A white paper is an authoritative, detailed report or guide on a specific topic that presents a problem and provides a solution. They are marketing communication tools often used by businesses to educate, inform, or influence their audience about a particular subject.
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How to make a white paper
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Define your audience. Understand who your intended readers are and what they need.
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Identify a problem. Address an issue relevant to your audience and business.
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Propose a solution. Offer a unique, valuable solution to the problem stated.
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Present facts and figures. Substantiate your arguments with research, data, and facts.
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Keep it professional. Maintain an authoritative and informative tone throughout.
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Revise and proofread. Ensure the document is clear, coherent, and error-free.
How to use a white paper template
White paper templates simplify the creation process and can provide a consistent format and style. To use a white paper template:
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Select a suitable template that aligns with your content and your brand.
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Follow the structure of the template, adding in your own research and findings.
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Customize the template with your company’s logo, colors, and other elements to maintain brand consistency.
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Keep your audience in mind and ensure that the content is engaging, accessible, and addresses their needs.
White paper FAQ
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What is the purpose of a white paper? The primary purpose of a white paper is to inform the reader about a complex issue and present the organization’s philosophy on the matter.
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Do white papers need to be long? No, white papers do not need to be especially long. The most important aspect is the quality of the content, not the length of the document.
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How detailed should a white paper be? White papers should be very detailed and thorough, presenting in-depth research, facts, and figures to support the presented solution.
Author
Matthew Zane is the lead editor of Zippia's How To Get A Job Guides. He is a teacher, writer, and world-traveler that wants to help people at every stage of the career life cycle. He completed his masters in American Literature from Trinity College Dublin and BA in English from the University of Connecticut.
