Since the time of the ancient Greeks, Wine is the perfect fancy, fruity drink for any occasion. In fact, in the United States, wine is the second most popular alcoholic drink in the country after beer and is consumed by 34% of Americans who drink alcohol.
With that in mind, it’s no wonder there are a few highly popular brands out there offering something for everyone, regardless of taste, budget, or lifestyle. And, due to the niche nature of the drink, wine companies develop and release an average of 240 new wine brands each year.
These brands regularly change and adapt to fit the desires of their consumers all the time, and new brands emerge regularly. After all, there’s even a huge variety of wines that can fall under the same brand.
So with that in mind, what are the best-selling wine brands in the world today? To answer that, we’ve gathered a list of the top 10 best-selling wine brands in the world, based on their volume (cases) sold in 2019.
Detailed List of the 10 Best Selling Wine Brands
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Barefoot
2019 Volume Sold: 18 million cases
Parent Company: E J Gallo WineryProduced in Modesto, California, Barefoot wine was purchased by E J Gallo Winery in 2005. Originally though, Barefoot Wine was introduced in 1986 by Michael Houlihan Bonnie Harvey, under the slogan: “Get Barefoot and Have a Great Time!”
Barefoot has 17 unique blends under its brand, including Zinfandel, Shiraz, Merlot, Pinot noir, Cabernet Sauvignon, Chardonnay, Riesling, and more. These brands are highly popular around the world, being exported to Canada, Europe, and Asia.
When it comes to sports, Barefoot sponsors the Association of Volleyball Professionals. Additionally, the brand partnered with the Surfrider Foundation in 2007 to form the Barefoot Wine Beach Rescue Project.
More recently, Barefoot Wine grew by 19.2% in value in 2019. The brand also announced its launch of a wine-infused hard seltzer line in January of 2020. The new flavors include Pineapple Passion Fruit, Cherry Cranberry, Peach Nectarine, and Strawberry Guava.
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2019 Volume Sold: 15 million cases
Parent Company: E J Gallo WineryAlso produced by E J Gallo Winery, Gallo was the company’s first brand. In 1933, Ernest J. Gallo co-founded the company using $5,900 in borrowed cash from his mother-in-law, and the brand was born.
This brand is rather historical, as Ernest J. Gallo and his brother founded their company right after the repeal of Prohibition. Together, they produced 177,000 gallons of wine in their first year alone.
Today, Gallo is one of the most widely exported wines throughout the world. For instance, its 2019 volume was estimated at 15 million.
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Yellow Tail
2019 Volume Sold: 11.5 million cases
Parent Company: Casella Family BrandsDeveloped in 2000 by Casella Family Brands, Yellow Tail is a newer wine brand that has always been marketed to other countries. By 2011, it actually became the number one imported wine to the United States for a few years.
The brand’s main 540-acre vineyard is located in Riverina, Griffith, New South Wales. The production from that vineyard alone comprises approximately one-third of the grapes harvested for the production of Yellow Tail.
Yellow Tail also makes several different wines from the following grape varieties: Moscato, Riesling, Semillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, and more.
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Changyu
2019 Volume Sold: 10.7 million cases
Parent Company: Changyu Pioneer Wine Co.Changyu is well known as China’s oldest and largest wine brand. It’s produced by Changyu Pioneer Wine Co., located in Yantai, Shandong, founded in 1892.
Zhang Bishi, an overseas Chinese diplomat, founded the brand to develop Chinese industry. He originally bought 2,000 plants from the United States, but these plants didn’t do well when transplanted. As a result, he ended up buying 640,000 more from Europe. These plants also struggled in Chinese soil, with only 20 to 30% of them surviving.
Today though, the wine thrives as a unique brand, as Zhang’s solution was to graft wild plants from northeast China to the foreign plants. This created an insect, disease, and cold-resistant vine that grew sugar-rich fruit.
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2019 Volume Sold: 10.5 million cases
Parent Company: Constellation BrandsEstablished in 1966, Robert Mondavi is a fine wine brand with vineyards across Napa Valley, California. As the name suggests, the brand’s founder was Robert Mondavi.
This brand is well known for its Cabernet Sauvignon wine, Sauvignon Blanc grapes, and Mr. Mondavi’s signature wine, Fume Blanc. Recently, the brand’s chief winemaker, Geneviève Janssens, received Wine Enthusiast’s Winemaker of the Year honor.
Robert Mondavi wine is produced across three main vineyards. The original being the To Kalon Vineyard, while the newer two are Wappo Hill Vineyard and the Los Carneros Vineyard. Together, they occupy over 7,000 acres!
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2019 Volume Sold: 10.2 million cases
Parent Company: Trinchero Family EstatesLike many others on this list, Sutter Home is produced in California. The brand is one of the oldest on this list as well, being established in 1874.
However, Sutter Home’s most notable innovation came in with the introduction of White Zinfandel in 1972. This was a new style of premium wine that became more popular over time. By 1987, it was the best-selling premium wine in the United States.
Currently, Sutter Home stands as the second-largest family-owned winery in the world. In general, all of the brand’s winemaking, bottling, shipping, and warehousing are centered around three main locations in Napa Valley. There, they produce 21 varietal wines.
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Hardys
2019 Volume Sold: 8.9 million cases
Parent Company: Accolade WinesPopular in the UK and around the world, Hardys is another Australian wine brand that makes this list. This brand is manufactured by Accolade Wines, a large South Australian company that was founded in 1853.
Hardys, originally made by McLaren Vale by Thomas Hardy, is nearly just as old as the first vineyards for the brand were planted in 1854.
Today, Hardys is the number one Australian wine brand in the UK and the second most popular in the U.S. In 2019, the brand shifted its business focus toward the “foodie” scene, creating a series of wines intended to be paired with food in restaurants and bars. Some of these new wines include a Shiraz, Chardonnay, and rosé.
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Casillero del Diablo
2019 Volume Sold: 8.9 million cases
Parent Company: Concha y ToroProduced in Chile, Casillero del Diablo is the most popular Latin American wine brand in the world. Currently, there are vineyards for this brand in Chile, Argentina, and the United States, covering nearly 25,000 acres. Concha y Toro is the brand’s parent company and ships it out to 135 countries year-round.
Casillero del Diablo was created in 1966 and was Concha y Toro’s first hallmark brand. More recently, this wine brand was named the second most powerful wine brand in the world by Wine Intelligence in 2019. In the same year, it also had a volume of 8.9 million cases.
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Great Wall
2019 Volume Sold: 7 million cases
Parent Company: China Foods LimitedAs one of the largest wine brands in China, Great Wall produces over 50,000 barrels of wine per year from nearly 200 acres of vineyards. Over ten different kinds of grapes are grown in these properties. Worldwide, Great Wall is sold in over 20 countries.
The brand was founded in 1983 and is a subsidiary of state-owned China Foods Limited (COFCO Group). Currently, Great Wall mainly competes with Changyu, and its top Cabernets can retail at around $70.
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Echo Falls
2019 Volume Sold: 3.1 million cases
Parent Company: Accolade WinesBeing established in 2003, Echo Falls is one of the newer wine brands on this list. While it’s the third Australian brand mentioned, being produced by Accolade Wines, it’s also made in California vineyards.
Echo Falls is highly popular in the UK, being the second most consumed brand behind Hardys. The brand’s range of varietal wines includes White Zinfandel, Cabernet Sauvignon, Chardonnay Pinot Grigio, Chardonnay, Pinot Grigio, and more.
Additionally, Echo Falls also has a range of Fruit Fusions and launched its first spirit, a berry-flavored vodka, in 2017.
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Author
Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. Jack received his BS from Hampshire College.
