- Electronics Brands
The 10 Largest Smartphone Companies in the World (2026 Update)
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The largest smartphone company in the world is Apple, with 2025 sales of $400 billion and a market share of 22%.
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As of 2025, the global smartphone industry has a market size of $550 billion.
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92.5% of the global population owns a smartphone.
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The global smartphone market is projected to grow at a CAGR of 6.5% through 2030.
Smartphones have become essential to our daily lives, serving not just as communication tools but also as powerful devices for work, education, and information. As we move further into 2026, the reliance on smartphones continues to grow, making it hard to imagine life without these pocket-sized computers.
The significance of smartphones is underscored by the substantial sales figures and the dominance of a few key players in the global market. In 2022 alone, global smartphone sales reached an impressive 1.5 billion units, highlighting the ongoing demand for these devices.
To better understand the current landscape, we’ve compiled a list of the top 10 largest smartphone companies in the world based on their sales and market presence as of 2025.
Detailed List of the 10 Largest Smartphone Companies
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2025 Sales: $400 billion
Apple remains a leader in the smartphone industry, with its iPhone series continuing to capture the hearts of consumers globally. The company employs over 150,000 people across 25 countries.
Since the launch of the iPhone in 2007, Apple has sold over 2.5 billion units, cementing its legacy as a pioneer in smartphone technology. The iOS operating system, exclusive to Apple devices, supports a robust ecosystem with over 2.5 million apps available on the App Store.
Brand loyalty and innovation keep Apple on a steady growth path.
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2025 Sales: $260 billion
Samsung, founded in 1969, is the largest smartphone manufacturer in the world, employing nearly 300,000 people across 74 countries. Its Galaxy series of smartphones, including the Galaxy S23 and Galaxy Z Fold 5, remain highly popular.
Samsung’s devices run on the Android operating system, enabling a wide array of apps and services. Despite facing a slight decline with a market share of 18%, Samsung continues to innovate and adapt to changing consumer preferences.
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Huawei
2025 Sales: $95 billion
Founded in 1987, Huawei has established itself as the largest Chinese smartphone manufacturer and the third largest globally. The company employs approximately 190,000 people across 170 countries.
Huawei continues to innovate in smartphone technology, especially in camera capabilities, with popular models like the Huawei P50 Pro. Despite challenges in the U.S. market, Huawei has maintained a strong presence in Europe and Asia.
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2025 Sales: $70 billion
Lenovo, founded in 1984, remains relevant in the smartphone market while primarily focusing on its laptop and PC divisions. The company employs over 60,000 people and operates in more than 180 countries.
Lenovo’s popular smartphone models include the Moto G series and Motorola Edge. The company continues to explore innovations in mobile technology.
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Xiaomi
2025 Sales: $50 billion
Xiaomi, established in 2010, has rapidly expanded its market presence, particularly in Asia and Europe. The company employs around 20,000 people and continues to grow its footprint globally.
Known for affordable yet powerful smartphones, Xiaomi’s popular models include the Redmi Note 11 and Mi 11. The brand has gained a loyal customer base and is projected to grow further.
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Oppo
2025 Sales: $40 billion
Founded in 2004, Oppo has established itself as a strong player in the smartphone market, employing approximately 40,000 people worldwide.
With popular models like the Oppo Reno 8 and F21 Pro, the company continues to innovate in camera technology and design. Despite challenges, Oppo maintains a stable market position.
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ZTE
2025 Sales: $18 billion
ZTE, founded in 1985, is a public company operating under the Chinese government. The company employs over 70,000 people and is popular in its home market.
ZTE smartphones, such as the Axon 20 and Blade series, are known for their affordability and features, operating on the Android system.
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Vivo
2025 Sales: $9 billion
Established in 2009, Vivo has gained recognition for its innovative smartphones, particularly in Asia and other emerging markets. The company employs around 12,000 people.
Popular models include the Vivo V21 and Vivo X70, which emphasize camera technology and user experience.
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2025 Sales: $5 billion
LG, another South Korean giant, has shifted focus away from smartphones but still maintains a presence in the market. The company employs over 210,000 people globally.
While not a primary focus, LG’s legacy devices like the LG Velvet still attract a niche audience.
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2025 Sales: $4.5 billion
Alcatel, the only European company on this list, continues to operate globally after merging with Nokia Networks in 2016. The company is known for producing budget-friendly smartphones.
Popular models include the Alcatel 3 and Alcatel 1. These devices are designed to offer value for budget-conscious consumers.
U.S. Smartphone Industry FAQ
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How many people own smartphones in the United States?
Approximately 315 million people own smartphones in the United States, representing about 93% of the population. This is a significant increase compared to 2011 when only 35% of Americans owned smartphones.
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What country has the most cell phones?
Macau, China has the highest number of mobile phones per capita, with 350 mobile phones per 100 people. Other top-ranking regions include Hong Kong and the United Arab Emirates.
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How big is the smartphone industry?
The global smartphone industry is valued at approximately $550 billion as of 2025. With about 1.5 billion units sold in 2025, the market continues to show robust growth.
References:
https://www.visualcapitalist.com/top-smartphone-brands-2020/
- Electronics Brands
Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
