, introduced in the early 1900s, is a classic that incorporates almonds into the original Hershey’s chocolate bar. After experimenting with chopped almonds, the company reverted to whole almonds due to consumer preference.

    10. Find The Hershey Company Jobs Near Me

  10. 3 Musketeers. McLean, Virginia

    Number of consumers in millions: 22

    The 3 Musketeers bar features a whipped mousse center covered in chocolate. Originally, it had three pieces with different flavors but eventually focused on the chocolate variant. Introduced by Mars, Incorporated, it has also seen various flavor variations over the years.

Understanding the landscape of chocolate brands in the U.S. helps consumers appreciate the rich history and innovation behind their favorite treats. Whether you favor classic options like Hershey’s or crave the unique flavors of Reese’s, the chocolate industry continues to evolve, offering something for every palate.

As you explore these brands, consider looking into job opportunities within these companies to fuel your passion for chocolate.

Author

Kristin Kizer

Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

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