10 Largest Vodka Brands in the United States (2026 Edition)
Curious about the most popular vodka brands in the United States? The vodka market has seen a surge in popularity, particularly with the rise of flavored varieties. As of 2026, we explore which brands dominate the U.S. vodka landscape based on their volume sales measured in thousand 9-liter cases.
Detailed List of the 10 Largest Vodka Brands in the United States
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Smirnoff. Park Royal, London
Total sales in thousand 9-liter cases: 8,898
Smirnoff vodka originated from a distillery in Moscow, Russia, founded by Pyotr Arsenyevitch Smirnov in 1864. Today, it’s owned by Diageo and produced globally, including in Plainfield, Illinois. The brand gained fame with its charcoal filtration process and has expanded into 22 different flavored vodkas, adapting to modern consumer tastes.
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Tito’s Handmade Vodka. Austin, Texas
Total sales in thousand 9-liter cases: 8,808
Founded by Bert Butler “Tito” Beveridge II in 1997, Tito’s Handmade Vodka started with a modest production of 1,000 cases. Distilled from yellow corn, Tito’s has focused on quality, earning a reputation for its craft approach. Despite its evolution into large-scale production, it retains the “handmade” label, thanks to FDA regulations.
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New Amsterdam. Modesto, California
Total sales in thousand 9-liter cases: 5,299
Launched in 2011 by E. J. Gallo Winery, New Amsterdam vodka quickly made its mark with a focus on smoothness and affordability. Their marketing strategies resonate with younger consumers, which has contributed to their rapid growth in market share.
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Svedka. New York, NY
Total sales in thousand 9-liter cases: 4,523
Svedka Vodka, produced from Swedish winter wheat, was acquired by Constellation Brands in 2007. Known for its quintuple distillation process, Svedka has positioned itself as a premium vodka option with a growing range of flavors.
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Absolut. Stockholm, Sweden
Total sales in thousand 9-liter cases: 3,490
Produced in Sweden and owned by Pernod Ricard, Absolut Vodka has a rich history dating back to 1879. Its innovative marketing and introduction of flavored options have helped it maintain a strong presence in the U.S. market.
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Burnett’s Vodka. Bardstown, Kentucky
Total sales in thousand 9-liter cases: 2,741
Burnett’s Vodka, owned by Heaven Hill Brands, utilizes a quadruple distillation process. Launched in 1991, it boasts an expansive flavor lineup and has been recognized with multiple awards, appealing to budget-conscious consumers.
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Pinnacle. Chicago, Illinois
Total sales in thousand 9-liter cases: 2,460
Pinnacle vodka, created by White Rock Distillery in 2002, is now under Beam Suntory. Known for its extensive and creative flavor range, Pinnacle has gained recognition for both its flavored and traditional vodka offerings.
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Ketel One Vodka. Schiedam, The Netherlands
Total sales in thousand 9-liter cases: 2,407
With roots tracing back to 1691, Ketel One is a family-owned brand that gained prominence in the U.S. cocktail scene during the 1980s. A partnership with Diageo in 2008 has helped expand its reach and reputation.
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Skyy. San Francisco, California
Total sales in thousand 9-liter cases: 2,390
Skyy Vodka, established in 2009, was designed to have a low level of congeners, resulting in a cleaner product. Acquired by Campari Group, it has expanded its portfolio with various flavors, enhancing its appeal in mixed drinks.
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Barton’s Vodka. New Orleans, Louisiana
Total sales in thousand 9-liter cases: 1,933
Barton’s Vodka, known for its affordability, is produced under the Sazerac Company umbrella. The brand has a long history, having been founded in 1879, and has adapted over the years to maintain its market presence.
In conclusion, the vodka market in the U.S. continues to thrive as consumer preferences evolve. As brands innovate and expand their offerings, especially in the flavored vodka segment, they remain competitive in a dynamic landscape. Whether you prefer classic options or adventurous flavors, the leading brands have something to cater to every palate.
Author
Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.
