Paramount Plus Statistics [2021]: User Count, Facts, And Stats On ViacomCBS’ New Streaming Service

By Chris Kolmar - Oct. 5, 2021

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Research Summary. ViacomCBS’ new streaming service, Paramount Plus, is up and running. We compiled statistics on Paramount Plus’ latest revenue, user, and viewership metrics. After extensive research, our data analysis team concluded:

  • Paramount Plus has 42 million global subscribers.

  • ViacomCBS generated $816 million in revenue during the first quarter of 2021. It is unclear how much Paramount Plus generated, but experts say its 65% quarterly revenue growth was driven by the new streaming service.

  • It’s estimated that the Paramount Plus app was downloaded 277,184 times in its first five days on the app store. Of those global downloads, roughly 241,140 came from the United States.

Paramount Plus has 42 million+ global subscribers

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General Paramount Plus Facts and Statistics

  • Paramount Plus launched on March 4, 2021.

    Paramount Plus launched in the United States and parts of Latin America in early March 2021. The streaming service was one of many to launch in early 2021, with Peacock and HBO Max launching around the same time.

  • Paramount Plus Essential and Paramount Plus Premium plans both have live TV options.

    Depending on their subscription plan, Paramount Plus subscribers have access to a range of live TV options. Customers who subscribe to an essential plan can watch live NFL games on CBS live and live soccer matches on Champions League.

    Meanwhile, subscribers with premium plans have live access to their local CBS station, NFL and soccer matches, and 24/7 news on CBSN.

  • A Paramount Plus subscription starts at $4.99 monthly.

    Paramount Plus has two monthly subscription options: an essential plan for $4.99 a month and a premium plan for $9.99 a month. Subscribers who opt for annual billing save on the monthly packages, with essential subscriptions costing $4.17 a month and premium subscriptions costing $8.33 a month.

  • Paramount Plus Exclusive and Paramount Plus Original movies and shows remain the most popular content on the streaming service.

    According to the Paramount Plus website, Paw Patrol The Movie, a Paramount Plus Exclusive, and The Spongebob Movie: Sponge On The Run, a Paramount Plus Original, are top-performing movies. Other top films include A Quiet Place Part II, a Paramount Plus Exclusive, and Infinite, a Paramount Plus Original Movie.

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Paramount Plus Content Statistics

  • Just over 40% of TV shows on Paramount Plus are exclusive to the streaming platform.

    According to a report from Business Insider, 41% of TV shows on Paramount Plus are exclusive to the service, and 17% of TV series are originals produced by Paramount Plus. As for movies, 23% are exclusive to the streaming platform, although it is unclear how many of those are Paramount Plus originals.

  • Esquire named The Good Fight the most popular series on Paramount Plus.

    The pop culture magazine listed Survivor, The Stand, Ink Master, and Star Trek Discovery among the top five most popular series on Paramount Plus right now.

  • The most popular movies on Paramount Plus include family favorites and dramas.

    According to the Paramount Plus website, Paw Patrol The Movie, The Spongebob Movie: Sponge On The Run, and Mean Girls are the top three most popular movies currently available on the streaming service.

Paramount Plus User Statistics

  • Middle-aged adults make up the majority of Paramount Plus subscribers.

    According to a report published by Next TV Broadcasting and Cable, the average Paramount Plus subscriber is 35 years old.

  • The majority of Paramount Plus users have watched at least one Paramount Plus original movie or show.

    According to Tom Ryan, the president and CEO of ViacomCBS Streaming, 70% of Paramount Plus subscribers have watched at least one Paramount Plus original since signing up for the streaming platform.

Paramount Plus Employee Statistics

  • ViacomCBS, the parent company of Paramount Plus, has 22,109 employees.

  • The average ViacomCBS employee earns a base salary of roughly $82,000 per year.

  • On average, 66% of ViacomCBS employees are female, earning an average salary between $49,000 and $139,000, and 34% of ViacomCBS employees are male, earning an average salary between $50,000 and $207,000.

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  • ViacomCBS gained 6.5 million streaming subscribers in the second quarter of 2021.

    According to a report published by Deadline, ViamconCBS gained 6.5 million streaming subscribers in Q2, many of which were Paramount Plus users. ViacomCBS claims that Paramount Plus is consistently gaining subscribers, although the company has not released specific subscription numbers for each of its streaming services.

  • Advertising revenue doubled in the second quarter of 2021.

    ViacomCBS’ advertising revenue from streaming more than doubled in Q2, totaling $502 million for the quarter. The revenue was generated by ViacomCBS’ streaming services, including Paramount Plus, Pluto TV, and CBSN. As of yet, the company has not released advertising revenue specific to Paramount Plus.

  • ViacomCBS hopes to increase its global streaming subscribers to between 65 million and 75 million by 2024.

    The company estimates streaming subscribers to continue to increase over the next several years to increase their overall subscriptions by at least 23 million in the next three years.

    Specific subscription numbers have not been released for Paramount Plus, so it is unclear how much of its total subscription growth can be attributed to the new streaming service.

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Paramount Plus FAQ

How much is Paramount Plus?

Paramount Plus subscriptions start at $4.99 a month. The Paramount Plus Essential plan rings up at $4.99 a month, and the Paramount Plus Premium plan rings up at $9.99 a month. Subscribers who opt for annual billing save on the monthly packages, with essential subscriptions costing $4.17 a month and premium subscriptions costing $8.33 a month.

Is Paramount Plus free with Amazon Prime?

Paramount Plus can be accessed through Amazon Prime Video. However, it is a paid channel. To access all of the movies and shows available on Paramount Plus, you’ll have to subscribe separately to the Paramount Plus streaming channel.

What live TV channels are on Paramount Plus?

There are several live TV options available to Paramount Plus subscribers. Depending on your subscription, you’ll be able to watch live sporting events, including the NFL on CBS, the PGA Tour, Champions League, and NCAA division games. Additionally, various local and national news stations are available for live streaming, including CBSN and 60 Minutes+.

class="fancy">Conclusion

With its U.S. launch in March 2021, Paramount Plus—the video streaming service owned by ViacomCBS—is one of the latest platforms to hit the streaming market. In just a few months, the new streaming service has grown significantly.

Currently, Paramount Plus boasts an impressive 42 million global subscribers, undoubtedly helping to increase the first-quarter earnings for ViacomCBS by 65%, totaling $816 million in revenue.

Although up-to-date growth and revenue statistics specific to Paramount Plus are not readily available, experts predict that substantial subscription and sales growth will continue through 2024.

class="fancy">References
  1. Deadline. “ViacomCBS Global Streaming Subscribers Top 42M, Up 6.5M in Q2, Powered By Paramount Plus.” Accessed on September 19, 2021.

  2. Paramount Plus. “Live Sports, Breaking News, A Mountain Of Entertainment.” Accessed on September 19, 2021.

  3. Esquire. “10 Great Paramount Plus Shows To Binge Tonight.” Accessed on September 19, 2021.

  4. Forbes. “ViacomCBS.” Accessed on September 19, 2021.

  5. Payscale. “Average Salary For Viacom Inc. Employees.” Accessed on September 19, 2021.

  6. Business Insider. “New Data Shows How Much Of Paramount Plus’ TV And Movie Catalog Is Exclusive.” Accessed on September 19, 2021.

  7. Next TV Broadcasting And Cable. “Tom Ryan On ViacomCBS’ Streaming ‘Super Funnel.’” Accessed on September 19, 2021.

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Author

Chris Kolmar

Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

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